Qilu.com Lightning News, April 30th On the 30th, the reporter learned from the press conference on the construction and promotion of the 2024 "Qilu Tianlu" held by the Information Office of the Weifang Municipal People's Government that the construction and upgrading of the "Qilu Tianlu" is combined with the current development status to carry out systematic planning and overall design of the entire Tianlu tourism resources and industrial resources, focusing on the excavation of historical and cultural resources, infrastructure transformation and upgrading, characteristic tourism landscape creation and publicity and promotion, etc., to tap potential, integrate resources, Improve the level and attract more tourists to know Tianlu and enjoy the beautiful scenery and customs along the Tianlu. At present, remarkable progress has been made in all aspects of the work.
"Qilu Tianlu" runs through the southern mountainous area of Weifang, with a total planned length of 687 kilometers and a main line of 320 kilometers, mainly in the three counties of Anqiu, Linqu and Qingzhou in Weifang City. Through this road, the Great Wall National Cultural Park, Yangtian Mountain National Geopark, 29 3A-level or above scenic spots, 4 characteristic towns, 10 rural tourism key villages, 35 scenic villages and other high-quality tourism resources in the southern mountainous areas will be strung into a chain. With its unique geographical advantages, 687 kilometers of huge volume, rich natural landscape and profound cultural heritage, "Qilu Tianlu" has huge market potential. The main line passes through 12 towns (streets), along the line there are not only terraces and other characteristic agricultural landscapes, but also full of peaches, persimmons, millet and other special agricultural products, is the city's agricultural resources rich zone.
Through construction and upgrading, it will give full play to the advantages of rural resources such as agricultural ecology and cultural landscape, rural industrial development, and folk festivals along the route, promote the integrated development of agriculture, culture and tourism, and benefit more than 870,000 people in 722 surrounding administrative villages. In recent years, with the initiative of Qingzhou, Linqu and Anqiu and the joint efforts of cities, counties, towns and villages at all levels, "Qilu Tianlu" has a relatively good hardware foundation, and self-driving tours, folk tours, landscape tours and other formats have had a good momentum of development. In 2022, "Qilu Tianlu" was rated as the most popular national self-driving tourism boutique route in 2022 "Driving in China" by the National Self-driving Travel Association, and the Anqiu section of Weifang was rated as "The Road at My Doorstep - the Most Popular Road" by the Ministry of Transport. Especially this year, in the recent 9th "China's Top Ten Popular Self-driving Routes" selection activity, "Qilu Tianlu" ranked second on the list, and "Linqu County Qilu Songshan Spring Village Tour" was selected as the 2024 China Beautiful Rural Leisure Tourism Tour (Spring) Boutique Scenic Spot Route.
The construction and upgrading of "Qilu Tianlu" is to combine the current development situation to carry out systematic planning and overall design of the entire Tianlu tourism resources and industrial resources, focusing on the excavation of historical and cultural resources, infrastructure transformation and upgrading, characteristic tourism landscape creation and publicity and promotion, etc., to tap the potential, integrate resources, improve the level, and attract more tourists to understand Tianlu and enjoy the beautiful scenery and customs along the Tianlu. In terms of excavation of historical and cultural resources, with the red culture, intangible cultural heritage culture, and agricultural culture along the line as the core, on the one hand, we will dig deep into the spiritual core, extensively collect historical and cultural materials, and tell the story of Weifang; on the other hand, we will do a good job in combining articles to promote the combination of characteristic culture and industry, research and research, and tourism along the line, so that history and culture can truly produce benefits and continue to attract more people to visit and experience. In terms of infrastructure renovation and upgrading, mainly from the perspective of safe driving and tourism experience of tourists, the first priority is to focus on the transformation and upgrading of traffic roads, and is currently renovating and upgrading Shixu Road in Anqiu City, Weifang, Xiaxiao Road in Linqu County (Linqu Anqiu Boundary - Xiaoguan), Zhangheng Road in Qingzhou City, Weifang (north of Tangzhuang, including Taihe Mountain section), and planning to install street lights on the whole line. The second is to unify the tourism sign system and guide system, in important intersections, scenic spots, main lines and branches, are designed and installed tourism sign system and guide system, this work is expected to be completed in mid-May. In terms of creating characteristic landscapes, a number of characteristic areas such as Maiyu Village, Heli Ranch, Hermit Area, Yangji Area, and Jiulongyu Area have been planned along the line, creating characteristic landscapes such as Taohai and rape flower fields, and a number of short, flat, new and immersive projects have been designed according to local conditions, introducing new formats such as hot springs, rafting, and skiing that meet the tastes of young people; In terms of publicity and promotion, it gathers various resources such as media reporters, travel agencies, industry associations, education and research, celebrities and municipal departments to form a publicity matrix, innovate publicity methods, create continuous traffic hotspots, and expand the influence of "Tianlu". From April 21st to 23rd, the 2024 Qilu Tianlu Media Gathering Activity of "Selling Weifang Spring" was organized, and 16 financial media platforms and nearly 100 Internet Vs in the province were invited to carry out marching, three-dimensional and multi-level publicity and promotion of Qilu Tianlu through various forms such as live webcasts, graphics and texts, aerial photography, short videos and Vlogs. As of 16 o'clock on April 26, more than 600 pieces of related content were published with the theme of "Three Days and Two Nights in Qilu Tianlu" and "How Romantic is the 320 Journey of Qilu Tianlu", with nearly 160 million comprehensive readings on the whole network. During the "May Day" period, a series of activities will be held in Tianlu in conjunction with the 2024 Weifang Sidecar Cultural Carnival and the first Weifang Sidecar Global Self-driving Tour.
