"The policy can be renewed when it expires, and the policy can also be renewed after the claim has been settled"!
Recently, a million-dollar medical insurance product has attracted market attention after the expiration of the guaranteed renewal period, regardless of whether the customer has made a claim. This product is the "Good Medical Insurance, Long-term Medical Care (6-year Guaranteed Renewal)" of PICC Health Insurance.
For the action of this mainstream product in the "top spot" position in the million medical insurance market, industry insiders believe that this move has set a "model" for the industry to deal with the problem of what to do after the expiration of the guaranteed renewal period of millions of medical insurance.
In fact, once Million Medical was born, it attracted much attention because of its low premium, low threshold, high protection, and high leverage, because the majority of consumers need this kind of medical protection so much.
However, the launch of this kind of million-dollar medical insurance product attracted a lot of attention at first, but it was not optimistic. "Hard injury" means that the term of medical insurance is only one year, which is a short-term insurance and does not guarantee renewal. This is far from understanding consumers' desire for medical protection.
It was not until 2018 that this type of insurance became popular all over the country, becoming the most widely used and mainstream medical insurance in the market, and an important part of the multi-level medical security system in mainland China. Especially with the iterative evolution of products, this kind of long-term medical insurance that guarantees renewal has become the best choice for people to snipe health risks.
Despite this, the question of what to do after this "many years" is still a concern for consumers - "Can the insurance be renewed when it expires?" "Can the insurance be renewed if it has been claimed before?"
And now, the first batch of million-dollar medical insurance that has been guaranteed to be renewed for many years has reached the promised protection period, what should we do next?
Therefore, PICC Health's reply to "Good Medical Insurance, Long-term Medical Care (6-year Guaranteed Renewal)" not only reassured the first batch of good medical insurance customers, but also set a "model" for the same type of products to deal with renewal issues.
Let's take a look at how PICC Health's "Good Medical Insurance and Long-term Medical Care (6-year Guaranteed Renewal)" works.
1 Continued for another six years: the original price, the original rate, the protection has been increased
In 2018, the first 6-year guaranteed renewal of good medical insurance and long-term medical care launched by PICC Health was born, which became a phenomenal innovative product and a popular medical insurance product in the market at that time. That's when many people began to understand and buy million-dollar medical insurance.
Now, the six-year period has expired.
What happens after the expiration of this first guaranteed renewal period not only affects the hearts of the 2018 version of the good medical insurance policyholders, but also affects the attention of the entire market.
In the face of the questions of policyholders and the market, PICC Health gave a clear answer: whether there has been a claim or not, the policy can be renewed——
Recently, Xiao Zhou, a good medical insurance customer, received a message from customer service that the good medical insurance he purchased in 2018 expired and could be renewed. This made a stone that had been pressing on Xiao Zhou's heart for several years finally fall to the ground.
In 2018, as soon as Good Medical Insurance was listed, Xiao Zhou bought this product for himself. In 2020, Xiao Zhou was sick and hospitalized, and he heard that there are many millions of medical products on the market, and it is difficult to renew the insurance if a claim occurs during the product underwriting period, so he has been very worried. The closer to the expiration of the six-year period, the more worried Xiao Zhou became, so that the question of whether he could renew his insurance became a heart disease.
After consultation, Xiao Zhou got a clear answer: there is no restriction on whether the renewal group has made a claim, and the renewal product is "PICC Health and Health Jinfu Internet Personal Medical Insurance" - the protection content of this product is similar to the previous 6-year good medical insurance, and it can also be guaranteed to be renewed for 6 years.
What makes Xiao Zhou even more pleased is that the product advantage is still there after the renewal - the original price, the original rate. Increased protection - some of the new products are better than the previous products, such as the proton heavy ion payment ratio increased from 60% to 100%
Through Xiao Zhou's renewal experience, it can be seen that the attitude of "Good Medical Insurance, Long-term Medical Care (6-year Guaranteed Renewal)", the first medical insurance that is guaranteed to expire during the renewal period, is to deal with the renewal issue: it can be renewed, and it can be guaranteed as much as possible.
