In order to further boost consumer confidence, stimulate consumption vitality, and launch Yangpu consumer brand, on April 29, the 5th "55 Shopping Festival" Yangpu District activity was officially launched in Wujiaochang Square. At the launching ceremony, the "Three-Year Action Plan for Promoting Consumption in Yangpu District (2024-2026)" was released. The action plan will focus on the five major actions of "energy level improvement", "main body cultivation", "consumption expansion", "digital and real integration" and "business district file upgrading", and implement 18 measures to further strengthen the commerce and trade industry and provide strong support for the high-quality economic development of the whole region.
At the launching ceremony, online platforms such as Meituan and Douyin, as well as commercial enterprises such as Wanda Plaza, Hopson Hui, Bailian Festival Walk, and Shanghai International Fashion Center, released special activities during the May Five-Year Shopping Festival.
Online, Meituan, Douyin and other group e-commerce companies issued preferential subsidies of more than 6 billion yuan. Offline, Wujiaochang Wanda Plaza will hold activities such as the China Pickleball Tour CPC-300, Tesla Trunk Market, and Cute Pet Fun - Famous Cat Exhibition & Exotic Pet Exhibition during the 55 Shopping Festival. Bailian Youyi City created the "Super Love Life Festival" and launched activities such as the national first exhibition of Lucky Cat IP, the Deep Mountain Market, and the Sino-French Cultural Market. Shanghai International Fashion Center opens the Hi FUN green shopping season, and you can enjoy limited-time group purchase coupons at a discount.
Ma Shuxin, deputy general manager of Wujiaochang Wanda Plaza, said, "Wanda has organized a variety of activities, and the majority of merchants in Union Plaza, including newly opened merchants such as Shuibao Tangquan and Guimanlong, have achieved the combination of online and offline and the overall linkage between day and night, which will help the May Five-Year Shopping Festival as a whole." When the public arrives at Wanda Plaza, they will feel a different kind of novel experience. ”
Jiangwanli is home to many innovative leisure and shopping experiences. As a new Internet celebrity check-in place in Yangpu District, it has been committed to becoming a "young X Street" since its opening, creating a young, trendy and high-quality new commercial space in the hearts of consumers. During the 55 Shopping Festival, Jiangwanli and Douyin e-commerce will jointly hold a "Surprise Big Brand Party" event, and at the same time, many high-quality big brand Douyin official flagship stores will go offline to create a super show in Jiangwanli and unveil the surprise Easter eggs of the 55 Shopping Festival for the majority of citizens and tourists.
Cai Jinfei, head of Jiangwanli Commercial Management, told reporters, "Online and offline will interact with each other, so that online publicity and diversion crowds can go offline, feed offline physical business, enhance offline business, and boost the confidence of consumers and brand B-end." ”
Daxue Road Limited-Time Pedestrian Street is about to celebrate its anniversary, and in the past year, it has become a top IP in Shanghai and shines in the fashion circle. During this year's May Five-Year Shopping Festival, the Daxue Road Market, a well-known brand of Daxue Road Pedestrian Street, will take the theme of "Knowledge and Art Festival", bringing together many independent brands such as publishing houses, characteristic bookstores, art and cultural experiences, and life aesthetics across the country, presenting a grand event of inspiration collision of humanistic thoughts, bringing a market defined by all participants.
Ge Xiaohong, Director of the Marketing Department of KIC Project of Shui On Xintiandi Group, said, "The knowledge and art festival held during this year's 55 Shopping Festival is based on the theme of universities in the city, grasping the characteristics of surrounding universities, leading and calling on young students to visit and fall in love with Daxue Road, creating a harmony space between university classrooms and urban markets, and writing the cultural innovation of a new generation of intellectual youth." ”
The 5th "55 Shopping Festival" Yangpu District activities, with Wujiaochang Square as the core to radiate the whole district, with the theme of "playing Yangshupu", highlighting the demonstration and guidance of "immersion", "digitalization" and "youthfulness", and launching the three major consumer brand characteristics of Yangshupu, Zhiqu Yangshupu, and taste Yangshupu, and effectively use cultural drainage, digital drainage, and fashion drainage, so as to transform the flow of people into business flow, so that "popularity gathers, consumption heats up, and the atmosphere is thickened", further enhances the growth momentum of consumption, and promotes the economic development of Yangpu.
Play and buy Yang Shupu
"Play and Shop Yangshupu" highlights the linkage of business, tourism, culture and sports exhibitions, enriches supply, strengthens immersive interactive consumption, and enhances the new experience of service consumption. Among them, the highlight is to host the first service consumption launching ceremony around the "Experience a Summer - 2024 Shanghai City Experience '+' Year". In addition, in the form of linkage experience, exhibition exploration, performance, etc., the sports consumption festival and art and cultural life season will be carried out in conjunction with culture and sports, and the Austrian Chocolate Culture Festival, Shanghai International Coffee Culture Festival Yangpu District activities, the Yangtze River Delta Gongqing Forest Sports Carnival, YEAH PARK Dance Festival, sports consumption flash mob season, Daxue Road open-air music flash mob and other activities will be held to strengthen the experience economy and make enough traffic articles.
智趣杨数浦
"Smart Fun Yangshupu" highlights the integration of digital and real, continues to innovate consumption scenarios, and creates a new commercial image of Yangpu with quality, vitality and openness. It will also hold theme day activities co-sponsored by Meituan and Chilean Investment Promotion Agency, coordinate and promote Douyin live broadcast into shopping malls, the first launch of trendy products in the new season and offline markets, the launch of brand spring limited exhibitions at Hopson Hui, and the offline experience day of Guochao brands at Wanda Plaza, creating a new consumption model that integrates online and offline.
Shinami Kazuura
"Taste Yangshupu" takes fashionable and young foreign consumers as the main customer group, leading the new trend of young consumption. Focusing on different themes such as trendy brands, two-dimensional and sports, the company held offline interactive display activities with digital interactive screens as the technology carrier, held the second "Knowledge and Art Festival" with the theme of "University in the City" to create a space for urban knowledge, opened a special project for the first anniversary of the limited-time pedestrian street on 520 University Road, held a flash mob event with the theme of cute pets and children, and simultaneously launched activities such as the 2024 graduation season, held a new season of living space, and promoted the "energy exchange" of automobiles, "intelligence change" of home appliances, and home decoration "Renewal" experience activities to promote green energy-saving subsidies for household appliances into the community.
Text: Chen Tao
Photo: Chen Tao and Wang Xiuyuan
Editor: Wu Baixin
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