At present, remarkable progress has been made in all aspects of the work. Historical and cultural excavation. Continue to increase the cultural excavation of historical relics and cultural attractions along the line, and enrich the humanistic connotation of "Qilu Tianlu". Carry out in-depth research and excavation of the history and culture of Yishan Mountain in Dongzhen, sort out the relevant written materials and video materials such as interviews and oral accounts displayed in the exhibition hall of Lishuiya Reservoir, sort out and check the exhibition contents of the red exhibition halls such as the earliest grass-roots party organization exhibition hall in Linqu County, Weifang, the exhibition hall of the Shandong Column of the Eighth Route Army, and find and sort out the relevant materials such as the Wujing Annihilation War, the Yeyuan Battle, and the Panlong Mountain Battle. Weifang Qingzhou City plans to combine the development of Hulin Ancient Scenic Area to create a red site of Yidu County Party Committee. Road improvements. After investigation, it is planned to install 429 street lamps along the Tianlu Road, and the preliminary planning work has been completed and is being organized and implemented. Weifang Anqiu City Shixu Road Highway Markings, roadside guardrail renovation and upgrading, highway sign foundation pouring has been completed; 42 kilometers of the main line of red, yellow and blue road markings spray painting, Tianlu starting point, important nodes and other 12 pavement spray painting has been completed; Fuhai Tower, Baishou Terrace, Tiannu Sanhua and other infrastructure in previous years have invested more than 30 million yuan to repair and maintain. Weifang Linqu County Xiaxiao Road (Linqu Anqiu Boundary - Xiaoguan) pavement repair project has issued a tender notice, planning to start construction in early June; in order to solve the problem of poor communication signals near Yanziling, four signal towers are planned to be built near Yanziling and Songshan Tianhong Road, and construction has started at present; protective fences at important nodes along Tianhong Road have been installed; and the widening and rebuilding of the Love Bridge in Hermit Village is expected to be completed by the end of June. Qingzhou City, Weifang completed the preliminary plan for the maintenance and transformation of multiple sections of Zhangheng Road (north of Tangzhuang, including Taihe Mountain section) and the improvement of facilities. Tourism-specific signage and guidance system. In Qingzhou, Anqiu, Linqu 3 counties (cities) to determine the specific location and content of 21 tourist traffic signs installation, has completed the bidding, is making signs, the installation was completed in mid-May. After communicating with AutoNavi Map, the main line and branch line of "Qilu Tianlu" are optimized, and displayed on the mobile phone navigation software, and the main road route can be completely displayed in the Gaode Map mobile APP, which is convenient for tourists to travel by car. In the construction of Internet celebrity check-in points in 21 scenic spots along the line, such as Qilu Taohai, Yangtian Mountain "Jiulongpan", and Yanziling, the check-in signs are being produced and installed, and the installation was completed before "May Day". The unified design of the tourism guide sign system, the introduction of Jingzhi Baijiu, Qinchi Liquor, Yunmen Liquor three local enterprises sponsorship, has begun to produce. Publicity and promotion. Pay attention to the continuous expansion of the influence of "Qilu Tianlu" through various forms such as network publicity and official promotion. At present, the "Qilu Tianlu" photo contest, the "Peddling Weifang Spring" 2024 Qilu Tianlu Media Collection, the 13th China (Weifang Anqiu) Huiqu Peach Blossom Festival and the launching ceremony of Qilu Tianlu self-driving tour activities have been held, and the "May Day" period will also organize sidecar "Tianlu" activities, and the launching ceremony of "Traveling Qilu Tianlu and Riding a Better Weifang" will be held in mid to late May to further enhance the popularity of Tianlu tourism. In terms of renovation and upgrading of scenic spots. Combined with the actual situation, re-plan and design some existing scenic spots, and carry out renovation and upgrading. Weifang Anqiu City, Huiqu Town, Maiyu Village plans to renovate the existing visitor center, the construction of a set of party building, Gongfu station, agricultural products exhibition and other functional integration of the station, the project has completed the contract signing, is carrying out design, planning and other basic work, is expected to complete the construction of Chinese teahouse and part of the homestay before May 1. At present, Goertek Gcamp Camp has completed the construction of some facilities such as challenge towers and water docks.
Flash News reporter Li Tao correspondent Pan Mingzhe reported from Weifang