Beijing, China, April 25, 2024 – Genesis, the world's leading luxury car brand, unveiled the new all-electric G80 and three Magma high-performance concept cars at the Beijing International Automobile Show (Auto 2024) today. The new Genesis G80 EV is available in an exclusive Vision Green color tailored to Chinese consumers, continuing to demonstrate the brand's commitment to the Chinese market. Genesis also officially launched the new Magma high-performance program in China, with the unveiling of the all-electric G80 Magma Concept, the X Gran Berlinetta Concept, and the GV60 Magma Concept, marking the brand's full foray into the high-performance segment. In addition, Genesis continues to expand its product lineup in China, with the launch of its first coupe SUV, the Genesis GV80 Coupe, and the new GV80, providing Chinese consumers with a richer and more diverse product choice.
This year marks the third anniversary of Genesis' entry into the Chinese market. The world premiere of the all-new all-electric G80 and all-electric G80 Magma concept at the 2024 Beijing Auto Show is another testament to the brand's commitment to the Chinese market.
Wells Lee, CEO of Genesis Automotive Sales (Shanghai) Co., Ltd., said, "In the three years since we entered the Chinese market, our original intention of taking root in China and winning the love and trust of consumers has remained unchanged. While we continue to introduce the brand's world-class models to China, we also incorporate the preferences of Chinese consumers into global design considerations to meet their increasingly sophisticated and diversified mobility needs. Looking ahead, Genesis will continue to strive for excellence and unswervingly demonstrate its presence in the dynamic Chinese automotive market. ”
The world premiere of the all-new Genesis all-electric G80
The all-new Genesis G80 electric G80 made its debut at the 2024 Beijing Motor Show. Inspired by the Chinese culture of "blue out of blue", Genesis combined with the brand's unique design aesthetic to give this car a two-tone "Vision Blue" exclusive color.
The new all-electric G80 represents Genesis' cutting-edge approach to electric vehicle design. The brand's signature "Emblem of the Brave" wide grille and "Diamond of the Best" lattice matrix create a solemn and solemn front face, while the headlights with micro-lens array technology are sharp and the front bumper is also refined, fully demonstrating the brand's confident attitude. The new wheelbase has been lengthened by 130 mm for a more elegant look, and the side profile and open wrap-around windows (DLOs) are similar to those of Genesis' flagship G90.
Genesis' signature body line extends to the all-new 19-inch disc wheels, with chrome trim strips running through the front, sides, and tail. The upgraded charging port cover can be opened and closed electronically, truly meeting consumers' expectations for luxury electric vehicles.
In terms of interior, the new all-electric G80 has a longer wheelbase to make the rear space feel more relaxed, and a variety of new functions create a more comfortable riding experience. Once seated, the door locks at the touch of a button. With the support provided by the leg rests and the privacy created by the electric sunshade in the rear window, passengers can indulge in the comfort of the reclining seat. The rear Ergo Motion seats and the Integrated Memory System (IMS) are also new features not available in the previous model. The new rear doors also have quilted accents that make them feel as far as the eye can see. The all-in-one smart cockpit features a 27-inch OLED display and a 17-speaker Bang & Olufsen sound system for a personalised entertainment and business experience. Superior Vehicle Quietness (NVH) technology further enhances driving comfort and delivers the Genesis luxury experience.
The Genesis Magma high-performance concept car was unveiled
The launch of the Genesis Magma Performance Program in China broadens the brand's reach and kicks off the brand's journey into high-performance vehicles. At the show, Genesis unveiled the all-electric G80 Magma Concept, which features the "Extreme Flame Blue" color exclusive to China, and the Genesis X Gran Berlinetta Concept and GV60 Magma Concept, representing the brand's continuous exploration of the boundaries of performance and luxury. Genesis is developing high-performance models based on its existing product matrix and plans to cover the entire production range.
Genesis all-electric G80 Magma Concept
"The launch of Genesis' Magma Performance Program in China represents a new level of driving experience for the brand," said SangYup Lee, Global Head of Design at Genesis. "Today's unveiling of the all-electric G80 Magma Concept is a testament to the brand's design and engineering capabilities, and the exclusive 'Flame Blue' color for China is a testament to our dedication to satisfying the growing tastes and performance of Chinese consumers. ”
The China-exclusive color "Extreme Flame Blue" is one of the highlights of the Genesis G80 Magma Concept. The hottest part of the flame is known to take on a blue-blue color. Inspired by this, Genesis pays homage to the growing Chinese market with this unique "Extreme Flame Blue" color, which represents the never-ending nature of Genesis' Magma program.
Following the success of the GV60 Magma Concept, the Genesis G80 Magma Concept is the second all-electric model in Magma's program. It's a Genesis heritage but sportier than the all-electric G80, and it's a perfect expression of power, performance, and style.
