2021 coincides with the 100th anniversary of Nebraska State Park, and the Nebraska Lottery, in partnership with the Parks Board, launched a $5 "Nebraska State Park Centennial Instant Ticket to celebrate the centennial park in a way unique to the lottery industry."
The Nebraska Lottery and the State Park have a long-term cooperative relationship, and part of the State Lottery Public Welfare Fund is allocated to the State Environmental Trust, and the State Park is the main funding object of the Environmental Trust, so the cooperation between the two sides can be described as a natural success. In addition to using the scenery of the state park as a ticket element, the two sides also cooperated to launch a unique second draw event, the winner can receive two nights of forest cabin accommodation and luxury tent accommodation provided by the state park, in addition to the lottery buyers have the opportunity to receive free tickets to the state park and other prizes.
The Nebraska lottery has high hopes for the new instant ticket, with 240,000 printed copies and projected sales of $1.2 million, all scheduled to sell out in 12 weeks, with more than $100,000 a week. In addition to loyal lottery buyers, Nebraska's love of outdoor sports will also guarantee the sales of this instant ticket.
Multi-party cooperation based on the characteristics of the state is a consistent principle of the Nebraska Lottery, and many successful experiences have been accumulated over the years. The state lottery has partnered with The Nebraska Tourism Board to issue a ready-to-use ticket called the Nebraska Passport to help the board promote its summer travel program. The state lottery also issued a commemorative ticket celebrating the 150th anniversary of the Nebraska Exposition. Not long ago, the state lottery partnered with the Nebraska Craft Brewers Association to launch an instant ticket called the Beer Jackpot. These instant games not only bring the lottery closer to the public, converting different consumer groups into lottery buyers, but also visually show the public the use and achievements of the lottery's community chest. (National Lottery Magazine)
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