Luwang, May 6 Recently, the "2023 Household Freezer Brand Reputation Report" (hereinafter referred to as the "Report") was released in Beijing. AUCMA household refrigerator with excellent performance in six dimensions of brand awareness, consumer interaction, brand reputation, quality recognition, product praise and brand health, once again won the championship with the first place in the total word-of-mouth index, which is also the 10th consecutive year that AUCMA has won the championship of the list.
In 2023, the CSISC Big Data Research Laboratory (hereinafter referred to as CSISC) will carry out a special big data survey on the reputation of household refrigerator brands nationwide, and screened 20 household refrigerator brands such as Oaks, TCL, Aucma, Haier, Hisense, Konka, Midea, Meiling, Rongsheng, Xingxing, and Zhigao as the main objects, and conducted research on the data of three main data categories: search, social networking, and e-commerce. AUCMA's household refrigerator brand performance is the most stable, ranking first with high scores in sub-indicators such as quality recognition, brand reputation, product praise, and brand health.
In order to more fully demonstrate the achievements of mainland brand reputation in the development of the Internet era, the CSISC Big Data Research Laboratory has launched a research project on Chinese brand reputation since 2012. The China Brand Reputation Index (C-BRI) research is an independent third-party objective research based on the application of big data research, a comparative study of the advantages and disadvantages of the brand's word-of-mouth image in the minds of consumers, and a reference for people's consumption and the basis for brand soft power. As an ongoing and dynamic big data research project, C-BRI was officially implemented in 2013. Since the launch of the project, the research results of 60 categories have been released regularly on an annual or quarterly basis, which has become an important reference for people's consumption and brand development.
AUCMA has won the household freezer brand reputation championship for the 10th consecutive year, and this achievement is no accident. AUCMA has long been committed to technological innovation and product research and development, and has continuously launched new products that meet market demand. At the same time, the company pays attention to user experience, from product design to after-sales service, strengthens interaction and communication with consumers, understands consumer needs, and strives for perfection in every link to ensure that users can get the best experience. Especially in recent years, with the upgrading of consumption concepts in the new consumption era, AUCMA, which has been deeply engaged in the field of home appliances for 37 years, has actively promoted the development trend of high-end, intelligent and integrated home appliances, and formed a strong supply to meet the new needs of new consumption.
Household consumption is upgrading, the demand for ingredients is becoming more diversified, and the preservation of ingredients has developed from the simple pursuit of preservation effect to intelligent health, partition storage, ultra-thin touch and other directions. Taking vertical freezers as an example, they have been loved by more and more users in recent years and have increasingly become the "second refrigerator" at home. At the 2023 Shanghai Home Appliance Expo, AUCMA launched the industry's first new vertical freezer that can open the door left and right, open the door with tapping, and can be flexibly spliced. It supports free customization of panel colors, and has -40°C cryogenic quick freezing and 0.1°C precise temperature control, which solves the user's multiple pain points for storage space, use scenarios, home decoration embedding, cryogenic preservation, etc., and the product has won the "Epplan Excellent Product Award" and has become another landmark product in the history of China's freezer development. As a leader in vertical freezers, AUCMA has formed dozens of new products with different functions such as cryogenic quick-frozen vertical freezers and air-cooled frost-free vertical freezers, which meet the various storage needs of families for low-temperature raw fresh storage, frost-free fresh storage, and fine classification storage.
In the field of household low-temperature preservation, in recent years, AUCMA has relied on its strong technical accumulation in the field of refrigeration technology to apply advanced technological innovations such as ultra-low temperature and precise temperature control applied to commercial refrigeration and medical refrigeration equipment to household refrigeration products, and has successively launched the first -40°C low-temperature freezer for household appliances, -60°C low-temperature freezer for household appliances, - The 70°C household low-temperature freezer has successively broken through the bottleneck of freezing and preservation technology, realized cell-level fresh-locked storage, and the freezing capacity has reached more than 3 times that of conventional freezers, and the freshness time can reach more than 2 years.
For overseas markets, AUCMA has also been developing many popular products according to the localization habits and needs of overseas users. At the recently concluded 135th China "Canton Fair", the vertical small freezer developed by the company for the East Asian market, and the TMF series air-cooled freezer designed for North America and other markets have received great attention from customers. In the face of the challenges of overseas markets, AUCMA's export business will continue to be launched through the research and development of new products such as vertical freezers and wide-body refrigerators, stabilizing the fundamentals of developed markets such as Europe and the United States, and the overall export business will grow by more than 50%. The relevant person in charge of AUCMA said that in the Japanese and South Korean markets and the Taiwan market, AUCMA has achieved great growth by expanding the sales of new products such as vertical freezers. In the African market, AUCMA has made great breakthroughs through localized manufacturing and new customer development.
Industry insiders said that in the home appliance market, especially in the field of freezers, brand reputation and consumer satisfaction are important indicators to measure the success of enterprises. As a well-known manufacturer of freezers, AUCMA has won wide recognition from consumers in recent years for its high quality, reliability and good after-sales service. Won the "Ten Consecutive Championships of Brand Reputation" again, which is not only an affirmation of the quality and brand strength of AUCMA household refrigerators, but also reflects its firm position in the minds of consumers.
The relevant person in charge of AUCMA said that in the field of home appliances, AUCMA will focus on the new brand positioning of "temperature technology expert", continue to strengthen the scientific and technological exploration of the whole temperature zone of smart preservation, smart cooking, smart washing and care, and air smart renewal at various temperatures, as well as high-end and packaged product innovation, and promote the construction of multi-terminal integrated smart home through digital technology, and is committed to providing users with a "smart home" with temperature. (Reporter of this website)