In the past few years, the size of the notebook market has obviously been gradually shrinking, and there has been a certain decline in shipments every year. However, after entering the new 2024, the enthusiasm of the majority of users for changing phones can be said to have been ignited a lot, and the global shipments of laptops have a good growth, showing good market vitality.
According to the latest data report from TechInsights, in the first quarter of 2024, global laptop shipments reached 46.1 million units, a growth rate of 7% compared with the same period last year, which has played a good role in boosting the notebook market.
Judging from the specific data and rankings, Lenovo came to the first place on the list with 10.8 million units shipped and a market share of 23%, a year-on-year increase of 12%. HP ranked second with 9.4 million units shipped and 20% of the market share, followed by Dell, Apple, Acer and other brands, and Apple achieved a year-on-year growth of 29%. Coupled with the high pricing level of its own products, this also shows that the profits brought by Apple's MacBook to the company are very considerable.
If you want to talk about why the PC market has a good sales performance this year, in addition to Microsoft's discontinuation of support for Windows 10, it also includes the hot development trend of AI PCs, which can well drive users to plan to change their phones.