2018年PUMA、New Balance、Converse等品牌，陆续回归篮球鞋市场。
After Leonard's victory in 2019, New Balance took the lead and officially launched its signature shoe, The Kawhi in 2020.
However, Leonard does not have the attributes of selling shoes, and New Balance has not been sure to position The Kawhi series in the market.
But with an ever-expanding roster of spokespeople, and Murray's continued exposure at the top of the tournament so far in 2023, New Balance can still be confident about the future.
Converse was originally the slowest moving brand, but this year it renewed its contract with Alexander and gave it a high endorsement privilege.
Today the Thunder swept the Pelicans, the top spokesperson is the boss of this youth storm Thunder team, and next year's SGA signature shoes will definitely not sell.
In contrast, PUMA, which has been the most active from the beginning, is showing signs of falling behind.
In 2018, he signed a number of stars to form an endorsement matrix, and in 2019, he bet on Kuzma.
In 2020, he signed LaMelo Ball, a popular rookie ball, and launched his signature shoe in 2021.
The style of play and the trend attributes are very popular among the youth group, so that the PUMA MB series has achieved good sales results in the North American market.
But the three-ball can only play half of the game every year, and he is in a bad team without a winning culture, and the style of sneakers remains the same every year, which inevitably makes the actual combat party who likes his sneakers also aesthetically fatigued.
After the exposure of PUMA MB.04 this year, the actual combat party couldn't help but sigh: What is this?
People, there is nothing to do in their own lives, but they are afraid of comparing with other people's children.
In his rookie season, he won the best rookie by three goals and won the best rookie, and now Huazi has taken over the baton of the league.
The actual combat party, which does not buy both AE1 and PUMA MB.04, will unconsciously think that AE1 is better.
It's also interesting to treat other spokespeople, PUMA, but who would buy Ayton and Smart's personal PE?
Kuzma, who is struggling in the quagmire of a bad team, can't be counted on, and Lillard's successor Henderson, who was chosen last year, is even more inexplicable.
Not only did he give him a multi-year contract, but he also launched his signature shoe Puma Scoot Zero in his rookie season.
But the inefficient performance of this buddy's rookie season has been three years for rookies, and at most for eight years like Ingram's own children.
In recent years, PUMA's only correct strategy is that the women's signature shoe Stevie series has not fallen behind in the rhythm of the market.
The number one spokesperson is hard to find, and PUMA is in urgent need of a qualified No. 2 spokesperson, and the best option is Porter Jr. of the Nuggets.
Today, the Nuggets eliminated the Lakers, presumably Lakers fans will have a chill in their hearts when they see the Nuggets' starting five.
In the five-game series, in addition to Jokic and Murray, who contributed two shots, Porter Jr., who averaged 22.8 points and 8.4 rebounds per game, hurt Lakers fans deeply enough.
His signature "big rush" pierced the heart of the Lakers again and again like a sharp sword.
In 2018, Porter Jr. signed a four-year endorsement contract with PUMA, and his contract expired in 2022 without renewing it.
In 2023, the Nuggets won the championship, and PUMA could only stupidly watch Porter Jr. get on PG 5 and stand in the center of the glory stage.
Fortunately, PUMA knew how to stop losses in time and renewed his contract with Porter Jr. before the start of the season.
Gordon, Jokic, and Pope are all under the 361° flag, Murray is the No. 2 man in New Balance, and PUMA should know what to do with Porter Jr.
This summer's personal PE for the team model must be arranged, and individual signature shoes can also be considered. Because after this year's playoffs, more fans will like his "big rush".
What level of sneaker treatment do you think PUMA should give Porter Jr.?