On April 27, the second phase of the 135th Canton Fair came to an end, and the third phase will be launched on May 1. Since the opening of this Canton Fair, the scene has been full of passengers and popular. As of the 27th, a total of 191928 overseas buyers from 214 countries and regions attended the meeting, an increase of 22.1% over the same period of the previous session.
There were 9,820 offline exhibitors in the second phase, and more than 1,400 high-quality enterprises with the titles of national high-tech enterprises, individual champions in the manufacturing industry, and specialized and special new "little giants", an increase of 300 over the previous session.
Green materials have become a rigid demand, the national tide is becoming more and more popular, and original designs are more valued...... As "China's No. 1 Exhibition", the changes in customer orders and market demand at the Canton Fair also reflect the changes in global consumption trends.
The demand of the market is the potential business opportunity. At this year's Canton Fair, enterprises generally pay more attention to the transformation and upgrading of traditional industries with new technologies, and pay more attention to improving the "new content" and "green content" of daily consumer products. Exhibitors are also speeding up the innovation, catering to market demand, striving for a "more piece of the pie" in the global market, and constantly improving the competitiveness of enterprises.
The "national tide fever" brings new business opportunities
In the second phase of the 135th Canton Fair daily ceramics exhibition area, in the 16 booths of Stargao, all kinds of porcelain are dazzling. There are Chinese porcelain products such as the official porcelain "Spring Manyuan" in the Golden Hall of the Great Hall of the People, as well as the newly launched English afternoon tea Alice series and other products, many of which are debuting.
"Many of our products are inspired by the breadth and depth of Chinese culture. Zhan Peiming, founder of Stargao Porcelain Art Development (Shenzhen) Co., Ltd., said, for example, the "Spring Garden" Chinese porcelain uses imperial yellow as the main color, highlighting the profound heritage of China's ceremonial state, and this series of porcelain works also draws on the Han and Tang Dynasty decorative arts in the entwined branch lotus pattern, full of vitality.
At the same time, Starco's production technology is also constantly innovating, which is favored by consumers everywhere. Zhan Peiming said that at present, Starco has a professional design team at home and abroad, from "Chaocai" intangible cultural heritage to "deep porcelain", from "Made in China" to "Created in China", Stargao porcelain is exported to more than 100 countries and regions around the world.
"Many of our designs combine national trends, such as some elements of flowers, birds, fish and insects, this year is the Year of the Dragon, and dragon-related styling designs are also more popular. Xu Yajie, sales manager of Guangdong Sitong Group Co., Ltd., obviously felt that there were more people coming to the Canton Fair this year.
In addition, she feels that this year's customers are more determined to place orders. "In the past, there may have been some tourist-type customers, but this year, many customers have come to visit after the purchase intention is still relatively strong, which also shows that the trend of market recovery is more obvious. ”
"According to the characteristics of customers at the Canton Fair, we will put the products of porcelain kiln glaze in the outermost part of the exhibition area to show the process of our kiln change. Jiangsu Gaochun Ceramics Co., Ltd. (hereinafter referred to as "Gaochun Ceramics") on-site sales staff said. At its booth, the exquisite ceramic tableware incorporated a large number of traditional elements such as Chinese flowers and birds, ink painting, etc., attracting many foreign merchants.
Taking into account the consumption needs of young people, Gaochun Ceramics also specially designed cute ornaments made of bone china. "For example, this black, gold and pink cup has a very bold color collision and a sense of design, but if you look carefully at the lid and handle, it is actually traditional Chinese bamboo, and this product is also very popular. ”
Green consumption has become the mainstream
"Trash cans with induction lids, hand sanitizers, disinfection lamps with ozone sterilization and odor removal functions, and dish racks are all popular products these days. Chen Youzhang, general manager of Guangzhou Jiaxinju Trading Co., Ltd., said that there are many guests who have come to the booth to negotiate business and have cooperation intentions in the past few days. "We received almost 500 batches of customers at our booth alone, and everyone was busy every day. ”
"We are also aware that many of our customers are concerned about the need for green environmental protection, and they will require their products to use greener materials and have relevant environmental certifications. Chen Youzhang said.
In Area B of the Canton Fair Complex, the artificial turf of Guangzhou Osim Artificial Grass Co., Ltd. looks "green", and from time to time foreign merchants stop to feel the quality of artificial grass by touching the products.
"Our flagship product is the new ECO series of eco-friendly turf, which uses the world's patented terahertz technology, which can be 100% recyclable and fully comply with green environmental protection requirements. Wang Yong, business manager of Guangzhou Osheng Artificial Grass Co., Ltd., introduced.
