The 5th Baoshan District "55 Shopping Festival" will be launched tonight, with the theme of "Colorful Cruise Port Tesco North Shanghai", to enhance traditional consumption, develop service consumption, cultivate new consumption, advocate green consumption, and create an important engine for continuous expansion of domestic demand and stable growth under the diversified linkage of business, culture, sports and tourism.
The cruise, which has recently been ranked in the "C position" of social media traffic, will interact with the coast and extend more creative consumption scenarios. From the first port concert of "Leyou Baoshan", which will be unveiled on the blue coastline, to the "First Cup of Coffee in Shanghai", the creative theme activities will combine cruise ships with hot concerts, coffee and other elements to stimulate more consumption sparks.
To enhance the consumption level and influence of business districts, it is inseparable from characteristic scenes and emerging consumption formats. During this year's "55 Shopping Festival", Baoshan District will fully explore the characteristic consumption scenarios by combining hot spots such as youth consumption, parent-child family consumption, silver consumption, brand consumption, and night consumption. Taking silver consumption as an example, IKEA will launch the "Good Home for the Elderly" home renovation activity to meet more needs for elderly renovation.
Combined with its own resource endowment and adapting measures to local conditions, Baoshan District has seized new scenes and new formats such as waterfront concerts, camping and barbecue, cooking tea around the hearth, and fishing in the suburbs, and has taken the festival economy as a breakthrough to tap new consumption increments and inject new momentum for development.
This week, the super international giant ship "Ocean Spectrum" loaded with more than 4,000 international tourists docked at Shanghai Wusongkou International Cruise Port. It not only set a new record for the highest number of international tourists entering China by single boat since the opening of the port, but also became the largest inbound tour group arriving in Shanghai before the arrival of the "May Day" holiday. Looking at the whole year, the port plans to receive more than 1.4 million inbound and outbound passengers.
In the face of millions of passengers, how to turn cruise traffic into consumption increment? The first "Leyou Baoshan" port concert is expected to become a "window". The Baoshan District Bureau of Culture and Tourism has carefully selected areas with a wide field of vision, such as the Shell Square of Wusongpao Taiwan Wetland Park, the Long Beach Concert Hall and along the riverside belt, and invited famous artists such as "Sound of Power" and Luo Wei, as well as well-known bands such as the Symphony Orchestra of the Shanghai Conservatory of Music and the Shanghai Philharmonic Orchestra.
In the view of the relevant person in charge, compared with the concert, the concert displays more diverse music, a large number of participants, a long duration, and a wealth of derivative activities, which can become a new fulcrum for leveraging local cultural tourism consumption. In terms of time selection, the first "Leyou Baoshan" port concert will be combined with 5.18 International Museum Day, 5.19 China Tourism Day, National Day Golden Week and other time nodes to better introduce passenger flow, promote consumption, drive all-factor cultural tourism consumption with concerts, start the popularity of Baoshan's cruise industry, and create a cultural tourism consumption destination.
Taking the opportunity of the international giant ship berthing at the port, during the May Day period, Baoshan District will also hold the "Postal Point Bazaar - Resort Life Festival", through the display of cruise ship model groups, organize resident singing, art performances, cultural and creative handicrafts, etc., to increase the time of staying guests. At the same time, a more fireworks food festival will be introduced, night-themed activities will be enriched, and a business card of the resort's night economy will be created.
New Scenes: Featured Scenes Tap the Potential of "Atmospheric Economy"
The desire to consume often needs to be stimulated by a specific scene and atmosphere. In recent years, from camping and hiking to making tea around the hearth, many consumer formats that emphasize a sense of atmosphere have exploded out of the circle, and the sales of camping equipment and tea-making tools have become popular. For Baoshan District, how to combine its own resource endowment to create characteristic scenes and tap the potential of "atmosphere economy" is also an important force point.
Zhongcheng Zhigu Creative Industry Park, the starting place of the 5th "55 Shopping Festival" in Baoshan District. As the main venue of the 4th Design Spring Contemporary Design Exhibition, it will focus on the development of design aesthetics and home furnishing and trendy car culture, and will link up with China's first private industrial design museum - Yang Mingjie Design Museum to carry out an international designer works exchange exhibition. From design home brand markets, tuning clubs to retro clubs, it will create a comfortable atmosphere of slow life.
As a business district at the "doorstep" of citizens, Baoyang Baolong Plaza also chooses to break away from traditional discount promotions. During the May Day holiday, it built the Pinglefang Ancient Style Market, which not only imitated the exquisite furnishings of the Pinglefang in the Song Dynasty, but also reflected the traditional sports and intangible cultural heritage culture through rich and diverse activities such as the "Keju Competition" and "Hammer Pill Interpretation", and will synchronize the sports and the ancient style community to reproduce the rich and charming Tokyo City of the Song Dynasty.
Through the leverage of the policy side, the hot camping economy is expected to reach a new level. The Baoshan Youth League District Committee plans to cooperate with Yisen Camping Park to jointly launch preferential discounts for tent use, tea brewing around the hearth, barbecue packages and other projects during the camping season, so as to encourage more young people to join friends.
In addition, Baoshan District, which has a deep accumulation of intangible cultural heritage and a solid foundation for sports consumption, will also launch more personalized activities based on its own characteristics. For example, the series of activities of the 17th Luodian Dragon Boat Cultural Festival will carry out dragon boat display and performance, and show the charm of intangible cultural heritage culture through intangible cultural heritage markets and other activities, creating new consumption scenes. As an independent brand event of Shanghai International Cruise Tourism Resort, Shanghai Wusongkou International Regatta was successfully selected as the first batch of events of the "Shanghai Brand Event Incubation Plan", which will be held in the near future, which will strongly boost the event economy.
New Supply: Green Consumption Drives "Idle Economy"
At present, this kind of "idle economy" is quite popular among young people, and the old things that should be discarded are also being reborn.
Baoshan District, which is building a model area for green and low-carbon transformation, will take this "Five-Year Shopping Festival" as an opportunity to further promote this new trend of green consumption and let the concept of green and low-carbon infiltrate every bit of life.
Taking a number of e-commerce platform companies such as Aihuishou and Feiyu as examples, they will play a role in amplifying the traffic and influence of the platform economy and advocate a green consumption model. For example, Aihuishou cooperated with well-known brand enterprises to launch environmental protection recycling activities such as "old clothes return to life" and "old household appliances are exchanged for new ones", and Feiyu launched a green life festival to spread green fashion.
With the 15-minute life circle as a breakthrough, the Baoshan District Commission of Commerce, together with some vegetable markets in the district, organized a series of activities such as "Carry a Bag, Plastic Reduction Action", "Love Food and Save Grain" and "Disc Action" to strengthen the publicity and implementation of plastic pollution control and garbage classification in the vegetable market, further guide and encourage consumers to consume rationally, moderately and civilly, and jointly practice a thrifty, green and healthy lifestyle.