Recently, Polestar (NASDAQ: PSNY), a global luxury electric performance car brand, recently visited the Academy of Arts and Design of Tsinghua University, the Central Academy of Fine Arts and the China Academy of Art, to discuss aesthetic design, exchange innovative ideas, and encourage young Chinese designers to break through boundaries and practice.
The 2024 Polestar Global Design Awards Campus Tour was held at the Academy of Arts and Design, the Central Academy of Fine Arts, and the China Academy of Art
The purpose of this campus tour is to discuss the aesthetic power of China's young design forces, explore design innovation, share Polestar's brand and design philosophy, introduce the "Polestar Global Design Competition", and invite more young Chinese designers and creative talents to participate in the design competition and work together to create the future of travel design.
The event was launched on the occasion of the opening of the Beijing International Motor Show, and the Polestar design team led by Maximilian Missoni, Polestar's Design Director, and Juan Pablo Bernal, Senior Manager of Polestar's Interior Design and Founder of the Polestar Design Competition, visited Tsinghua University's Academy of Fine Arts, the Central Academy of Fine Arts, and the China Academy of Art. The roundtable forum and other forms of in-depth exchanges with teachers and students on topics such as aesthetic concepts, design innovation and thinking have been well received by teachers and students of the school, who believe that the event provides teachers and students with the opportunity to communicate face-to-face with internationally renowned designers, and helps to broaden everyone's international vision and design ideas.
James Hope, Dean of the Transportation Design and Research Institute of the China Academy of Art, Wu Yichen, Vice Dean of the School of Industrial Design, Xu Wangni, Deputy Director of the Smart Mobility Research Institute, and Juan Pablo Bernal participated in the forum session of the lecture tour
"Polestar is based on the Scandinavian aesthetic, pursuing the perfect blend of simplicity and richness, finding the perfect balance between 'aesthetics', 'practicality' and 'recognizability'. We also adhere to the concept of openness, inclusiveness and inclusiveness, explore design innovation, and lead the industry trend. "We are eager to discover ideas in the creative landscape of young Chinese designers, and the Polestar Global Design Competition and Design Community are the best platforms for us to communicate, explore and co-create with more designers." ”
Launched in 2020, the Polestar Global Design Competition aims to inspire emerging design stars, including professionals and students, to develop an exciting design vision that aligns with the Polestar brand and design philosophy. Since the inaugural competition, top design talent from around the world has emerged, with many of the participating design students joining the Polestar design team or entering other professional design disciplines.
"The Polestar Design Competition is an opportunity for aspiring designers from around the world to be noticed by the industry. From tackling pollution to designing luxury yachts, we've seen a range of amazing creations that embody Polestar's minimalist design values. Juan Pablo Bernal introduced.
The Polestar Synergy concept car was unveiled at the Beijing Motor Show
It is worth mentioning that the 2024 edition of the Polestar Global Design Competition will be a crossover collaboration with Hot Wheels, a brand owned by Mattel, the world's best-selling toy company. This innovative collaboration will spark the creativity of the designers and combine Polestar's design DNA with Hot Wheels' toy culture to create a range of stunning pieces. The winning entries will have the opportunity to be sold worldwide as part of Hot Wheels products, so that more people can feel the charm of the design.
"We encourage students to participate in an open, professional and innovative competition like the Polestar Design Competition. Previously, some students from CAFA have participated in Polestar's design competition. The campus tour allowed students to better understand the format, purpose and content of the competition, and brought different perspectives, innovative ideas and opportunities to students. Wang Shutong, director of the travel innovation design major of the Design Institute of the China Academy of Art, said.
According to James Hope, President of the Transportation Design and Research Institute of the China Academy of Art, Polestar has not only contributed a highly recognizable design to the global automotive industry, making its products stand out no matter where they are placed, but also successfully integrated the concept of sustainable development into design, through the use of various innovative and environmentally friendly materials, and the cooperation of various fields in the supply chain, committed to creating a sustainable living environment and truly making design serve people. "We respect and appreciate the originality and innovation of Polestar's design, and we want our students to interact and co-create with top international designers. He said.
Looking to the future, Juan Pablo Bernal extended a cordial invitation to young designers in China. "China's car culture is dynamic and innovative, and we are confident that the young designers here will bring new inspiration and vitality to the Polestar brand," he said. We are looking forward to welcoming you to our design family and using it as a creative stage to create a better future together. ”
Reporter Sun Xia