"Natural turf requires more maintenance costs, and the combination of artificial turf and natural turf can not only reinforce natural turf, but also save water in the maintenance process. Fu Jingjing, the company's marketing director, has been busy these days, and she has received many merchants from South America, Europe and Southeast Asia, "both old friends and many new customers." ”
"Customers are demanding more and more green environmental protection, and they often ask what materials are used to make them as soon as they arrive. The relevant person in charge of Guangdong Jinyi Tao Ceramics Group Co., Ltd. also deeply agrees with this.
This year, the company's "original stone" related products have also been widely welcomed. "Our product has realized the closed loop of 'resources-products-waste-renewable resources' from the production of this product, which can absorb construction residue, mine tailings and construction sand and gravel processing waste, and realize 100% resource recycling. The person in charge said that this product has the characteristics of light weight, stronger plasticity, corrosion resistance, etc., which can widely replace stone, cultural stone, etc., and the decorative effect is more unique, suitable for indoor and outdoor decoration, building exterior walls, space partitions and other scenes.
Conform to the market trend to do research and development
"Since the beginning of this year, there has been an endless stream of overseas customers who have come to visit the factory, and there are even more during the Canton Fair. Yang Minyi, key account manager of Guangdong Huayi Sanitary Ware Industry Co., Ltd. (hereinafter referred to as "Huayi Sanitary Ware"), is very busy. During this year's Canton Fair, the number of visitors to the company's booth was 30% higher than that of the previous one, and the intended orders exceeded 4 million US dollars.
Yang Minyi introduced that at this Canton Fair, Huayi Sanitary Ware exhibited the Tube basin faucet that won the 2024 German IF Product Design Award, which was also the first time that the product was exhibited to the outside world. "For consumers who are more sensitive to noise, we have designed a noise reduction function to create a comfortable sleeping environment with low noise. ”
"The 'post-95' and 'post-00' generations all like intelligent and high-value products. We are also constantly innovating according to market trends. Yang Minyi, for example, in recent years, the minimalist space style has gradually become popular among young consumer groups, and Huayi Sanitary Ware has continued to dig into the field of concealed showers.
"Today's young consumers are increasingly seeking personalization, and in response, we have launched a one-stop full bathroom customization. Yang Minyi said that relying on the advantages of Jiangmen's bathroom hardware manufacturing industry chain, the company's products cover intelligent products, ceramic sanitary ware, bathroom cabinets, shower rooms, faucets and bathroom hardware pendants, etc., which can better provide users with overall bathroom solutions.
The "camping capsule" at the booth of Guangdong Weisu Cultural Tourism Development Co., Ltd. has attracted the attention of many overseas buyers. After visiting the booth, they immediately drove to the company's factory in Nanhai, Foshan.
"It is expected that there will be an explosion of orders in the second half of the year. Sun Xiaofeng, president and co-founder of Weisu, introduced that mountain micro-vacations and vacations around cities are loved by young consumers in Europe and the United States. At this Canton Fair, he was pleasantly surprised to find that "new friends" from the Middle East, Central Asia, South America and other places also expressed their intentions.
"We will also carry out research and development based on the existing product system, optimize it once every six months, and release a new version every year. Sun Xiaofeng introduced that this year has launched a new product V9, this product is based on the needs of overseas customers who prefer to use the space capsule homestay as a short-term rental house, increasing the kitchen and other space.
In the building materials exhibition area of the Canton Fair, the new products brought by Foshan Xunya Building Materials Co., Ltd. are favored by foreign businessmen. "In this Canton Fair, we brought ceramic tile products using 'replica glaze' innovative materials and process technology, while catering to customer needs, we pursued differentiated development and created brand advantages. Luo Guangzao, chairman of the company, said.
As an "old friend" of the Canton Fair, Xunya Building Materials is currently mainly engaged in all kinds of ceramic tile products such as full glaze, polished tiles, and antique tiles. "Our exports in 2023 have increased by 25% compared to 2022, and our continuous innovative products have been recognized by our customers. Luo Guangzao said.
With a large number of global merchants, the Canton Fair has also become the best platform for Guangdong enterprises to seize the global market.
"Participating in the Canton Fair helps us better grasp the development trend of the industry, and then continue to make breakthroughs in product innovation. Zhan Peiming said that with the continuous expansion of the "circle of friends", many overseas customers proposed to set up Starco stores in the local area, which will undoubtedly help the company's products to further enter the local market, and realize the gorgeous turn from "Made in China" to "Chinese brand" to go overseas.
"In the field of capsule homestay products, Chinese companies occupy the absolute core right to speak. Sun Xiaofeng also expressed his confidence in seizing the global market, "As long as you do R&D seriously and your R&D capabilities are recognized by the market, you can get the right to speak in the global market." ”
Southern + reporter Bin Hongxia Xu Ningning Chang Dao Li Source: Southern +