On April 28, 2024, Lei Jun fulfilled his promise and went to the Li Auto store to buy the Li Auto L6 car. Lei Jun chose the top version of this model, with a green appearance, and paid in full.
What's more interesting is that Lei Jun used a tablet computer in the ideal store to choose the vehicle configuration he wanted. Then suggest to the ideal clerk that you want to use Xiaomi's tablet to handle business. The employees of the ideal store took out their mobile phones to show Lei Jun and said that their work mobile phones were all Xiaomi mobile phones. Lei Jun looked at it and hurriedly said, thank you, thank you!
Many netizens saw this scene and felt a little puzzled, why did the store staff resolutely refuse to let them pay for the car when they went to sell the car? And they wanted to buy the car in full, but the store still didn't sell it. Why can Lei Jun buy a car in full smoothly? Shouldn't Lei Jun be given a three-month interest-free process?
Many netizens are happy to see such a harmonious scene of Chinese car companies. This is equivalent to Chinese car companies abandoning the previous tradition of "peers are enemies", and can work together to make progress and go to sea together, opening up a new world for China's new energy vehicles to go overseas.
Some netizens said that Lei Jun is a natural marketing master, and any event will become a marketing means wherever Lei Jun is. Just like the previous incident of sending a car to Zhang Songwen, it was a joke on the Internet, and as a result, Lei Jun put him on the hot search for a long time. Now this incident stems from Lei Jun's praise of the ideal L6 during the Beijing Auto Show, and then said that he paid for one after 500,000 yuan. After that, Li Xiang responded that he wanted to send the car for free. Now it seems that Lei Jun did not accept the free delivery of the car, but bought the car in full.
Some netizens said that this is actually very good. Lei Jun buys his own car, what kind of configuration to buy, the initiative is in Lei Jun's own hands, and whether he drives it himself or gives it away in the future, there is no problem. On the contrary, if Lei Jun accepts Li Xiang to send the car, how to deal with the car in the future will become a problem.
By livestreaming his own car purchase, Lei Jun not only fulfilled his promise, but also promoted his tablet by the way. When the ideal clerk took out the Xiaomi mobile phone, it is estimated that Lei Jun was very happy, completely exceeding expectations, which is equivalent to another wave of promotion for Xiaomi mobile phones.
From this point of view, many netizens have to admire Lei Jun's marketing ability.
There are also many netizens who said that Lei Jun suggested the use of Xiaomi tablets to the employees of the ideal car store, in fact, Lei Jun knew that the clerk could not be the master, in fact, he was shouting Li Xiang! After all, Lei Jun will definitely come out to thank him again.