In this increasingly abundant material society, people's pursuit of high-quality life is not only limited to food and clothing, but even the most basic living needs of drinking water have become a kind of luxury consumption.
The so-called "Perrier" under the French company Nestlé has become a symbol of taste and status because of its high price and romantic packaging, which has made many celebrities compete to buy it to show their differences.
Unexpectedly, just when this expensive "clear spring secret liquid" was boasted as "a pure water source from hundreds of meters underground," an unbelievable fact was ruthlessly exposed -- it turned out that the water source of this "Perrier water" was actually found to have a large number of E. coli bacteria exceeding the standard! In other words, to put it more bluntly, it was drinking a dirty water source contaminated with feces.
This news undoubtedly caused an uproar on the Internet. Countless netizens complained and ridiculed, shouting "It seems that he is spending money to drink dung soup", "Poverty is really a blessing, and if you can't afford this kind of 'mineral water', you will be spared". Some people even joked that maybe some celebrities have been drinking this kind of water since they were children, so they have become the noble face they are today.
Even Nestlé was a little embarrassed in the face of such fierce questioning. Although the company has explained that Perrier is only purified using ordinary ultraviolet light and carbon filtration processes, and is not rich in minerals as advertised, the fact that the water source is now exposed to a large amount of fecal contamination is clearly a self-contradictory pretext.
It is not difficult to imagine how strong the loss and anger in the hearts of those consumers who were once deeply attracted by this expensive "romantic water" and regarded it as a symbol of taste!
In fact, this reflects an indisputable fact: under the whirlpool of excessive commoditization and marketing hype, some companies often exaggerate the promotion of products in order to make profits, and even do not hesitate to bundle various ideological factors, in an attempt to raise the value of products, which also indirectly increases the burden on consumers.
For the general public, if they do not know enough about product information, they are likely to be deceived and fall into the "business trap" carefully arranged by the merchants.
Returning to this incident, it is not difficult to find that the reason why "Perrier" can get such a high price is largely due to its distinctive naming and packaging design.
The word "Paris" gives people a romantic and elegant association, not to mention being sold on high-end occasions such as star-rated hotels and Starbucks, which leaves more people with a noble and elegant impression. However, in fact, its production process is not much different from ordinary mineral water, but it is only "glamorous" by relying on the marketing packaging.
Therefore, it is nothing new for businesses to exaggerate the propaganda and "enjoy the taste of life", and then raise the price. However, now that it has been found that the water source is still polluted by feces, the blow to the brand image of "Perrier Water" can be described as a mixed reputation, which can really be described as "a disaster is not a single line".
In the face of such an embarrassing dilemma, as a responsible multinational company, Nestlé should naturally take the initiative to apologize to consumers and take comprehensive and effective rectification measures. For products sold in China, the most basic hygiene standards must also be adhered to.
Because once there is a problem with the bottom line in this regard, it will not only cause a loss of money, but also affect food safety and people's health.
Of course, as consumers, we should also be rational and sober enough, and not be fooled by various commercial publicity and marketing gimmicks. No matter how expensive it is, always use rational thinking to judge the value of the product, and not be blinded by its packaging.
Glamorous appearance is not the whole of quality, rational analysis and scientific attitude are the most reliable talismans when we shop and consume.
By the way, don't be too sarcastic or belittle those celebrities or talents who have been bewitched by "lies". In fact, living in such a highly commoditized society, the truth is often obscured by various rhetoric and packaging, so it is easy to be deceived. Instead of mocking others, it is better to learn some valuable lessons from them and make your consumption concept more rational and pragmatic.
In general, for manufacturers, integrity and product hygiene are the most important fundamentals. If even this "lifeline" is lost, no amount of marketing packaging can be used to shame it. As for consumers, while "doing what they like", they should also maintain the ability to think independently and make rational judgments, and avoid being confused and deceived by the superficial "glamorous".
Only by being aware of the relationship between packaging and substance in the business world can we enjoy the happiness brought by goods while avoiding being harmed by irresponsible companies and living a comfortable and safe life.