The flower trade in Dounan Flower Market is very lively Photo courtesy of the photo
Dounan Flower Market
"Chenggong will send you a little red flower" performance activity
A folk song performance in a romantic carriage where Chenggong and Vientiane go in both directions
With the May Day holiday approaching, Chenggong District closely follows the development positioning of "Spring City Flower Exhibition Area and Modern Science and Education Innovation City", and carefully prepares a variety of activities through innovative urban marketing models, further deepening the integration of the flower industry and cultural tourism services, and improving the level of regional cultural and tourism development. The May Day activity is divided into three sections: beautiful blooming - love in the flowers, Dounan romantic season - city love plan, and flower tribute - so that every love has an echo, and each section contains 3-6 sub-activities.
Love blooms when the flowers bloom
The activities include the launching ceremony of a series of activities for the integration of flowers and culture and tourism in Chenggong District, the warm-up and fermentation of urban marketing, the welcome of you as a guest - a good little red flower, and the cloud confession of Dounan - the online invitation of the Chenggong May Day event. Among them, 100 flower guides of "Little Red Flower" will collectively appear and officially take office, and the hand-drawn map of "You Dounan" will also be released. The preheating and fermentation of urban marketing will be based on the small flower in the series of IP, and the IP inflatable model of the small red flower will be set up, which will be placed at the landmark point of Chenggong and strengthened the IP image through the display form of mobile flash mob to attract the attention of tourists and citizens. In addition, transparent sofas filled with flowers were set up in the streets and alleys to invite tourists and citizens to sit down and take pictures, and Xiaohonghua volunteers distributed bouquets, which became one of the iconic check-in devices at the event site.
Dounan Romance Season City Love Project
The "Dounan Splendid Season" mainly includes sub-activities such as the Dounan Flower Creation Mobile Exhibition Point, the Chenggong Ceremony, the "First Anniversary of the International Passenger Train of the China-Laos Railway", and the "Flowers and Tribute: The Appointment of Light and Shadow" Photo Contest.
Among them, the Dounan Flower Creation Mobile Exhibition Point will display Dounan's unique floral art and creative flower-related products, such as flower handicrafts, floral food, etc., through the form of Flower Creation Mobile Display Point, with flowers as the core theme, so that tourists' love for Chenggong can be seen, retained, and taken away. Through the unique cultural symbol of Chenggong, the beauty of nature and humanistic feelings are combined, and the cultural resource advantages of Chenggong are effectively transformed into product advantages, creating a cultural and creative brand of "Spring City Flower Capital".
The Chenggong District will provide a unique cultural experience for passengers on the journey through folk performances with the theme of flowers and plants in the romantic carriages that run between Chenggong and Vientiane in both directions.
In addition, with the theme of Chenggong's intangible cultural heritage "Little Dulong" performance and peasant painting display, a welcome ceremony full of local cultural characteristics will be provided for travelers arriving in Kunming from Mohan. The booth will be transformed into a vivid stage to showcase the traditional art and peasant spirit of Chenggong, so that every arriving visitor can deeply feel the cultural enthusiasm and artistic charm of Yunnan at the first time.
Tribute to every love has an echo
The activities include the "There is Always a Flower Blooming for You" flower travel photography experience, Blooming Dounan: Artistic Surprises in the Flower Market, and the "Confession" theme linkage of the four major business districts of "Love in Chenggong". Visitors will be invited to take a series of creative and personalized photos by professional photographers around the "Little Red Flower" inflatable model and mobile display vehicle, and you can get quick printed photos on the spot with the topic "Chenggong Sends You a Little Red Flower", and take away the good memories of your own trip to Dounan Flower Market.
In the Dounan Flower Market, five days and five surprise performances are quietly spreading, using a unique form of performance, such as the breeze in the spring naturally appears, each performance is full of surprises, people in every corner of the flower market may encounter an unforgettable art performance, there are traditional folk music, symphony, and national style performances. Using flowers as a medium, the performance will be skillfully integrated into the splendid beauty of Dounan flowers, crossing the boundaries between classical and modern, traditional and innovative, and showing the cultural diversity and youthful vitality of Dounan Flower Market. (City Times all-media reporter Lin Xia)