Recreating a new landmark of regional life, UNIQLO's first urban flagship store in central China, Wuhan Chuhe Han Street store, opened on May 1. A reporter from Beijing Youth Daily learned that the store was very popular on the first day of opening.
UNIQLO will open its first flagship store in Central China, increasing the vitality of Wuhan's consumption, and continuing to lead the wonderful life of consumers in Central China with LifeWear's global innovative clothing and high-quality services. During the May Day period, the first "Super Burning Paradise" in Central China landed in Wuhan Han Street Store, setting a Guinness World Record giant T-shirt, the first vitality flower shop in Central China, the Harry Potter Collaboration Series Magic Parade and other super burning experiences were unveiled, as well as the first UTme! custom workshop in Central China, the first Wuhan exclusive creative pattern debut such as City Music Difference, Zhou Black Duck, and Erchang Soda.
During the May Day holiday, consumers will have the opportunity to enjoy multiple opening gifts such as Wuhan customized embroidered dumpling bags, limited multi-functional holiday tote bags, and new life city tours.
Wuhan is one of the cities with the largest number of university students in China. On the eve of the opening of the new store, UNIQLO made a special visit to Wuhan colleges and universities, talked to more than 10,000 college students, and helped young people with retail dreams to quickly achieve career growth through rich practical and employment opportunities such as internship recruitment programs and management trainee programs. With the opening of UNIQLO Wuhan Chuhe Han Street store, UNIQLO will continue to bring more urban young people quality clothing and experience.
A reporter from Beijing Youth Daily learned that Uniqlo's layout strategy in the Chinese market is changing. Uniqlo said that with the increase of product lines, the big store model can better display Uniqlo's full range of products and improve the shopping experience of consumers. In the first half of this year, UNIQLO plans to open large stores in the system. By the end of July 2024, UNIQLO plans to open a total of 21 new stores, covering 15 provinces and cities in Northern, Southern, Southwest and Central China. These include Xi'an Huiju, Beijing Super Hopson Hui, Taiyuan Wuyue Plaza, Wuhan Pinpinmao, etc.
Text/Beijing Youth Daily reporter Zhang Xin
Editor/Fan Hongwei