After the controversy caused controversy by using Lu Xun's image to promote new products, the new tea drink brand Lele Tea was removed from the shelves.
On April 23, World Book Day, Lele Tea and Yilin Publishing House launched the "Smoke Cavity Oolong" co-branded milk tea to pay tribute to the writer Lu Xun. In addition to the portrait of Lu Xun holding milk tea printed on the body of the cup, "Smoke Cavity Oolong" also launched a booklet, acrylic stand, paper bag, etc. printed with Lu Xun's portrait, and the promotional slogan of the product is "Old Smoke Cavity, New Youth".
Image source: Xiaohongshu netizens posted
However, after the smoke cavity oolong was launched, it caused some controversy, and it was accused that the word "smoke cavity" was disrespectful to Lu Xun. According to media reports, Hu Baotan, author of the Shanghainese novel "Lane Tang", believes that the term "old smoking gun" sometimes has a somewhat derogatory connotation in Shanghai's daily life. Lele Tea uses Lu Xun and his image, which makes people inevitably think of the meaning of "old smoking gun", after all, everyone has a deep impression of his smoking. The "new youth" should learn and inherit the spirit of Lu Xun, not the "smoke cavity" mentioned by Lele Cha.
On April 28, the reporter learned through the official applet of Lele Tea that at present, the "smoke cavity oolong" can still be purchased normally, but the cup used is the ordinary cup of Lele Tea, not the cup printed with Lu Xun's image.
The clerk of a number of Lele Tea stores in Shanghai told reporters that the "smoke cavity oolong" cups and related peripherals of many stores had been sold out the day before (27th), and all stores now no longer sell cups and peripherals printed with the image of Lu Xun.
On April 28, the joint tweet on April 23 of Lelecha's official public account has been deleted, and the promotional copy of other official channels has also disappeared. At the same time, the relevant person in charge of Lele Tea told reporters that Lele Tea has removed the relevant propaganda and peripherals from the shelves. As for whether it will be re-listed, it said, "Pay attention to our follow-up official actions, and it is uncertain now."
The tweet has since been deleted.
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