In recent years, the market environment and consumption have been constantly changing. Today's consumers are no longer satisfied with the basic needs of product use, and they expect to pursue individual value, unique experience and spiritual satisfaction in the process of consumption.
We see that consumers are pursuing "humanized" pet raising, striving to provide better food, housing and transportation conditions for Hakimi, pursuing Internet metaphysics, looking for spiritual certainty in an uncertain environment, feeling the city's fireworks, looking for small blessings in life, experiencing outdoor travel in all seasons, being a "life walker", looking for a series of trendy life and consumption modes such as "simple law" life.
The consumer market is always changing, but there are also opportunities in it. In this context, the Xinbang Research Institute launched the "2024 Consumer Trend Report", which takes stock of the top ten trends in the current consumer market, aiming to gain insight into the future consumption context, reveal the opportunities in the changing environment for industry insights, and provide reference for enterprises and brands to accurately layout in the new round of consumption transformation in the consumer market.
Trend 1:
"Humanized" pets are pets and family members
Raising pets has become an important way for contemporary consumers to self-regulate and relax. Hakimi is also an important emotional sustenance for consumers, and they are pets and family members. Today's consumers no longer meet the basic needs of being able to eat enough and have a nest, and consumers are more willing to pay for quality pets.
Say goodbye to being full, and pet food upgrades
Raising pets no longer meets the basic needs of "just eat enough", consumers have begun to pursue a diversified and refined pet diet, not only to eat full, but also to eat fresh, rich and healthy.
Cute pets seek face, and outfits are upgraded
Driven by the consumption concept of "seeking beauty in everything", beauty is no longer a human privilege, and pet clothing has become popular.
Pampering has a "home", and the home is upgraded
A nest can no longer meet the consumer's pet heart, pet mattresses, pet thermostatic cups and other richer and more intelligent pet home goodies have become a new choice for consumers to raise pets at home.
Go out comfortably and upgrade your trip
The travel experience of pets has also attracted the attention of consumers, and comfortable travel-related products such as pet strollers and pet sunscreen clothing are sought after by consumers.
Trend 2:
It is better to be motivated than incense, and metaphysics is popular
In the fast-paced, high-pressure pace of life, people often seek some form of comfort and a sense of control in the face of life's uncertainty in order to achieve inner certainty. Metaphysics provides a way to explain the unknown and uncertainty, bringing psychological solace to people.
It's better to give it a try and seek a sense of metaphysical participation
Contemporary consumers' pursuit of metaphysics is not only limited to online testing, but also actively participating in various metaphysical ceremonies and pursuing metaphysical experiences.
The electronic wooden fish is also a wooden fish
Because of their convenient purchase, diverse types and low prices, virtual goods have also become an important carrier of consumers' metaphysical consumption.
Trend 3:
The rise of the national style, Hualiu is also the top stream
You can always believe in the aesthetics of your ancestors, and Hualiu is also the top stream. Driven by cultural self-confidence and consumer aesthetic upgrading, the consumption of national style and domestic products has ushered in explosive growth.
The rise of the national style has brought traditional costumes back to the top
Surrounded by consumers, the national tide has returned to the top, and national style clothing such as horse-faced skirts and Hanfu has grown significantly. According to JD.com data, during the Spring Festival, the turnover of Hanfu category increased by 325% year-on-year.
New Chinese style brings new tricks
Consumers' enthusiasm for new Chinese style is constantly expanding the boundaries of its field. New Chinese fashion has long gone beyond the scope of ancient costumes and has evolved into a fashion trend that covers multiple expressions such as makeup, hairstyles, and clothing.
Trend 4:
Take a stroll through the city in search of life
In the fast-paced urban life, some consumers choose to slow down, feel the fireworks of the city, and discover the beauty around them from the subtleties of life.
City roaming, relaxing travel in the steel forest
Cities are the living quarters of contemporary "migrant workers". Nowadays, people are no longer satisfied with the two points and lines of work and home, and begin to explore the sense of relaxation in the gap between urban life. Citywalk also has a new form, and the city walk is more than just a walk.
Music touches the heartstrings, and the notes reshape urban life
In addition to work, today's consumers also expect to break free from the shackles of social identity and work, and find resonance and release from the depths of their souls. Music festivals and concerts, with their unique charm, are reshaping the dimension of urban life.
Take a market tour to find the fireworks in the hustle and bustle
Standardized services such as supermarkets and takeaways have always been the norm in urban life, and the word "bazaar" seems far from the contemporary consumer. However, with the help of Internet content, bazaars have become a new trend for contemporary consumers to actively seek the details of life and the city's fireworks.
Trend 5:
Outdoor walkers, cool in all seasons
With the change of consumers' life and sports concept, outdoor has become an important part of consumers' lives, from sports to clothing, outdoor life runs through the four seasons.
The heart is outdoors, and the outdoor outfit is popular
Outdoor activity is as much a way of life as it is a way of life. Outdoor style is also a fashion symbol for consumers to pursue a healthy life and highlight their personality. At present, with the popularity of outdoor sports, outdoor style clothing has become popular.
No hits, no outdoors
Outdoor sports are no longer just personal activities, but also become an important channel for consumers to socialize, and the sense of social participation in outdoor activities is increasing.
epilogue
As mentioned in the report, consumer demand is also constantly changing, and consumers in the new era have shown a deep pursuit of quality life, emotional sustenance, and value recognition products.
Looking back at the market situation, in recent years, the growth of users has slowed down, the public opinion environment is sensitive, the whole people pursue low prices, and the product involution, and the overall market operating pressure has increased. However, we believe that in this new wave of consumption, those who can gain insight into consumer needs and grasp the trend opportunities will become the winners of the market. Let's work together to adapt to the general trend of consumption transformation and draw a blueprint for the prosperity of the consumer market in 2024 and beyond.
For more consumer trends and the full report, please visit the new list