It's all 2024, and there are still people pushing "pure electric old man music"?
It is true that at this point in time, the pure electric mini car market tends to be saturated, but because of its low price and compact body, many customers still choose to buy it to meet the needs of urban transportation.
In this context, a new product with characteristics has appeared.
On April 30, FAW Besturn's new pure electric model, Besturn Pony, held a pre-sale press conference.
During the pre-sale period, the Pentium Pony released a total of 3 configurations, including the "122km Cute Fun Horse" model, with a pre-sale price of 28,900 yuan, the "170km Genki Horse" model, with a pre-sale price of 31,900 yuan, and the "170km Vitality Horse" model, with a pre-sale price of 34,900 yuan.
At the same time, the galloping pony also launched pre-sale rights such as "purchase tax exemption" and "5 yuan reservation fee for 5,000 yuan car model".
The pricing of the galloping pony is still very competitive, and its 5,000 yuan car deduction lowers the car purchase threshold to 23,900 yuan, which is basically the lowest level among such products.
In addition, the right to "purchase tax exemption" can also dispel everyone's concerns to a certain extent. If this policy can be maintained after the official launch, it can become a major feature of the Galloping Pony.
Of course, "price in place" is only a prerequisite for hot sales, and the key is to see the performance of product strength. In response to this problem, Galloping Pony chose to focus on female users.
In terms of appearance, the design of the galloping pony is quite young. The new car features a contrasting design, body surrounds and closed rim covers to further add dynamism. In terms of paintwork, the Galloping Pony is available in six exterior colours.
In the interior part, the style of the galloping pony is relatively simple, the main control functions are realized by physical buttons, and most of the button shapes are integrated into the design elements such as capsules, building blocks, desserts, etc., and the overall painting style is cute.
It is worth mentioning that FAW Besturn officially said that Besturn Pony will provide more than 100 personalized customization solutions - for female users who pay attention to the "appearance" of the vehicle, this will indeed be attractive.
In terms of body size, the length, width and height of the galloping pony are 3000/1510/1630mm, and the wheelbase is 1953mm. However, due to the size of the new car, the new car adopts a three-door and four-seat layout.
In terms of details, the new car is equipped with functions such as main driver airbag, hill assist, and reversing radar as standard, which is relatively rare among similar products. For novice drivers who are a little less skilled at driving, the above features can come in handy.
In terms of power, the Pentium Pony is equipped with a single motor with a maximum power of 20kW and a peak torque of 85Nm. Such a power configuration is enough for urban travel, but if you run at high speed, you still need to weigh it.
In terms of range, the new car is equipped with a lithium iron phosphate battery pack, and the CLTC range is 122km. In terms of energy replenishment, the Pentium Pony provides a slow charging interface, and the charging port is located in the front face area of the front of the car.
In the new energy sector, FAW Besturn's current sales force is Besturn NAT (pure electric MPV), but this owner is mainly in the B-end market.
Therefore, the significance of the new car is to help the Pentium brand enter the C-end new energy market with a low profile of "small profits and quick turnover". As for how the car sells out, we'll have to wait and see.