The HUAWEI Pura70 series opens a new era of mobile phone imaging
The release of the Huawei Pura70 series marks a new milestone in the field of imaging mobile phones. This new series not only extends the excellent genes of Huawei's P series in terms of imaging and technology aesthetics, but also integrates the original design style into a new era of mobile phone imaging and aesthetic experience.
Brand renewal: Inheritance and innovation are equally important
After 12 years of precipitation, Huawei upgraded the original P series mobile phones to the Pura series. The word "Pura" itself contains the connotations of "pure" and "beautiful", which is in line with Huawei's unremitting pursuit of the aesthetics of video mobile phones. This brand renewal is not only an inheritance of the excellent tradition of the P series, but also a comprehensive leap forward for Huawei at the technical and brand levels. On the basis of technological aesthetics and intelligent images, the Pura series will inject more avant-garde and original design elements to bring users an unprecedented visual experience.
Series models are fully priced
The Huawei Pura70 series has a total of four models, namely the Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra. In terms of pricing, the starting price is 5499 yuan, and the top version is as high as 10999 yuan, which can be said to cover the mid-to-high-end market quite comprehensively. On the day of launch, the Ultra and Pro+ versions sold out on the official website in seconds, reflecting the eagerness of users for this new series.
Breakthrough in image strength
As an imaging flagship, the Huawei Pura70 series has made great efforts in terms of photography capabilities. The next-generation super-focused image system used by it combines AI motion vector computing and XD Motion motion engine to make "ultra-high-speed wind speed flash shooting" possible. High-speed sports moments such as racing cars and flying birds can be perfectly frozen. The series models are also equipped with a telescopic "bull head" lens, which gives a unique sense of ritual for taking pictures.
The Pura70 series has also made breakthroughs in AI retouching. Based on generative AI technology, users can easily eliminate unwanted elements in the photo, such as clutter, passers-by, backgrounds, etc., and automatically generate supplements that match the style of the original image, and the retouching effect is breathtaking.
The design aesthetic is unique
In addition to the image strength, the Pura70 series is also quite interesting in terms of exterior design. The red circle around the lens is embellished, plus the XMAGE metal logo, and the overall texture is high-end. The telescopic "bull head" lens is accompanied by a professional mechanical sound when the camera is turned on, giving the photo process a unique sense of ceremony.
A comprehensive analysis of the hardware configuration and new features of the Pura70 series
In addition to the image strength and design aesthetics, the Pura70 series also has a lot of highlights in terms of hardware configuration and system functions, which are worthy of our in-depth analysis.
Screen: Curved and straight screens coexist with the visual experience upgrade
In terms of screens, the Pura 70 series has a tiered design. The entry-level Pura 70 comes with a 6.6-inch OLED straight screen, while the other three models use a 6.8-inch OLED curved screen. Either way, it supports excellent display technologies such as 120Hz high refresh rate, 10bit color depth, HDR, etc., which can bring a delicate and smooth visual experience.
The curved screen of the Pura 70 Pro+ and Ultra versions uses a 3D glass thermal bending process with a curvature of up to 88 degrees, making the visual effect more graceful and moving. Both models also support intelligent curvature adjustment, which automatically adjusts the curvature according to the usage scenario for the best first-hand experience.
Camera: Super Image Matrix The ability to take pictures is off the charts
As an imaging flagship, the Pura70 series has put a lot of effort into the camera. The basic version of the Pura 70 adopts a triple camera scheme of 50 million main camera + 13 million ultra wide angle + 12 million telephoto, and the Pro version is upgraded to a 48 million macro telephoto, which can capture the beauty of the details of the microscopic world.
The top-of-the-line Pura 70 Ultra takes the image matrix to the extreme. It uses a four-camera combination of 100 million pixel main camera + 64 million telephoto + 48 million macro telephoto + 64 million ultra-wide angle, covering the full frame from macro to telephoto. The Ultra version also supports 200x digital zoom, so you can shoot distant objects with added wings.
Chip: Kirin 9010 chip Outstanding performance
The core of hardware strength is naturally the chip. According to the official introduction, the entire Pura70 series is equipped with the Kirin 9010 chip independently developed by Huawei. This chip uses a 5nm process and a CPU with an octa-core design with a maximum frequency of 3.2GHz and outstanding performance.
