The legend continues, and the score paints a magnificent chapter. On April 24th, on the eve of the star-studded Beijing International Auto Show, the "Don't Count, At the Moment" FAW Toyota Zhidian Technology and Flagship New Car Launch Conference was held at the Diamond Stadium of the Beijing National Tennis Center.
The new car offers two models, the Zhixiang Edition and the Supreme Edition, with an official guide price of 299,000 yuan and 349,000 yuan respectively, bringing users high-quality travel value while renewing the legendary classics, allowing users in the new era to "Discover Your CROWN".
16 generations of evolution, through the years to become a classic
As the flagship car series of the Toyota brand, the crown of the 16th generation model evolution after 69 years is not only the highest representative of Toyota's car manufacturing, but also the epitome of the development process of the automobile industry. In every era, Crown has always been at the forefront of the industry adhering to the brand gene of "innovation and challenge", which not only meets the travel needs of users, but also brings pleasant emotional value.
In 1964, at the Canton Fair held in Guangzhou, Crown came to China for the first time and became the earliest luxury car memory of Chinese users. In 2005, FAW Toyota introduced the 12th-generation Crown to China, which not only met the needs of Chinese high-end car users, but also created a luxury classic in the hearts of Chinese. In the 60 years since entering China, the cumulative sales of Crown have exceeded 640,000 units.
Throughout the history of the Crown's iterative evolution, it has always led the value standard of flagship luxury sedans, and has been called "Toyota's best" with the best appearance, space, driving, intelligence and quality design. Today, the new crown is developed with the concept of "not forgetting the original intention, returning to the origin", re-examining the essence of luxury car design, inheriting the classics and opening up the future.
Everything you see is luxurious, and the new crown defines the flagship
Since its overseas debut, the all-new Crown has received industry attention and countless fans' praise, and is a well-deserved focus model in the global automotive market. With the official launch in the Chinese market, the new crown will also rely on the deep "crown complex" and excellent product charm to open a new world of luxury travel with more Chinese users.
Designed with the "NEW FORMAL" concept in mind, the all-new Crown redefines Toyota's flagship sedan to meet the needs of both personal and business. The length, width and height of the new car are 5030*1890*1480mm, and the wheelbase is 3000mm, which surpasses the wide body size of the same class and the slender proportion of the rear-wheel drive sedan, demonstrating the steady momentum of FAW Toyota's highest-level flagship sedan.
As a model built on the GA-L wide-body flagship platform, the all-new Crown has a low, wide, and powerful body stance. The sharp and wide front of the flagship is complemented by a blackened chrome front grille, giving the new crown a look that is both sophisticated and stylish. The slim four-eye LED headlights, combined with the turbocharged multi-spoke 20-inch aluminum alloy blackened wheels, make the new car even more sharp.
The interior of the new Crown adopts an island structure design, from the instrument panel to the left and right doors to the floating center console, a large area of wood grain panels are selected, and soft leather materials are wrapped in soft leather materials where they can be reached, creating a high-quality luxury cabin for users. In addition, the cabin of the new car is also equipped with 64-color LED color lighting, which creates a warm and elegant driving atmosphere with lantern-like soft light with unique oriental aesthetic characteristics, which not only further strengthens the luxurious texture of the cabin, but also makes the travel life unique.
In addition, the all-new Crown adopts the ANC active noise reduction system and the quiet design of tires and wheels, and suppresses vibration and noise through the high-rigidity body, with a full range of eight body noise reduction processes, so that the clarity of the conversation in the car is improved by 6% compared with the previous generation model, and users can easily communicate even at high speeds, demonstrating the highest level of quietness.
At the same time, the all-new Crown is also equipped with Toyota's first "Rear Comfort" driving mode, and all models are equipped with AVS adaptive variable suspension system as standard, as well as front two-node multi-link independent suspension and rear multi-link independent suspension. In addition, the long wheelbase also gives the new crown a spacious and comfortable rear space, and the rear seats also support electric adjustment, heating, ventilation, massage and other functions, which can effectively relieve the fatigue of the journey and provide users with the ultimate enjoyment.
Everything you do is enjoyable, and the new crown is more enjoyable
The all-new Crown is equipped with Toyota's first-of-its-kind Multi-Stage HEV, which consists of a 2.5-liter engine and two electric motors, combining high power and high combustion efficiency, with a maximum engine power of 136 kW and a maximum torque of 225 Nm, and an electric motor with a maximum power of 131 kW and a maximum torque of 300 Nm. At the same time, through the ten-level combined ladder gear control, the new crown can bring users a direct and sensitive driving experience even in the low-speed range, and the comprehensive fuel consumption of 100 kilometers under WLTC working conditions is only 6.21L, with a combination of strong performance and ultra-low fuel consumption, allowing users to achieve the combination of "fish and bear's paw".
Unbridled and surging, but also safe and secure. The all-new crown is equipped with Toyota Pilot, which includes 17 intelligent functions such as PCS pre-collision safety system, DRCC dynamic radar cruise control system, LDA lane departure warning system, and LTA intelligent lane following system, extending safety, comfort and convenience to a variety of driving scenarios. The new Crown not only provides users with a more secure experience when driving, but also the PKSB Parking Assist Braking System can accurately identify stationary objects, walls, or vehicles and pedestrians that may come into contact with the vehicle when parking, effectively avoiding the risk of scratches or collisions, the SEA Safe Exit Assist system can also identify approaching vehicles when exiting the vehicle and alert the user, and the PVM surround view system can provide a 360° view of the vehicle at low speedsThe panoramic dynamic vision allows users to easily grasp the surrounding situation, so that every trip feels more at ease.
At the same time, the new crown is also equipped with Toyota Space smart space, 12.3-inch multimedia display and navigation system supports adjustable brightness, and is compatible with CarPlay, CarLife, HiCar three mobile phone systems wireless interconnection, greatly improving the practicability of the car system;
On top of character, create your own crown
As FAW Toyota's latest flagship sedan, the new Crown not only carries the mission of "mass production happiness" for users, but also is a new choice in the luxury car market. With the arrival of the new Crown, the Crown brand has formed a full-category high-end product matrix covering MPVs, SUVs, crossovers and sedans, so that all users can discover the crown that makes you excited.
In addition to the continuous evolution of products, Crown has also opened an exclusive brand showroom in FAW Toyota dealerships to provide users with a crown-level service experience. At the same time, the Crown brand will also open an online sales channel to provide users with an easier and more convenient car buying experience.
All along, Crown has always adhered to the brand vision of "enriching people's lives", and continued to create "new luxury with more character" for users. The new crown will not only provide users with a high-quality travel life, but also become an important force leading the FAW Toyota brand to achieve comprehensive high-end with the unique feelings and luxury dual value of the crown brand.