On the afternoon of April 29, the press conference of the 17th Women's Forum of the 2024 China Brand Festival was held at the Shangri-La Hotel in Beijing. More than 100 leaders of the organizing committee, representatives of brand women, partners, representatives of strategic cooperative media, and reporters from more than 50 mainstream media such as People's Daily Online, Xinhuanet, and China Women's Daily attended the event.
At the press conference, Wang Yong, Chairman of the China Brand Festival and Chairman of the Brand Alliance, announced that the theme of this event, sponsored by the Brand Alliance, sponsored by the Jetsa and the strategic cooperation of Geely Automobile, will be held in Beijing from May 25 to 26, 2024. At present, great progress has been made in the invitation of important guests, the sponsorship of partners, the declaration of series lists, and the warm-up publicity of the media.
Lv Dapeng, vice chairman of the China Brand Festival and executive director of the Expert Advisory Committee of the China Public Relations Association, first took the stage to deliver a speech. On behalf of the organizing committee, he extended a warm welcome and heartfelt thanks to all the guests. He shared that since 2008, the China Brand Festival Women's Forum has witnessed the gradual rise of Chinese women's power from a gradual rise to a rapid rise in the past 16 years, and has played a unique role in China's economic development and the promotion of China's international status. The organizing committee also set up the "China's Top Ten Brand Women" award selection activity, which has received the attention and support of national leaders and the All-China Women's Federation. He believes that with the support of the title merchant Jiesai and its strategic partner Geely, we will be able to dedicate a wonderful and thought-stirring event to everyone.
▲ Lv Dapeng
Gu Lili, chairman of GSS Kitchen Appliances (Beijing) Technology Co., Ltd., delivered a speech as a representative of the title sponsor. Gu Lili said that women are not only half the sky of social development, but also an important force in brand building and innovative development. In this era full of changes and opportunities, women's wisdom and strength are injecting new vitality into the brand and contributing unique strength to the development of Chinese brands. As a pioneer in the field of smart cooking in China, GSS has always paid attention to women's health and brand development, and will fully support the Women's Forum of the China Brand Festival, hoping to discuss the connotation relationship between women's wisdom and brand development with the guests, witness the role model power of the winners of the "2024 China's Top Ten Brand Women", and listen to more stories about the role models of brand women.
▲ Gu Lili
Wang Yong introduced the preparations and highlights of the event to the media and the public in detail, including the event agenda, guest lineup, expected goals, etc. Wang Yong said that the 2024 China Brand Festival Women's Forum includes the opening ceremony, keynote speeches, summit dialogues, parallel forums, exhibitions, list releases, glory ceremonies, brand women's charm catwalks and other rich and diverse theme content, which will focus on new quality productivity, and unite multiple participants of the "She Economy" - entrepreneurs, brand managers, brand experts, various media, etc., to promote superior brand resources and discuss the direction of brand development.
▲ Wang Yong
One of the oldest and most respected women's awards in mainland China, the "2024 China's Top Ten Brand Women", will also be announced during the event. At present, the lineup of candidates has been unprecedentedly strong, and has received extensive attention from the media and guests on the spot. Among them are Sun Lili, academician of the Chinese Academy of Engineering, director of Sinopec Refining and Chemical Engineering, and Sinopec Engineering Construction Science and Technology Committee, Guo Jingjing, former national team diver and four-time Olympic gold medalist, Zong Fuli, vice chairman and general manager of Wahaha and 2015 China's top ten brands, Wang Li, vice chairman and general manager of Moutai Group, Zhang Hong, member of the International Olympic Committee and China's first speed skating Winter Olympic champion, and Wang Ruiping, senior vice president of Geely Automobile Group and CEO of Aurora Bay.
This year's forum will also work with commercial media such as Focus Media, Classic FM Beijing FM969, Yongda Media, Binchen Media, Xinchao Media, Yawen Media, Zhongyun Technology and other commercial media to promote through three-dimensional outdoor scenes such as office buildings, high-speed rail stations, subway stations, radio stations, etc., and link up with hundreds of mainstream media such as central media, overseas media, local media, and industry vertical media to carry out large-scale, integrated media, It is estimated that the relevant information will reach 100 million people, the total exposure will exceed 200 million people, and the total communication value will reach 50 million yuan.
