From April 29th to 30th, under the guidance of the Internet Information Office of the Shaanxi Provincial Party Committee of the Communist Party of China, the Internet Information Office of the Yan'an Municipal Committee of the Communist Party of China, the Internet Information Office of each county (city, district), the Western Decision-making Network, the Yan'an Financial Media Center, and the county (city, district) Financial Media Center, the "Catching Up and Surpassing the New Chapter, Adding Glory to the Future" network theme publicity activity entered Yanchang County.
The scene of the press conference
Following the "barbecue fragrance", on the morning of the 30th, the interview group walked into the opening ceremony of the Yanchang County Barbecue Food Culture and Tourism Festival and the Yanchang Barbecue Regional Public Brand Strategy Conference.
"Participating in the barbecue food culture and tourism festival not only allowed me to appreciate the charm of Yanchang barbecue, but also let me see the confidence and determination of Yanchang County Party Committee and county government to strive to create a beautiful business card of 'Yanchang barbecue' and develop the real economy. Zhang Long, a reporter from Zichang Rong Media Center, said, "We have the obligation and responsibility to let more people know about Yanchang barbecue and taste Yanchang barbecue." I believe that through the efforts of all parties, Yanchang Barbecue will definitely become a new engine to promote the high-quality development of the county economy. ”
The site of the Crusade Conference
Yanchang County has a long history and profound cultural heritage. The world-renowned "China's first onshore oil well" records the history of China's industrial development; the red holy places such as the site of the Eastern Crusade Conference and the Nine Days of the Later Crusade inherit the red genes of national independence and people's liberation; the natural scenery along the Yellow River, such as Liangshui'an, Dogtou Mountain, and the Grand Canyon of the Yellow River, is unique; a number of special snacks such as Yanchang barbecue and Yanchang dumplings melt color, fragrance and taste as one, and have a long reputation and reputation by virtue of their exquisite recipes and unique tastes.
As the fifth batch of intangible cultural heritage protection projects in Yan'an, Yanchang barbecue is one of the important representatives of Yanchang local cuisine, and it is also a well-known brand in the food and snack industry in northern Shaanxi. In recent years, Yanchang County has relied on this advantage to create a Yanchang barbecue brand, unify the image logo, standardize the operation of stores, increase publicity and promotion, cultivate and extend the barbecue industry chain, create more iconic cultural tourism projects, more impactful marketing activities, and more attractive cultural and tourism formats, cultivate new quality productivity in the field of cultural tourism, and do a solid job in the "second half of the article" of barbecue.
It is reported that the food culture and tourism festival will last for seven days from April 29 to May 5. During the event, a series of wonderful theme activities such as the "Yanchang Barbecue" competition and the display and promotion of Yanchang special food products, agricultural products, cultural and artistic products and intangible cultural heritage will be held.