Zhou Hongyi is also an Internet celebrity, the kind that brings its own traffic. He learned a lot of truths from Lei Jun, as he said, if you want to become a marketing master and sell products quickly, you have to be an Internet celebrity.
Now the bosses of new energy vehicles are learning from Lei Jun to be an Internet celebrity, and Lei Jun's marketing is invincible, which is recognized by all entrepreneurs. Zhou Hongyi also rubbed a wave of new energy vehicle popularity, and he also auctioned the Maybach he had ridden for seven or eight years. And it's also live broadcast on the whole network.
The starting price of his car is 600 yuan, the auction scene is very hot, there are many people participating in the auction, so many that the auctioneer has no time to quote, when everyone hears the quotation, the price has risen to 300,000.
From 300,000 to 320,000, 350,000, 380,000, 400,000.
Of course, this is a price of less than 1 million yuan, and everyone actively participates, after all, you will not suffer a loss if you buy it.
In the gear below 1 million, they only shouted 700,000, and then it soared.
From 700,000 to 3.6 million, as soon as this price came out, everyone was shocked, you must know that this new car is only more than 2 million, not to mention that it has been driving for seven or eight years.
This is a used car, and the price of a used car is much more expensive than that of a second-hand car.
What is this operation?
However, what people didn't expect was that more exciting was yet to come.
After 3.6 million, it's 8 million, and after 8 million, it's 8.5 million.
When it reached 8.5 million, everyone began to applaud, thinking that the final transaction price was these, and the person who called out 8.5 million said in a live broadcast afterwards that he could get up to 9 million.
If it's 9.1 million, it's fine, but if it's 9.9 million, it's almost 10 million smaller.
He didn't think it was worth it, up to 9.1 million.
Originally, he also felt that this car belonged to him, but if he couldn't add more, could there be anything more fierce than himself?
There really is, and he directly shouted out the price that broke through his bottom line.
After him, there was an offer of 9.9 million in red clothes, which means that this price was directly capped. This means that the car is his. He said that he recognized Zhou Hongyi more than that, so he decisively took pictures of the car. He also knows that Zhou Hongyi is an Internet celebrity entrepreneur with a lot of traffic.
He photographed this car to rub the stream. I spent 9.9 million to rub the stream, and I also got a car, which feels like it's worth it.
Zhou Hongyi was stunned, when he heard the 9.9 million offer, he didn't know how many times the transaction would be knocked, and his eyes were full of incredulity. He said that his previous estimate was 2 million to 3 million at most.
After all, such a new car is more than 2 million, I didn't expect everyone's enthusiasm to be so high.
There will be people who will come out to 8 million, 9.9 million. It was beyond his expectations, and it was beyond everyone's expectations.
In fact, Zhou Hongyi's Maybach, the price of the new car is 2.88 million, and now in the second-hand car market, it is between 560,000 and 1.25 million, even if Zhou Hongyi's car has been driven for seven or eight years, the car is worth 1 million, and the price is 9 million, it is definitely a sky-high price.
The car was originally depreciated, but when it came to him, it increased in value many times.
It's incredible.
Of course, the money from the auction car did not fall into Zhou Hongyi's pocket, but was donated to the Wang Xuan Foundation in the honor of Zhou Hongyi and the car buyer.
For the car to be able to sell at such a high price, netizens also said that they couldn't understand it. However, some netizens' comments are very reliable, "The car is not worth much, your connections are worth it." ”
It is equivalent to the person who bought the car, and directly took Zhou Hongyi, this is the network, expanding his circle.
And two people will also eat three meals together, which is an intangible value. As we know some time ago, it was still popular to eat with Warren Buffett, and the price was really much higher than this.
So for those who spent 9.9 million to buy a car, it was also earned.
They all rejoiced when they asked for what they needed, and they did a good deed by the way.
Zhou Hongyi has always said that Lei Jun's marketing is very successful, but in fact, his marketing is not much worse than Lei Jun. Among the businessmen of their generation, he is comparable to Lei Jun.
Entrepreneurs such as Jack Ma, Liu Qiangdong, and Shenzhen Teng rarely show up. Just like at the auto show, Zhou Hongyi and Lei Jun, no matter where they go, they are crowded, this is their own traffic.
What do you think of Zhou Hongyi's auction?