In terms of design, the Genesis all-electric G80 Magma Concept has received a number of design improvements. The redesigned front grille gives the body a more atmospheric appearance. The widened fenders and newly designed rear bumper also make the car even more impressive on the road. At the same time, the body is wider and has a lower center of gravity, the wheel arches can accommodate 21-inch wheels, and the rear wheels are wider. The integrated fog lights on the rear bumper are reminiscent of classic race cars. The linear tailgate shape, the avant-garde rear spoiler, and the ducktail work together to comprehensively improve the model's aerodynamic performance and comprehensive performance. As a key element of the car, the performance of the Genesis all-electric G80 Magma Concept has been enhanced in several ways. The use of advanced suspension, high-performance wheels and large ventilated brake discs at the front and rear all greatly enhance the car's handling. The all-electric G80 Magma Concept features a wider track and a tuned suspension system for better grip and cornering ability. At the same time, the larger brake discs provide enhanced braking performance and give the driver confidence. Considering the weight of the body, the wheels have been lightweighted for better handling, cooling the brakes and reducing unsprung weight.
The interior is also ingenious. The Genesis all-electric G80 Magma Concept is upholstered in Alcantara suede, with lattice stitching on the seats and blue cross-stitching on the carbon fiber trim.
Genesis GV60 Magma Concept
Unveiled at the Genesis Mansion in New York in March, the Genesis GV60 Magma Concept is a design and performance upgrade based on Genesis' first all-electric platform model, the GV60. The concept car has comprehensively upgraded the battery and motor configuration, which is the prelude to the brand's exploration of "human-vehicle integration". The Genesis GV60 Magma Concept combines aesthetic appeal with chassis mechanical, aerodynamic and thermodynamic considerations in terms of exterior design. In order to enhance stability during intense driving, the body is wide and low-lying with a dynamic shape and a low center of gravity.
The Genesis GV60 Magma Concept extends its unique exterior design to the interior, making it both a place of luxury and a sense of agility. The body-coloured bucket seats are upholstered in NAPPA leather and suede with double rhombic stitching and are finished in Magma's signature Lava Orange and Titanium Grey colourways.
捷尼赛思X Gran Berlinetta概念车
Last December, the Genesis X Gran Berlinetta Concept made its debut at the Gran Turismo World Series Grand Final in Barcelona, Spain. Starting with a design vision, the concept car showcases Genesis' passion and desire for the Vision Grand Turismo series. The design language of the Genesis X Gran Berlinetta Concept is pure yet powerful, with a streamlined body that revolves around a circular shape. The concept car perfectly embodies Genesis' signature reverse wedge-shaped streamlined design, combining the proportions of the rear of the cabin with the concept of expansive elegance, continuing Genesis's consistent expression in vehicle design. The overall design maximizes the ratio of the instrument panel to the front axle, while moving the driver's seat and powertrain back to achieve a sophisticated mid-engine layout.
The Genesis GV80 Coupe was officially launched at the same time as the new Genesis GV80
The launch of the Genesis GV80 Coupe marks the brand's first foray into the luxury coupe-SUV segment, bringing outstanding design and performance to consumers. The model vividly interprets the perfect balance between the sporty attributes and versatility of the coupe SUV, creating a new personalized luxury experience for young Chinese consumers.
The Genesis GV80 coupe perfectly embodies the brand's design concept of "dynamic elegance" with its double-layered emblem of bravery, wide grille and expansive body streamlining. The integrated roof rack and slender roofline create a vibrant glimpse of the car's side. The GV80 coupe is equipped with a 2.5-liter turbocharged engine as standard, which provides surging power at the entry level, and customizes the brake pedal response through a flexible braking function to further enhance the extraordinary driving experience. The new Genesis GV80 features a comprehensive upgrade to the interior and exterior design, enhancing the driving comfort in every detail, and exuding a new level of luxury. The newly designed double-line Brave Emblem wide grille gives the front face a more modern aesthetic, while the upgraded centre console and instrument cluster underscore the brand's commitment to combining cutting-edge technology with design excellence. The newly designed Genesis GV80 also features a number of improvements in terms of user experience. The fingerprint recognition system can realize the vehicle activation without the need for a smart key through the fingerprint recognition module. The newly upgraded Genesis Active Safety Control driver assistance system is equipped with a host of advanced driver assistance features to provide a safer and more comfortable driving experience.
The Genesis GV80 Coupe Deluxe and Ultimate are priced from RMB529,800 and RMB698,800, respectively, while the new Genesis GV80 Luxury and Ultimate are priced from RMB529,800 and RMB668,800, respectively.