Author: Johnson
来源:PR人(ID:PublicRelationship)和PRREN(ID:PRREN)
(a)
Why does a big Internet celebrity like Mrs. Dong like to post photos with multiple celebrities? Mrs. Dong, a blogger with tens of millions of bloggers, also has a usual video theme, that is, she likes to present photos of various celebrities in her videos.
For example-
Or something like this—
In fact, not only Mrs. Dong, but many big Vs will post photos of themselves and many celebrities on their respective short video platforms, and I believe you have seen a lot of them, so there are not many examples
(b)
We have talked about a point of view before, that is, to judge whether a person has the strength themselves, it is necessary to see whether they have multiple high-quality connections as a two-way link. So you see, Mrs. Dong's many photos with celebrities seem to confirm this.
And this methodology actually comes from Larry PageRank, which can make Google the world's No. 1 search engine methodology, because in the era of search engine competition, each search engine must have a core problem to solve, how to judge the influence of a web page, the stronger the influence, the more should be ranked first, the previous search giants have more or less some defects, and pagerank can maximize the avoidance of these problems, so as to rely on accurate identification of high-quality web pages and ultimately provide the strongest search experience and eventually become the boss of global search engines, the core of Pagerank's methodology is as follows—— 。
Therefore, to judge whether a person is really strong under this method, it is necessary to see whether he has multiple high-quality connections as a two-way link. Mrs. Dong's video feed has a number of high-quality celebrities, and the group photo is not at all the style of a group photo of micro-business and celebrities
So, does it mean that Mrs. Dong herself is also a very powerful figure?
At the heart of the problem is the "two-way link" – the "two-way link" of high-quality connections, and the more frequent and long-lasting this link is, the better. For example, if Mrs. Dong posted a photo with Feng Xiaogang, He Chaoqiong, and Yu Yu on her social media, if Feng Xiaogang, He Chaoqiong, and Yu Yu also posted their photos on their social media, we can say that a two-way link has been formed. So did Feng Xiaogang, He Chaoqiong, and Yu Yu post it? (I don't have a circle of friends with these big guys, I don't know if they sent it.) The readership of [PR people] has always been hidden in the dragon and crouching tiger, and if you have these bigwig circle of friends, you can leave a message in the comment area. If it is posted, it proves that Mrs. Dong has formed a two-way link with these celebrities and is also an influential figure, and vice versa, it is not.
(c)
In addition, three additional points need to be added:
1. I like to socialize upwards and post photos of myself with celebrities and idols to the circle of friends. For example, once we took a photo of Li Xiaoran and a well-known brand endorsement, we took a photo of our team and Li Xiaoran, and posted it on Moments.
C Li Xiaoran, second from the left is Lao Jiang
But this kind of group photo looks like a group photo between "fans" and "idols", first, there is an obvious sense of distance between Lao Jiang and Li Xiaoran, and second, it is impossible for Li Xiaoran to post this group photo with Lao Jiang to her circle of friends
2. If you endorse its strength by taking photos with a number of high-quality contacts, and use this strength as a tool for its business (business) or marriage and love transformation. You need to apply the knowledge of "two-way link". For example, many "scumbags" who deceive women's trust often use this method, but they are basically "one-way links" with high-quality connections, and female friends will be much better if they understand this.
3. Of course, in the process of upward socialization, in fact, it is also necessary to have more one-way links with high-quality contacts, after all, the more one-way links, the better you are, and the more high-quality connections will be with you. For example, when director Feng Xiaogang was just starting out in his career, he also had one-way links with many celebrities—— 。
For example, in the photo of him and Wang Shuo, it is obvious that Wang Shuo was already a famous "big coffee" in the capital at that time, and Feng Xiaogang was still a small character. In the photo, Wang Shuo is more relaxed and has a better temperament, while Feng Xiaogang is more blunt and a little rigid, but it does not prevent Feng Xiaogang from relying on his own excellence, continuous efforts, and continuous "upward socialization", and finally became a generation of famous directors
From this point of view, perhaps Mrs. Dong is "socializing upward", and, judging from the relaxed, natural, and cordial way she took photos with celebrities, they recognized Mrs. Dong at least at the moment of the group photo