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Unlike previous years, "a ticket is hard to find", this year's air tickets and hotels seem to have pressed the "price reduction button", and "air ticket and hotel price reduction" directly rushed to the hot search, making countless budget-conscious travelers ready to move!
May Day in 2024, five days in a row (May 1 to May 5), should be the peak period of tourism, but airlines have encountered "happy troubles" - overcapacity, oversupply! According to statistics, the average price of domestic economy class air tickets has fallen instead of rising, falling by more than 1% year-on-year, and the month-on-month decline is as high as 22%! Major airlines have opened the "fire sale mode", Shanghai to Urumqi only costs 690 yuan, Guangzhou to Beijing is as low as 530 yuan, this wave of benefits, is simply not too tempting!
On the one hand, airlines' blind expansion of capacity, coupled with fierce competition for high-speed rail, has diverted a large number of passengers, and on the other hand, consumers' uncertainty about the future economy has cooled down their enthusiasm for travel, and revenge travel is no longer the mainstream. What's worse is that even if the price plummets, the passenger load factor is still sluggish, and it is even difficult for large airlines to break through the 80% red line, and the peak season is not prosperous, and the alarm in the second quarter of the aviation industry sounds! Netizens who have already bought air tickets are uncomfortable, and they were afraid that they would not be able to buy air tickets and book tickets early, but they did not expect that buying air tickets early would be more expensive.
In-depth analysis, industry experts pointed out that the economic situation, consumer confidence, the resumption of international routes, the expansion of the high-speed rail network and bad weather and other factors combined to make the sky of May Day look particularly "cold". For airlines, it's time to rethink their revenue management strategy, and long-term planning and off-peak pricing may be the best way to break the game.
On the other hand, new trends in the tourism market are quietly emerging: medium- and long-term tourism has become the new favorite, the popularity of small city tours and county tours has soared, and hotel bookings in cities such as Tianshui and Xuzhou have grown at an astonishing rate. The younger generation is leading the trend, "performance travel" has become fashionable, a concert can double the order of Taiyuan hotel, and the post-00s travel list is indispensable for food, beautiful scenery and cultural experience!
Overall, this May Day is an excellent time for travel enthusiasts to "pick up leaks", while for the tourism industry, the data is not ideal. In the future, how to balance supply and demand, and how to innovate products will be a common issue for airlines and tourism practitioners. Do you travel out of the province on May Day? Or do you prefer to travel to small cities and counties? Or do you choose to travel by high-speed rail?