At this year's National People's Congress and the National People's Congress, the formulation of the "new three things" is refreshing and has aroused widespread attention and heated discussions. The government work report pointed out that in 2023, the export of electric vehicles, lithium batteries, and photovoltaic products will increase by nearly 30%, with a total export of 1.06 trillion yuan, leading the world. Among them, China's new energy vehicle exports were 1.203 million units, a year-on-year increase of 77.6%, and the momentum of going overseas is strong. China's new energy vehicles have accelerated their "going overseas" and become a new business card of "Made in China".
On April 27, the high-end think tank looked at Zhejiang's "new quality productivity" special research into Jiaxing and held an event. Experts, scholars and business representatives from China Development Press, national high-end think tanks and key industry enterprises walked into Tongxiang to discuss the new path of China's new energy vehicles going overseas.
[Figure: Discussion site of expert leaders attending the meeting]
According to the data, the main export destinations of China's new energy vehicles are Russia, Western Europe and Southeast Asia, while the growth of markets in northern and southern Europe and Central Asia is more significant. In the context of China's new energy vehicle companies "going overseas collectively", each car company adopts a different layout to go overseas. In the face of the best window period in history, should they choose to "make quick money" and "take a handful and leave", or adhere to long-termism and deepen localization? Different enterprises choose differently. Wang Zhonghong, President of China Development Press, said, "Nezha Automobile's overseas model provides us with a very important inspiration for the development of new quality productivity. ”
As a pioneer of China's new energy vehicle brands going overseas, Nezha Automobile actively responds to the national "One Belt, One Road" initiative, practices the "five links concept" of "policy communication, facility connectivity, unimpeded trade, financial integration, and people-to-people bonds", and explores a new model for China's new energy vehicles to go overseas - "Nezha in the sea", and has embarked on a new path for the sustainable development of China's new energy vehicle companies going overseas.
[Photo: Fang Yunzhou, founder and chairman of Nezha Automobile, shared the new model of going to sea "Nezha in the sea"]
In particular, it is worth mentioning that Nezha Automobile has achieved remarkable results in deep localization, adapting measures to local conditions, and win-win for all parties. In terms of industry, Nezha Automobile has joined hands with suppliers to form a new situation of "one car going overseas to drive the whole chain". In terms of personnel, the localization degree of overseas employees is as high as 95%, which effectively improves the local employment rate. In terms of culture, the "Nezha" IP is combined with the development of the new energy vehicle industry, which has aroused the global resonance of the "Nezha Spirit".
As early as 2023, Nezha's automobile exports will exceed 20,000 units, ranking first in the sales of new forces going overseas. In 2024, Nezha Automobile will become the fastest new EV manufacturer to establish three overseas factories in Thailand, Indonesia, and Malaysia.
[Figure: Nezha Automobile's global layout of vehicle manufacturing]
At present, Nezha Automobile's medium and long-term globalization strategic layout has been preliminarily completed, with overseas annual sales aiming at 100,000 units, service outlets will be located in 40 countries, and sales channels are planned to expand to 350, becoming a shining "new business card" for China's new energy forces to go overseas.