There is a lot of speculation and controversy in the industry about the specific manufacturing process and suppliers of Kirin 9010. Some believe that it is manufactured by SMIC's 7nm N+2 process, others believe that it may be TSMC foundry, and some even speculate that it is independently developed and produced by Huawei. This has undoubtedly become a big mystery at this press conference.
Storage: Up to 1TB and up to 16GB of RAM
In terms of storage space and running memory, the Pura70 series is also a big deal. From 12GB + 256GB in the basic version to 16GB + 1TB in the top configuration, the storage combination is quite excellent and enough to meet the needs of the vast majority of users.
The Pura 70 Ultra uses Huawei's self-developed "lava storage" technology, which combines flash memory with conventional storage to not only improve read and write speeds, but also extend the service life.
Battery: Large capacity +66W wired fast charging
In terms of battery capacity, the Pura 70 series is also very powerful. The base Pura 70 has a large 4,900mAh battery, while the Pro and Pro+ versions have increased to 5,050mAh, and the top-of-the-line Ultra version has a whopping 5,200mAh.
In addition to the large battery, the Pura70 series also supports 66W wired fast charging. Official data shows that it can be fully charged to 60% in 30 minutes, which solves the "charging anxiety" of the vast majority of users.
System and function: HarmonyOS + satellite communication
The powerful Pura70 series also has a lot of innovations in terms of system and functionality. The entire series is equipped with Huawei's self-developed HarmonyOS 4.2 operating system, which is not only smooth and easy to use, but also has excellent energy consumption optimization and privacy protection capabilities.
The Pura 70 series also supports satellite communication capabilities. As long as you connect to Huawei's own satellite communication network, you can stay connected anytime, anywhere, even in remote areas without network coverage. This is undoubtedly a great boon for outdoor adventures, emergency rescue and other scenarios.
Another highlight is the AI air control. Through gestures and voice, users can control their mobile phones to take photos, play music, and other operations, bringing a new interactive experience.
Huawei's Pura70 series is of great significance, and the path of chip autonomy is tortuous
Through a comprehensive analysis of the Pura70 series, we can see that this new series has excellent performance in many aspects such as image strength, design aesthetics, hardware configuration and system functions, which can be said to open a new era of mobile phone imaging and aesthetic experience.
It is of great significance to lead the new trend of mobile phone imaging
The release of the Pura70 series is significant in itself. It not only continues Huawei's excellent tradition in the field of video mobile phones, but also integrates original design concepts into bring users an unprecedented visual impact and shocking experience.
The Pura70 series has many innovations at the hardware and system level, such as super image matrix, telescopic "bull head" lens, HarmonyOS, satellite communication, AI air control, etc., the use of these black technologies will undoubtedly promote the innovation process of the entire mobile phone industry.
The outstanding performance of the Pura70 series will also win Huawei a larger share in the high-end mobile phone market. The top-of-the-line model was sold out in seconds on the day of its release, which shows that users are eagerly anticipating this new series. With the Pura series, Huawei is expected to further consolidate its leading position in the high-end market.
The mystery of the chip needs to be solved, and the road to autonomy is tortuous
In addition to the praise for the Pura70 series, we also have to mention the unsolved mystery of the chip. Although the official claim uses the self-developed Kirin 9010 chip, there has been great controversy and speculation about its specific manufacturing process and suppliers.
Some believe that the Kirin 9010 may be manufactured using SMIC's 7nm N+2 process, others believe that it may be TSMC foundry, and some people even speculate that it is independently developed and produced by Huawei. All kinds of speculation reflect that Huawei has been tortuously on the road to chip autonomy.
Due to the sanctions imposed by the U.S. government, Huawei has been facing many obstacles in the chip supply chain. Although Huawei has made some progress in making chips autonomous through technological innovation and industry chain integration, there is still a long way to go to achieve autonomy and control.
We have reason to expect Huawei to solve this chip mystery in the future, and finally realize the independence and controllability of chips, so as to truly achieve the "motherland core" in mobile phones and other fields. Only with independent and controllable core technologies can Huawei remain invincible in the global technology competition.