April 26 is International Intellectual Property Day. Intellectual property rights are an important strategic resource and core competitiveness for the high-quality development of enterprises, providing inexhaustible power and important guarantee for the development of new quality productivity.
In recent years, the state has accelerated the construction of an intellectual property power, encouraged enterprises to enhance their innovation capabilities, and escorted the innovation and development of enterprises. As a world-renowned brand, Sany has played a combination of intellectual property rights to build a "moat" for innovation and development.
01
Improve the systematization of intellectual property rights
Guided by the three strategies of "globalization, digital intelligence, and low-carbonization", Sany Group has continuously accelerated and improved the construction of the intellectual property system, and gradually realized the online and visual management of patents and trademarks, the intelligent management of digital intellectual property rights, and the full-chain management of trade secrets.
At the same time, Sany attaches great importance to the cultivation of intellectual property talents, and has established a professional talent pool centered on the group's functional headquarters and gradually radiating to the major business divisions, realizing high-quality and efficient collaboration between R&D, legal affairs and information departments.
02
Deepen the layout of intellectual property rights at home and abroad
In terms of patent layout, in 2023, Sany will add nearly 4,000 new patents, the proportion of invention patent applications will increase by 18.6% year-on-year, high-tech projects and invention patent applications will reach a historical peak, and the cumulative number of patents applied and authorized patents will rank in the leading position in the domestic industry, and it has won the China Patent Gold Award for four times.
In terms of trademark layout, Sany Group has more than 700 domestic registered trademarks, forming a complete defensive trademark system, among which the core trademarks have been recognized as well-known trademarks for many times.
With the rapid development of globalization, Sany Group has continuously strengthened its overseas layout of intellectual property, and has carried out trademark layout in nearly 170 countries so far, and the overseas patent layout has increased exponentially, reaching a record high.
03
Strengthen the protection of intellectual property rights
In order to strengthen the protection of intellectual property rights, Sany attaches great importance to the protection of intellectual property rights and actively promotes the handling of intellectual property rights protection cases.
Trademark: In the trademark infringement case of Sany suing "Shanyi" loader, the court found the infringement and awarded compensation of 7 million yuan, which effectively protected the legitimate rights and interests of our trademark, and the case was rated as a typical case by the provincial court.
Trademark: In the case of trademark infringement of "Sany Petroleum" lubricating oil, the court found the infringement and awarded 3 million yuan, making an important breakthrough in the protection of the rights of accessories.
▲Infringing products
▲Infringing products
Patents: In the case of Sany suing Jiuhe Heavy Industry for patent infringement of pump truck series, the court found that the infringement was infringed and awarded 8.6 million yuan, successfully safeguarding our patent.
In addition, the Sany Intellectual Property Rights Protection Team has organized many special actions to protect rights, and has quickly and efficiently handled various cases of counterfeit Sany intellectual property rights.
▲ Invasion store side
▲ Invasion store side
At the same time, Sany Group has established a sound rights protection system in terms of trade secret protection and computer software protection.
04
Organize and deeply participate in high-level IP exchanges
At the seminar on intellectual property protection in the advanced manufacturing industry, Sany Group, together with the Hunan Provincial Intellectual Property Office, Changsha Intellectual Property Office, and the Construction Machinery Industry Association, discussed the future blueprint for the development of intellectual property rights in the construction machinery industry.
With the deepening of the global layout, Sany Group has deeply participated in the series of activities of "Go to Sea, Free Trade" sponsored by the Hunan Provincial Department of Commerce, and assisted in planning a series of special activities for the protection of intellectual property rights going overseas.
In 2024, Sany Group will, as always, increase investment, continue to improve the construction of the intellectual property system and brand building, and make continuous efforts to build a world-class brand and high-quality development.