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"China White Dehua Porcelain": Courtesy Canton Fair returned with a full load

author:See Quanzhou

"Billing~ Kazakhstan, a country along the Belt and Road, the customer took out US dollars on the spot and placed an order and gave 8,000 US dollars as a deposit, so that I could go back and immediately produce sugar tank milk cup sets, which is an old customer, and I and my products are very trusting. Guo Shanyu, business manager of Dehua County Yongdexin Ceramics Co., Ltd., told reporters excitedly that he said that he had not received cash at the Canton Fair for a long time, and did not forget to take out the wallet to "show" a handful of dollars just received.

On April 27, the second phase of the Canton Fair ended successfully, a two-way rush between buyers and exhibitors, and yielded fruitful results.

It is reported that Dehua exhibitors signed orders and intended orders of more than 3 billion yuan, buyers took more than 20,000 samples on site, and after quotation and tracking, it is expected that the later orders are expected to exceed 12 billion yuan. The number of enterprises and booths in the Canton Fair accounted for 7.9% and 6.5% of the province respectively, and at the same time, 33 enterprises set up exhibitions in the Jinhan Pavilion (outside the Canton Fair Hall). According to the feedback of exhibitors in our county, we will conduct an in-depth investigation of the target market before the exhibition, increase product innovation and design efforts in response to the needs of emerging markets, and exhibit the latest design products, which have a high degree of market catering.

New technologies enhance innovation

"Probably received more than one million dollars of orders, this year the main promotion of 3D printing ceramics, there are several customers about the intention to place orders, the type has been developed one or two hundred, this time brought to the exhibition, customers are very interested. Su Chenyi, general manager of Dehua County Jiamei Group, said. Jiamei Group focuses on the production and self-export of ceramics, resins and other materials of craft decorations, products are exported to all over the world, by the Fujian Provincial Department of Science and Technology identified as a "high-tech enterprise".

"China White Dehua Porcelain": Courtesy Canton Fair returned with a full load

Master porcelain exhibits

From pure manual to mechanized, from mechanization to intelligence, from intelligence to 3D printing, Dehua County has realized the "triple jump" of leapfrog development of intelligent manufacturing of ceramic enterprises. Thanks to this, the export of ceramics in our county has been further expanded, and the industrial economy has further developed with high quality.

"China White Dehua Porcelain": Courtesy Canton Fair returned with a full load

Buyers select 3D printed ceramics

Dehua County has established a pilot research institute for high-tech ceramic industry, built a national university science and technology park of Xiamen University, promoted the research and development and application of glass-ceramic ceramics and ceramic air filters, and expanded the high-tech ceramic sector. It has settled in the only National Industrial Design and Research Institute in the national ceramic industry, and has held 7 consecutive "He Chaozong Cup" ceramic industrial design competitions, radiating more than 40 countries and regions, and is known as the "Oscar" of the ceramic industrial design industry. The establishment of ceramic intelligent equipment research institute, the comprehensive promotion of intelligent molding production line, the start of a new round of kiln energy-saving transformation, and strive to create a low-carbon enterprise, low-carbon factory, low-carbon workshop.

New orders reflect competitiveness

"Our company participated in the Canton Fair for the first time, and also received three or five intent orders, mainly Italy, Japan, South Korea, Japan, South Korea buyers prefer simple daily ceramics, Italian guests are more inclined to weave fruit baskets. Dehua County Tangshuo Ceramics Co., Ltd. salesman Lin Yanling told reporters. Tangshuo Ceramics Co., Ltd. is committed to the production and sales of ceramic handicrafts, ceramic daily necessities, ceramic gardening, bamboo and rattan products, and applies bamboo and rattan technology to the design of ceramic products, which has attracted the attention of many domestic and foreign buyers.

"China White Dehua Porcelain": Courtesy Canton Fair returned with a full load

Woven fruit basket in ceramic

"China White Dehua Porcelain": Courtesy Canton Fair returned with a full load

Exhibits of daily-use porcelain

Feng Zhengui, vice president of Dehua Haosheng Art Co., Ltd., told reporters on the spot: "The Canton Fair has a lot more passenger flow than last year, and there are more orders than last year, about 150,000 US dollars in orders, and some flower farmers in the Netherlands are very interested in our flower pot series." Zheng Yuanhe, business manager of Dehua County Sanfeng Ceramics Co., Ltd., said that the Canton Fair received an order of about 750,000 US dollars, and the intended order was one or two million US dollars, mainly because the guests in the Middle East preferred the company's simple tableware ceramic design.

In addition, many exhibitors said that buyers are more favored by high-end ceramics, and will increase their efforts to develop such products in the future, create more exquisite porcelain, take the high-end route, enhance their own cultural brand value, and seek greater development.

In recent years, our county has deeply implemented the five-year action plan for the high-quality development of the "China White Dehua Porcelain" industry, and expanded its international influence, enhanced process innovation and enhanced market competitiveness through the unified use of the "Dehua Kiln" logo in the county's ceramic enterprises. In 2023, the scale of the ceramic industry cluster will be 57.7 billion yuan, achieving a rapid growth of 14.9%, and the products are exported to more than 190 countries and regions.

Chen Qiaoling

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