Guan Yuxiang, the founder of O.R.G Technology Co., Ltd. and a woman in China's top ten brands in 2023, shared a particularly touching one, and received bursts of applause at the scene. She said that she started her business at the age of 55 after retirement, and after 30 years of hard work, by the end of 2023, there will be more than 40 factories at home and abroad, with an annual income of more than 14 billion, a total of 10.33 billion yuan in national taxes, and the only metal packaging museum in China has been established. In her view, as an entity enterprise, ORG should be practical and do a good job, thank the reform and opening up for bringing development opportunities to private enterprises, and paying taxes for the country is the glorious responsibility of private entrepreneurs. There are two brand slogans in ORG, one is "people-oriented, industry serves the country", and the other is "packaging brand, brand-name packaging", which is committed to serving the people with safe and high-quality products. Adhering to the integrity and innovation of packaging technology, her company has achieved stable growth even during the epidemic, and the number of employees has increased instead of decreasing, helping the society alleviate the employment problem.
▲ Guan Yuxiang
You Lina, chairman of Biliansheng Medical Group and a woman of China's top ten brands in 2023, sincerely thanked the party and the country, and became an honorable Communist Party member last year. She was a doctor in a public hospital and has accumulated many years of experience related to medicine. With the wave of reform and opening up, she resolutely gave up her career as a doctor in the eyes of many people and came to Beijing to start a business. Taking compliance management as the bottom line and exploring a replicable development model, she has now led Biliansheng to complete the strategic layout of 100 cities and 100 stores, steadily promote the listing plan, and become a well-deserved leader in the hair transplant industry. You Lina believes that everyone has the right to pursue "beauty", and Biliansheng's goal is to help more people have a better life and contribute to the high-quality development of the industry.
▲ Yulina
As the representative of the host media, Hu Hanqi, Vice President of Sales of Focus Media, thanked Wang Yong, the founder of the Brand Alliance, and all colleagues for their tireless 16 years of hard work for the Women's Forum of the China Brand Festival. She believes that this platform brings together outstanding female entrepreneurs, women professionals in vertical industries, and female consumers as opinion leaders, providing a good opportunity for everyone to communicate, communicate and learn. The continued holding of such events is an altruistic event that can inject new impetus into female brands and brand women in the new cycle, so Focus Media has been insisting on public welfare communication for the event for many years. As the "No. 1 media stock" with a market value of 100 billion yuan, Focus Media hopes to provide all-round support in brand positioning, marketing, and publicity to help more good Chinese brands be seen and remembered.
▲ Hu Hanqi
Li Yuan, director of the Business Management Office of China Women's Daily, as a representative of the media guests, shared the practical dry goods of "how to achieve empathy communication for women's brands". He said that as a media organization dedicated to women's development and gender equality, China Women's Daily has always appreciated the efforts and dedication of the initiator, Wang Yonghe, in improving women's social status and promoting women's brand building. China Women's Daily has been a participant and disseminator of the Women's Forum, and has been the host media for the event as early as 2013. He believes that the premise of empathy communication is the brand's empathy ability to users, and the realization of empathy communication must and can only be based on respect for women, and the bottom line of empathy communication is to avoid offense to women.
▲ Li Yuan
Wang Yong, Lv Dapeng, and Guan Yuxiang also gave wonderful answers to questions raised by reporters on the unique role of women in brand building and communication, the role and status of women in the workplace and entrepreneurship, the advantages and perspectives of women in brand communication and marketing, and the role of women in brand building and management.
The signing ceremony of strategic cooperation is the finale of this conference. Chen Mo, CEO of Brand Alliance, and Yuwen Daojing, Vice President of Youlai Holding Group, signed a contract with Youlai (Beijing) Technology Co., Ltd. on behalf of (Beijing) Consulting Co., Ltd. respectively. Gao Wei, vice president of the holding group, Zhang Xiaolin, vice president, and Gao Yangxun, deputy general manager of the strategic support department, also came to the press conference.
Next, the two parties will work together to improve service quality, enhance enterprise service efficiency, create a "large enterprise service" service sector, and realize the whole process from brand top-level design to implementation, from product and service planning to enterprise operation, one-stop consulting and landing enterprise services, and achieve the purpose of empowering Chinese brands and empowering Chinese enterprises.
▲ Brand Alliance > Right came to the signing ceremony of scientific and technological strategic cooperation
Since its inception in 2008, the China Brand Festival Women's Forum has been successfully held for 16 consecutive sessions, becoming an annual vane leading the new trend of Chinese women's development, and has received the attention and support of many national leaders and the All-China Women's Federation.
Dong Mingzhu, Lang Ping, Yang Lan, Tian Hua, He Chaoqiong, Zhang Lan, Zhao Baige, Meng Man, Ni Ping, Wang Chaoge, Liu Xiaoqing, Su Mang, Long Danni, Gong Linna, Ju Ping, Sun Qixiang, Liang Jianying, Yan Jinxiu, Guan Yuxiang, Jiang Peizhen, Yang Yang, Zhang Quanling, Liu Shiwen, Ma Yanli, Yi Nengjing, You Lina and other 160 outstanding representatives of brand women have won the honor of "China's Top Ten Brand Women".