Involution is one of the truest portrayals of the current car market
In the face of fierce market competition
What to take "rolls"
It has become a compulsory course before every new car goes on the market
As an earlier joint venture car company in China
GAC Toyota also took the lead in proposing consumption equality and experience equality
Better configuration, advanced technology
How to make consumers visible, affordable, and usable
It has become GAC Toyota's long-termism
Under Toyota's business philosophy of "focusing on commodities and regions", GAC Toyota has also begun to actively explore the new development path of the current joint venture brand "in China, for China", and it is in this series of thinking changes that the 2024 Sena shouts the slogan of "the best Sena in the world, in China". What's more, the price range of the 2024 Sena is 284,800-395,800 yuan, which is 25,000 yuan cheaper than the old model.
Born for Chinese users, Sena is serious
Firmly grasping the user concept of downward experience and allowing all users to enjoy a better travel experience is the key factor for GAC Toyota's products to sell well in the Chinese market for 20 years, which is also the most concerning, direct and realistic interest issue for ordinary consumers. It can bring users a sense of satisfaction beyond expectations, continue to provide users with the most valuable products at the moment, and bring users the experience of using benchmark products, which has also been inherited and carried forward on the 2024 Saina.
For consumers of MPV products, the most important selling point of the product is the functionality and comfort of the second-row seats, after all, this is one of the cores to evaluate whether an MPV is good or not.
On the 2024 Saina, starting from the mid-spec model, it is equipped with the same second-row seats of the Alpha, with electric adjustment, leg rests, heating, ventilation, zero-gravity lying position and other functions. In particular, it is worth mentioning that Bavaria's high-grade leather seats also provide 16 massage points, which is the first echelon level of domestic zero-gravity seats. You must know that there are 10 massage points for ideal L-series products, and 8 massage points for Buick GL8 Luzun.
In the joint venture brand, the intelligence of the car machine can be said to be the place that consumers complain about the most, and it is precisely this configuration that consumers are more and more concerned about. The 2024 Saina is equipped with the 8155 chip and the intelligent voice interaction system jointly developed with Huawei, which has qualitatively improved the running speed, fluency and later iteration ability of the entire car machine system, and also made the voice interaction of the 2024 Saina realize the ability of "visible and speakable", changing the impression of the joint venture brand on the board of the car machine system.
In addition, such as air conditioning with PM2.5 filtration and air purification functions, rear panoramic sunroof with electric sunshades, 11.6-inch rear "large color TV", one and two rows of soundproof laminated glass, etc., are all functions and configurations tailored for Chinese consumers in the 2024 Saina, it is no exaggeration to say that in terms of home atmosphere, the 2024 Saina has once again achieved a value benchmark.
Good opening is also the core value of a family MPV
Family users choose an MPV product, the most tangled place is that most MPV models, driving has a very strong "driver feeling", on the one hand, because the research and development focus is on meeting business needs, so that the driving experience of the vehicle and the sedan are obviously different; on the other hand, it is the design of strong business attributes, so that the driver feels very like a full-time driver.
Obviously, the 2024 Sena, which focuses on home users, once again solves the pain points of users.
The 2024 Saina is one of the few MPV models in the domestic MPV market that does not have the feeling of driving a large car, with a length, width and height of 5165mm, 1995mm, and 1765mm respectively.
This has to mention Toyota's TNGA architecture, which gives the 2024 Sena a lower center of gravity, stronger body rigidity, coupled with a flexible suspension, so that the feeling of the Sena is not much different from the Camry, and the 5.7-meter turning radius makes the 2024 Sena more flexible and more friendly to female drivers.
Equipped with 2.5L intelligent electric hybrid dual engine system, it brings a strong "inductance" in driving, whether it is starting to accelerate, or overtaking in the middle of the car, it has also reached the level of the 2.0T engine equipped with the same level of models, and what is surprising is that the fuel consumption of the four-wheel drive model is only 6.13L/100km, and the energy consumption level is even lower than that of many A-class cars.
More importantly, the addition of the E-Four system gives the 2024 Sena the ability to have four-wheel drive, and also gives the 2024 Sena the ability to benchmark against a number of new energy MPVs. The front and rear motors of the E-Four system can automatically adjust the torque distribution according to road conditions, which not only improves the driving stability of the vehicle, but also improves the vehicle's ability to get out of trouble and safety, which is very practical for an MPV that carries the whole family.
Reliability and stability are the foundation of the quality of large factories
For family consumers, easy to use, easy to drive is only the basic requirements of everyone for a car, the car in life is not limited to the means of transportation, but also to expand the radius of the family's life partners, this "partner" must be reliable, to be trustworthy, which is also an important reason why consumers pay more and more attention to product quality.
GAC Toyota is recognized as a quality benchmark in the industry, and in Toyota's global quality inspection, GAC Toyota's production line has been evaluated as "zero defect rate" for many years, and the quality control level has reached the world-class level. What's more, GAC Toyota has not only achieved a "zero defect rate" in its own production line, but also extended strict quality standards to suppliers, with no more than 0.36 unqualified products out of 1 million parts.
"High standards, strict requirements" has long been extended from the field of production and manufacturing to the concept of the whole life cycle of products.
When the new car is bought, the performance is very good in all aspects, but after three or five years of use, many products have decreased quietness, power attenuation, and small problems have begun to appear frequently, these problems are related to the value retention rate of second-hand cars, and paying attention to the comprehensive performance attenuation during the product life cycle has also become an important selling point of GAC Toyota's products. According to the data, the three-year value retention rate of Sena has reached 78%, and the value retention rate has even become another major advantage of GAC Toyota's products.
In addition, GAC Toyota's sales, service and after-sales service are ranked first among joint venture brands (tied), and this is the ninth consecutive year that GAC Toyota has won the "double crown" in this evaluation.
Consumers are paying more and more attention to safety, and GAC Toyota has always been proud of it. Since the introduction of the TNGA architecture, Leiling, Camry, Fenglander, Veranda, Highlander, Saina, etc., all products have won top results in the crash test of the China Insurance Research Institute.
Even in some safety details, GAC Toyota also interprets that "safety is the greatest luxury", for example, the 2024 Saina is 61cm from the rear window in the third row, which is also the first in the industry, which can effectively reduce the potential damage to the head in a rear-end collision.
Under the impact of electrification and intelligence in recent years, many joint venture car companies have fallen into a downturn, but GAC Toyota Sena is firmly in the top few MPV sales lists. Providing consumers with a more advanced, more productive, and more prominent sense of value to meet the needs of consumers to upgrade has become the key to whether a car can sell well, and it is obvious that the 2024 Sena has not only done it, but also made GAC Toyota's localization more open and thorough.
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