In fact, the customers of the "good medical insurance and long-term medical care" series of products are located in more than 300 cities in more than 30 provincial-level administrative regions across the country, of which more than 70% are customers in third- and fourth-tier cities and rural areas.
Now, these customers who are worried about renewal issues can rest assured.
2 20 iterations in 6 months, the fastest 27 minutes to close the case, relying on innovation, PICC Health has been sharpening a sword for several years and deeply cultivating the inclusive insurance track
PICC's healthy and good medical insurance can be renewed and guaranteed, which not only puts the policyholder at ease, but also makes an example for the same type of products in the industry to deal with the renewal problem, and is also a realistic sample of medical insurance innovation and development, which shows the responsibility of a state-owned enterprise.
Through the widespread attention caused by the renewal of "Good Medical Insurance and Long-term Medical Care (6-year Guaranteed Renewal)", it can be found that people's demand for medical insurance is becoming more and more urgent. How to make up for the shortcomings of medical insurance and effectively meet the long-term health protection needs of the people through the innovation of models, products and operation management has become a big test for whether insurance companies can fulfill their role as "insurance surname protection" and achieve sustainable and high-quality development.
PICC's approach to health reflects the responsibility of practicing "insurance surname insurance", and it is also an effective measure to do a good job of self-positioning and innovation when solving development problems.
The mainland insurance industry is entering a stage of high-quality development, and both the changes in market demand and the transformation and reform of the industry itself have brought many new problems and challenges. This kind of personalized problems and challenges based on the reality of national conditions are often unprecedented, and even "stones from other mountains" cannot be overcome, and it is up to insurance companies to break through with innovative thinking.
In the process of exploration, keeping up with market changes, responding to customer needs, and innovating products and services are the anchoring concepts of PICC Health. PICC Health continues to polish its medical insurance, and has won the favor of the market and consumer recognition with its product characteristics of "high insurance amount, wide coverage, stable protection, and inclusive price", and has become a leader in the inclusive insurance track.
Behind the ultra-fast and wide-range product dissemination capability is PICC Health's continuous efforts to create differentiated and standardized Internet products with subversive innovation. PICC Health uses Internet thinking to quickly respond to customer needs and improve the operational efficiency of the whole system, so that this veteran insurance company has the attributes of Internet IP with ultra-fast expansion while maintaining a professional and stable tradition.
Taking product research and development as an example, the traditional approach is to summarize customer complaints, sort them out after a period of time, and then deal with them step by step, which generally takes two weeks to a month. When building a good medical insurance, PICC Health quickly improved the response speed, the customer service department quickly fed back customer complaints, and the product department quickly adjusted the products according to the problems, and the optimization was completed within half a day to one day.
Breaking down barriers, working together, breaking through limitations, and having the courage to innovate have greatly improved the quality and efficiency of PICC Health's product production - as early as the end of 2017, in the first 6 months of cooperation with Alipay, PICC Health launched 8 products with 20 iterations, subverting the traditional product operation model.
Looking at the claims service that customers are most concerned about, the data shows that the average time limit for the settlement of PICC health and medical insurance is 1.32 days, and the fastest time limit for "2-day quick claim" (when the claim amount is less than or equal to 20,000 yuan and the materials are complete, the claim review will be completed within 2 working days) is only 27 minutes. The youngest customer who received compensation was only two months old, the maximum number of claims for a single customer was more than 130 times, the maximum amount of compensation for a single customer was 4.25 million yuan, and the insured person received a total of 31 claims for leukemia, and the actual premium was only 708 yuan.
High-frequency iteration that keeps pace with the times, on-demand optimized product upgrades, and honest and efficient claims settlement services have made "Good Medical Insurance, Long-term Medical Care (6-year Guaranteed Renewal)" always maintain the status of "explosive" inclusive insurance, and firmly occupy the top spot in the field of million-dollar medical insurance.
