In recent days, the circle of friends of Jilin people has become a "world of flowers": the apricot blossoms of Jilin University have become "top streamers" because of the sentence "If you don't catch up with the cherry blossoms of Wuhan University, you must not miss the apricot blossoms of Jilin University"; the cherry blossoms of the ten-mile causeway on the banks of the Yitong River in Changchun City have attracted the "long guns and short cannons" of photography enthusiasts; and the wanton growth of Jindalai in the hillside wilderness has made Helong a new check-in place......
How can a flower attract the attention of the whole city and become the "master flower" of the "spring economy"?
The first "Hua Dan" of Jilin's "Spring Economy" is Bingling Flower.
Every year in March, when the ice cream flower has just broken the ground, it will set off a wave of "swiping screen", and with the end of the flowering period, the heat gradually fades. But this year is different, Bingling Flower has transformed into a cultural and creative product, from Jilin to the whole country.
According to Zou Minghua, deputy general manager of Changchun Jingyuetan Scenic Area, within a month of the ice blossoms, 150,000 people poured into the scenic spot, bringing more than 5 million yuan of tourism income. The cultural and creative products with ice cream flowers as the element in the scenic area are sold out many times, and a southern tourist bought more than 100 in one go. Because of its popularity, the cultural and creative store has also led to the formation of a small business district in the surrounding area.
A small ice cream flower fills the "off-season shortcoming" of the scenic spot in spring, makes the scenic spot taste the sweetness, and stimulates the enthusiasm of the scenic spot to build the ice cream flower into a cultural tourism IP. It is understood that Jingyuetan will improve the construction of the Ice Cream Flower Valley, explore the integration of Ice Cream Flower and sports events, and integrate the elements of flowers into the Jingyuetan Happy Four Seasons Run brand event, bringing tourists a unique perspective of viewing flowers.
From simple flower viewing to "flower viewing +", all parts of Jilin are constantly unlocking "fancy" gameplay.
With a history of 13 years, the Jindalai Cultural Tourism Festival in Helong City has become a cultural business card of the local area. This year, with the inheritance of traditional Chinese culture as the main line, the event design covers a variety of varieties such as folk customs experience, special product collection, art photography, theatrical performances, leisure tourism, etc., and visitors can participate in traditional Korean cultural and artistic activities such as Gayageum performance, elephant hat dance performance, swing swing, etc., to enrich the experience of flower appreciation.
In Tongyu County, the apricot blossom season in Baolawendu is also wonderful. At the launching ceremony, performances such as Wuliger, an intangible cultural heritage, won applause from the audience. The Mongolian rap art and the Northeast duo are intertwined, which adds a bit of folk flavor to the apricot blossoms here.
After more than ten years of severe cold tempering, wind and rain domestication, the plum blossoms that were once difficult to survive in the north finally bloomed in Gongzhuling, attracting everyone's attention. Nowadays, the plum blossoms of Gongzhuling can not only be appreciated, but also "entered". The locally developed plum wine has become popular in the market, amplifying the commercial value of plum blossoms.
In Longjing, a pear blossom has led a new trend of integration of agriculture and tourism. Many visitors who attend the Pear Blossom Festival in the spring often come back in the autumn to experience the joy of picking, and because of the Pear Blossom Festival, buyers from all over the country focus on it. From spring flowers to autumn fruits, pear blossoms have opened up the last mile of agricultural production and marketing.
"Flower Appreciation + Cultural Creativity", "Flower Appreciation + Folk Customs", "Flower Appreciation + Industry" ...... Jilin is using more and more "flower appreciation +" articles to turn the "appearance" of spring into economic "output value".
However, there is a period of blooming, and the "spring economy" brought by a flower is far from forming a climate in Jilin, and the second half of the article of "flower appreciation+" is written, and it is necessary to work "embroidery".
Take Wuhan cherry blossoms, for example. When it comes to cherry blossom viewing, people first think of Wuhan, which is due to Hubei's continuous strengthening of the cherry blossom viewing brand. At the end of the last century, many bus routes in Wuhan played the slogan of cherry blossom appreciation, and for a time everyone knew the cherry blossoms of Wuhan University. With the continuous improvement of the popularity of cherry blossom appreciation, there are more and more varieties of cherry blossoms in Wuhan, and more than 500,000 cherry blossoms are blooming in scenic spots, parks and roads. Since 2021, Hubei has organized the "Meet in Spring to Enjoy Cherry Blossoms" cultural tourism activity every year, launched a limited cherry blossom series of special coffee, developed cherry blossom cake and cherry blossom beer, launched a limited package for the cherry blossom season, and continued to launch activities such as the "Cherry Blossom Pink Comedy Festival" and "Cherry Blossom Youth Cosplay Show", of which the daily supply of cherry blossom cake alone reached 80,000 copies. During this year's cherry blossom season, Wuhan will carry out 75 activities by integrating "culture, tourism, sports, business, and performance" and other global elements, expanding the flower-viewing tour to urban tours.
A flower can set a city on fire!
Industry scholars believe that to make the "flower appreciation economy" always bloom and always bright, Jilin can learn from the successful experience of other regions, innovate the "flower appreciation +" model, "hand in hand" eating, living, traveling, traveling, shopping, entertainment, and melt out new forms of consumption and new scenes; fully tap the multiple utilization value of flowers, develop a whole chain of consumer goods from flower viewing to buying flowers, eating flowers, and using flowers, strengthen the experience of flower appreciation and the attraction of "outside flowers", and focus on extending the chain to supplement the chain to develop the flower industry. Fully excavate and make good use of local characteristic folk culture, historical celebrities and natural landscapes, so that tourists can appreciate the external beauty of flowers at the same time, but also appreciate the historical allusions, folk legends and other cultural heritage behind them, enhance the cultural taste of the masses, enhance the vitality of the "flower appreciation economy", and promote the revitalization of rural industries. Explore the combination of cash crops and rural tourism, integrate traditional Chinese pastoral culture and farming culture into the "flower appreciation economy", and create characteristic tourism projects and products that integrate leisure and sightseeing, ecological health care, food and entertainment, picking experience, farming culture, research and development, so that "flower appreciation" tourism can transform into "immersive" tourism that experiences culture, integrates into nature, and witnesses beauty, comprehensively expands the rural cultural tourism consumer market, and makes good "scenery" bring good "money".
"Flower World" itself comes with its own traffic. When the online platform has become an important force in attracting tourism consumption, experts suggest that tourists should participate in the whole process of "recommendation-decision-travel-sharing", and the relevant departments of cultural tourism should listen to the voices of netizens, enrich and enhance the tourism experience, and let tourists and local cultural tourism have a moving "two-way run". In order to set off for "a tree of spring flowers" and feel a "fusion feast", this may break the dilemma of "flowers bloom and guests come, flowers thank guests go", and change "a moment of spring" into "four seasons of spring". "Running to a city for a flower" and solidifying more "flowing GDP" into the DNA of the city's economy is exactly the second half of Jilin's "Flower Appreciation +" article.
Produced by Jilin Daily
Author: Jilin Daily All-Media Reporter Yu Xunlai, Pan Rui, Chen Tingting/Text, Wu Ran, Liang Qijia, Xu Lihua, Fang Weidong/Photo
Curator: Han Xuejie
Executive Editor-in-Chief: Yu Yue
Editor: Han Yuhong