Preface
When it comes to who is the strongest in the world's drone industry, I believe that whether you have friends who know about the field of drones or not, you will know the local brand of the mainland: DJI.
On April 26, 2024, according to sources, the United States is drafting a decree to make DJI disappear from the United States.
The outflow of this news has caused huge controversy on the Internet, why is the United States blocking DJI this time?
The U.S. plans to ban DJI drones
When it comes to the drone industry, we can't avoid the mountain of DJI.
Since DJI was founded in 2006, DJI products have been sold all over the world, and consumers in more than 100 countries love DJI products.
In addition, through years of accumulated R&D experience and technology, DJI's products have been involved in many fields, and it is a leader in the drone industry in the true sense.
According to statistics from the second half of 2023, DJI has now "monopolized" more than 85% of the global market, with profits alone reaching a staggering $6 billion.
Even in the United States, which is known for its technology, DJI has gained a large number of loyal users with its excellent products, and DJI's market share in the United States has been roughly estimated to be nearly 80%, and this data is still rising.
Under the unanimous praise of American consumers and the bitter voices of American drone companies, the US government finally couldn't sit still, and still took out its own treasure bag as if it was idle and had nothing to do.
And this treasure bag Chinese netizens are quite familiar, and when they open it, there is a note inside, which reads in black and white: DJI drones are not allowed to be sold in the United States.
Although the ordinance has already been passed by the U.S. Congress, and the final form is not yet known, it has attracted a lot of criticism.
DJI users in the United States said, you have disabled such a good drone, why don't you let me use it if you don't use it!
Chinese netizens are even more direct: Your products can't compete in the market, so they start playing tricks!
The United States often calls itself a technological power, so why would it block DJI?
How powerful are DJI drones
The most important thing about DJI's ability to win unanimous praise abroad is that it has adopted a common advantage of most companies in mainland China: high cost performance.
Don't underestimate the word cost performance, in the mainstream cognition of domestic consumers, buying high configuration at a low price is a good product and a good enterprise, and cost performance has become a more fancy thing in the eyes of consumers.
Don't look too highly at foreigners, after all, they also spend real money to buy things, and these real money and silver are also exchanged for their hard work, so cost-effective products foreigners are still very interested.
Secondly, DJI is also an independent drone R&D and manufacturing enterprise in the mainland, and all parts are produced in China.
In other words, DJI's products are all made in China, which may cause many friends who don't know each other: such an advanced and reliable product is purely domestic!
The best products that we had been pursuing, a large number of crazy purchases from abroad, but the best products that were useless were actually produced and developed by ourselves.
And the people of Lao Mei are also people, and they will definitely worship advanced imports like DJI, and the behavior of crazy robbery is also predictable.
And in the face of international parts restrictions in the past two years, DJI is not afraid at all, after all, the parts are produced in their own country, and they will continue to sell without panic.
With its excellent product strength and industrial chain advantages, DJI has no shortage of markets, and it is believed that the US ban will not affect DJI too much, and may even allow DJI to make a name for itself internationally and occupy more market share.
We all know that Lao Mei generally never does meaningless things, so what kind of secret is hidden behind DJI's restrictions this time?
U.S. sanctions
On April 7, 2024, the Chinese company Hytera was notified by a U.S. court that Hytera cannot sell products containing intercom technology in every country in the world.
On April 24, 2024, U.S. President Joe Biden signed a bill requiring China's ByteDance company to divest TikTok or face it to be banned in the United States.
On April 26, 2024, the U.S. Congress is planning a bill to blacklist DJI from the FCC and prohibit DJI from selling in the United States.
In just one month, the United States has successively imposed restrictions on three enterprises and three fields on the mainland.
As early as 18 years, a restrictive order was issued on the mainland's chip industry, and in the past few years, it has been continuously supplemented, and it has gradually reached the point of complete blockade.
Lao Mei seems to think that this kind of behavior of her is very common, and every time a certain area in the mainland is developing better, she will immediately issue a restrictive order against it for the same reason.
Who would have thought that after this Lao Mei felt the crisis, she didn't think about how to develop and deal with it, but repeatedly took out the treasure bag in her pocket.
This treasure bag is not ambiguous, and when it is opened, there is a note, on which it is written in black and white: endangering national security. This Lao Mei didn't want to think about it, so she directly issued various bans on various charges of endangering national security.
Just as the rest of the world's spectators were watching with joy the unilateral suppression of the normal United States, China was not idle, and also took out its own treasure bag.
Vigorously promote the research and development of domestic chips, continue to make achievements in the aerospace field, continue to promote the land Silk Road and maritime Silk Road, and domestic new energy vehicles show their strength in the world......
China is using its own means to continuously expand its influence in the fields of science and technology and diplomacy, using facts to prove itself, and letting the plan of the United States hit its feet again and again, which has become China's best counterattack.
epilogue
The unfair and illegal unilateral sanctions imposed by the United States will never win, and the best way to win the competition is to make better and faster results, and meaningless practices will eventually be defeated by justice, and the mainland will certainly make better results.
Primary sources
Phoenix.com "Biden signed a TikTok ban on the 24th! American Internet celebrity protests: years of hard work and one day to clear zero" 2024.4.24
The Paper, "A Penalty of $1 Million a Day! Hytera's "Walkie-talkie" Was Banned by a U.S. Court Globally" on April 8, 2024
Phoenix Technology Network "In addition to Tiktok, the United States is also preparing to ban DJI drones" 2024.4.26