3 Massive data + R&D innovation has enhanced the differentiated competitiveness of products, and behind the breakthrough development is strength
PICC Health's renewal measure of "good medical insurance and long-term medical care (6-year guaranteed renewal)" is not a pat on the head, it is not only a responsibility, but also a strength support.
When solving the problem of innovation and development, how insurance companies position themselves is not only related to the vital interests of policyholders, affecting people's perception and impression of insurance, but also related to the brand image of insurance companies and the healthy development of the industry.
For a long time, high protection, low price, high leverage, and low threshold, this rare hard-core advantage of other types of insurance has made million medical insurance always favored by the market. However, at the same time, the issue of renewal has also become a serious injury that has been questioned and restricted its development.
From the customer's point of view, long-term medical insurance that guarantees renewal can provide long-term and stable protection.
From the perspective of insurance companies, only long-term insurance can better maintain the relationship between customers and enterprises, so as to have enough time and space to invest in health management, chronic disease management, diagnosis and treatment services, drug cost control and other services. The one-year short-term insurance is difficult to motivate insurers to do these services.
From the perspective of foreign experience, insurance renewal is a sign that a country's commercial health insurance has entered a relatively developed stage. As the mainland insurance market enters a stage of high-quality development, how to innovate and upgrade the product form of medical insurance, respond to the escalating needs of customers, and meet customers' expectations for long-term protection has become the answer to the times that insurance companies, especially health insurance companies, must do right and do a good job.
This time, PICC Health has adopted products that are consistent with the original product form and have not been damaged or even improved to undertake the renewal demand, which reflects the sincerity of the health insurance company in maintaining the legitimacy of the renewal of the original plan and the interests of customers, and provides a valuable solution to the problem of medical insurance renewal.
Behind the courage to solve the long-term medical insurance dilemma is responsibility and self-confidence. As the first professional health insurance company in China, as a leader in leading medical insurance into the "long-term" era, PICC Health's every move has become the industry vane, and what position to solve the problem of medical insurance renewal is not only related to the interests of policyholders, but also related to the development direction of millions of medical insurance.
On the one hand, PICC Health has a large amount of customer data, product development and innovation based on customer insights, which has continuously enhanced the differentiated competitiveness of its products, and on the other hand, it has more practical experience and confidence in how to use technology and ecology to empower and manage health risks in advance, do a good job in multi-dimensional risk prevention and control, and achieve multi-party sharing and win-win results.
Postscript: Promote the development of medical insurance in the direction of long-term and win-win for all parties
According to data released by the National Bureau of Statistics, from 2015 to 2023, the per capita health care consumption expenditure of Chinese residents showed an overall growth trend. In 2023, the per capita consumption expenditure on health care of Chinese residents will be 2,460 yuan, a nominal year-on-year increase of 16.0%, accounting for 9.2% of the per capita consumption expenditure.
Throughout the world, the real big type of health insurance is not critical illness insurance, but medical insurance and nursing care insurance.
From the perspective of the mainland, in the face of health risks and rapid growth of medical consumption expenditure in the post-epidemic era, people's awareness and expectations of commercial medical insurance are also getting higher and higher, which is both an opportunity and a challenge for medical insurance.
In terms of opportunities, when medical insurance becomes a rigid need, the huge market demand brings huge room for the development of medical insurance, and in terms of challenges, how to balance people's long-term medical needs with the risk of corporate compensation expenses, so as to achieve a win-win situation for customers and enterprises, tests the ability of insurance companies to control.
It is gratifying that PICC Health and other leading health insurance companies have been taking action to sincerely solve the renewal problem of "good medical insurance and long-term medical care (6-year guaranteed renewal)", opening up innovative ideas to break the dilemma of short-term medical insurance renewal, and further promoting the development of medical insurance in the direction of long-term and win-win for all parties.