For days
The reporter found when visiting a number of theaters in our city
April 29 to May 1
There will be an influx of film markets all over the city
Kung Fu Ping Pong
"Spy Playing House Codename: White"
Howl's Moving Castle
"Peacekeeping Riot Brigade"
Journey Through the Moon
"There is nothing that can't be solved by a hot pot"
The Siege of the Kowloon Walled City
"The End of the Road"
"Pigman Movie: Interstellar Operation"
A total of 9 new films
Compared with the same period last year
There are nearly 20 films released in a bunch
This year's "May Day" presented
Be more rational about popular schedules,
The market space is more sufficient,
The advantages of the head film are more obvious
High-quality footage brings momentum
"Up to now, "Peacekeeping Anti-riot Team" starring Huang Jingyu, Wang Yibo, and Zhong Chuxi is the most popular choice, and the popularity of "I want to see" on the Internet has exceeded 655,000, followed by the animated film "Spy Playing House Codename: White", with more than 328,000 "want to see" data, and then there is the comedy film "Spending Money at the End of the Road" jointly produced by Changying Group. Speaking of the "dark horse" of this year's "May Day", Zhang Mo, deputy manager of the theater marketing department of Changying Cinema, believes that the above three films have great advantages in head films, especially "Peacekeeping Anti-riot Team" gathers almost all kinds of "tough guy" actor Huang Jingyu, and Wang Yibo, who has recently been highly recognized for his outstanding performance in the TV series "Light Chaser", the stable fan circle of the two, coupled with the movie keyword of "big country responsibility", will help the film explode the holiday movie-watching market.
At the same time, the "May 1st File" will have 3 cartoons including "Spy Playing House Codename: White", "Howl's Moving Castle", "Pig Man Movie: Interstellar Operation", who is expected to be the big winner?
Ren Yan, the relevant person in charge of Jishi Cinemas, believes that "the three cartoons play a differentiated competition card, "Spy Playing House Codename: White" is a particularly popular animation IP on the Internet, with many derivatives and related activities, and it is currently the youngest film with the audience portrait of the "May 1st file"; In 2023, the two movie versions will be released in the 'May 1st file', and the box office volume is relatively stable, mainly for young audiences, which can produce a box office effect of '1 drag N'. Ren Yan said that the three animated films are expected to become an important camp to drive the overall box office performance of the schedule.
The types are rich and the choices are more diverse
Don't look at the decrease in the number of "May Day" films released this year, but the market space is sufficient, covering a wide range of genres, including comedy, action, love, suspense, crime, animation and other themes, but it can better meet the different needs of many moviegoers.
In this regard, the relevant person in charge of the marketing department of Changchun Wanda Cinema believes that this is a positive action of the Chinese film industry's "anti-involution". "Over-reliance on schedules, on the one hand, will result in fewer high-quality films on weekdays, making it difficult to maintain the film projection terminal market. On the other hand, the competition for popular schedules often makes the uncompetitive films drown in the tide of quantity, and over time, the uneven distribution of market resources will affect the development of the industry. The person in charge told reporters that this year's "May Day" major film companies will retreat into advance, or will successfully stimulate the market and attract more citizens to enter the theater.
As analyzed by professionals, the reporter also found in random interviews in many theaters that audiences of different ages have different expectations for different types of films, and the goal is clear-
Ms. Song, a "post-90s" audience, listed the love movie "Journey Through the Moon" starring Zhang Zifeng and Hu Xianxu as the first choice for watching the movie. "This movie is adapted from the novel "Walking on the Moonlight", I am a loyal 'book fan', and I like these two young leading actors, and I am especially looking forward to seeing the movie's restoration of the novel and achieving a successful IP adaptation. ”
"Post-00" audience Ding Yong is more interested in comedy, especially as a native of Changchun, when he learned that director Wu Rina, gathering Jia Bing, Tan Zhuo, Xiao Shenyang, Yu Yang, Dong Baobao and other comedians "The End of the Road", mainly filmed in Changchun City and Jilin City, he was ready to "find hometown attractions" in the film.
Feng Qingfei, a "post-80s" audience who loves suspense themes, locked in the suspense crime comedy movie "There Is No Thing That Can't Be Solved by a Hot Pot" starring Yang Mi, Yu Qian, and Tian Yu. "I really like to watch suspenseful stories like 'Sniper Phone Booth' that take place in a single scene or a small space, and I heard that this movie tells the story of four people who don't know each other sharing spoils in the backstage warehouse of a theater, which just piqued my curiosity. ”
The theater opens the "Prepare for War" mode
With the approach of the hottest period of the mid-year film market, it is the busy season of major theaters. The reporter found that in order to stimulate cultural tourism consumption and welcome the arrival of citizens and tourists with differentiated advantages, many theaters have opened the "preparation" mode.
Changying Cinema, which just celebrated its 10th anniversary on April 25, has extended the preferential subsidy activity to the whole of May. "The cinema will continue to launch red envelope subsidy activities on the Maoyan App, so that more citizens and tourists who want to spend a movie addiction during the 'May Day' holiday can spend a pleasant holiday at a more favorable price, so as to highlight the charm and connotation of Changchun as a 'movie city'. Zhang Mo said.
Changchun Wanda Cinema has launched activities such as buying tickets from 19.9 yuan to watch "The End of the Road", and checking in the same Ferris wheel of the movie at half price with the ticket stub.
Jishi Cinema and the shopping malls where the stores are located jointly launched cross-industry cooperation activities, and during the "May Day" period, you will enjoy corresponding discounts for consumption in the cinema with cross-industry cooperation coupons.
As a cinema with college students as the main body, Jida Giant Screen Cinema has carefully prepared activities such as drawing red envelopes and taking photos to celebrate the "May Day", and warmly invites young people to make an appointment with three or five friends to watch movies on the campus of Jilin University and share the spring light.
Article source: Reprinted in the palm of Changchun
Image source: Reprinted in the palm of Changchun
Editor: Wang Haoyi
Review: Huai Nan
Producer: Zhao Min, Zhong Xiao
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