In the modern restaurant industry, efficiency and safety are one of the top concerns of consumers. In order to ensure the quality and safety of food, many catering companies will begin to adopt the central kitchen model for food processing. But what exactly is a central kitchen, is it the production of pre-made dishes? Many consumers don't know, and many companies don't understand.
Until April 8 this year, the Chinese fast food brand Lao Xiang Chicken released a heavy 200,000-word "Lao Xiang Chicken Dish Traceability Report". The report not only comprehensively traced its 1,218 restaurants, 873 kinds of raw materials and 305 suppliers, but also told the central kitchen of Lao Xiang Chicken to everyone clearly.
As an important part of the supply chain of Lao Xiang chicken, the central kitchen undertakes important functions such as cleaning, cutting, processing and packaging of ingredients. The central kitchen model of Laoxiang Chicken not only reflects the pursuit of efficiency, but also highlights the importance of food safety. Through the unified processing of the central kitchen, the standardization and safety of the ingredients are guaranteed, and at the same time, the burden is reduced for the store, so that it can focus on on-site cooking. It should be pointed out that the work of the central kitchen is not the same as that of a prepared dish, it does not involve the preparation of the finished dish in advance, but stops at the food processing stage, aiming to improve the efficiency of the meal and ensure the freshness of the food. This is fundamentally different from the concept of pre-made dishes.
At present, the three central kitchens established by Laoxiang Chicken in Hefei and other places have realized timely distribution to designated stores through cooperation with professional cold chain logistics companies. Hefei's central kitchen has a strong capacity to meet the daily needs of its 1,200 stores. Lao Xiang Chicken has also publicly invited the media to visit the central kitchen, which is aimed at keeping the overseer running in the sun. In this year's "Lao Xiang Chicken Dish Traceability Report", it was mentioned that the central kitchen of Lao Xiang Chicken was also broadcast live in real time, so that consumers could directly see the processing process of the factory, and this transparency greatly enhanced the trust of consumers.
In addition, in order to achieve the "goal of 10,000 stores", the central kitchen of the East China regional headquarters has been officially opened, located in Jiading Industrial Zone, covering an area of about 70,000 square meters, integrating product finishing, warehousing, distribution, research and development, training and other composite functions, which not only improves the service ability of Laoxiang Chicken in the Shanghai market, but also indicates that the number of stores in Shanghai is expected to increase, and the road to 10,000 stores across the country will start to accelerate. It is reported that the strong distribution capacity of the East China headquarters alone can meet the needs of at least 5,000 stores.
No wonder, since the announcement of the launch of the hometown chicken at the end of last year, major cities have ushered in the entry of the hometown chicken, and many netizens also lamented that they finally ate the hometown chicken.
The reason why Lao Xiang Chicken can stand out in the fast food industry is not only because of its sincere, simple and people-friendly image, but also because of its unremitting pursuit of quality and safety. As a link between the source of ingredients and consumers, the central kitchen plays an indispensable role, which is not only the core link of Laoxiang Chicken's quality assurance, but also a solid cornerstone for the brand to win the trust of consumers.