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On the morning of April 26, the Information Office of the Municipal Government organized a press conference on the launch of the "Happy Forward" Jinxiang Track and the "Fancy Jinxiang • Fast Rush Season" series of activities. Introduce the launch of the "Happy Forward" Jinxiang Track and the series of activities of "Fancy Jinxiang • Fast Rush Season", and answer questions from reporters.
Publisher
Xie Haiping, Lou Zhiwei, Deputy Director of Shandong Radio and Television Variety Channel, Bao Qiwei, Deputy County Mayor of Jinxiang County People's Government and Member of the Party Leadership Group, Wang Jiantao, Secretary of the Party Working Committee and Director of the Management Service Center of Yangshan Scenic Area of Jinxiang County, Wang Yanchun, Secretary of the Party Group of Jinxiang County Culture and Tourism Bureau, Secretary of the Party Group of Jinxiang County Bureau of Commerce
compere
Ma Wen, Information Office of the Municipal Government
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(Watch the promotional video before the meeting)
The program "Happy Rush Forward" is one of the most popular ace variety shows in Shandong, which is deeply sought after and loved by the people, and has extremely high popularity and extensive influence. In August last year, the program "Happy Rushing Forward" was grandly launched in the military tourism area of Yangshan Ancient Town, Jinxiang after three years. From May to October this year, Jinxiang County will continue to cooperate with Shandong Radio and Television Variety Channel to carry out the recording of the "Happy Forward" program in Jinxiang County in accordance with the model of "Scenic Area + Variety Show", and plans to record 12 episodes in Jinxiang throughout the year. Among them, the first phase of recording will be carried out on May 3, and the launching ceremony of the "Happy Forward" Jinxiang Track will be held in the morning of the same day.
This year, the Jinxiang track of "Happy Rush Forward" is still set in the military tourism area of Yangshan Ancient Town, Jinxiang County (hereinafter referred to as Yangshan Scenic Area). Yangshan Scenic Area is located in Yangshan Town, Jinxiang County, Jining City, with an overall planning area of 15 square kilometers, and the current open operation area covers an area of 3,500 acres. National Water Conservancy Scenic Area, Red Gene Water Conservancy Scenic Area" and other 10 national honors.
In order to further meet the immediate needs of the general public, friends and tourists, let everyone deeply experience the new tourism model and new atmosphere of "tourism + ace variety show" and "tourism + leisure sports", and further unlock the new way of tourism, during the recording of the Jinxiang track of this year's "Happy Forward" program, the Jinxiang County Party Committee and the county government will open a free tourist bus line of "Fancy Jinxiang • Kuaichong Tour", design the "Fancy Jinxiang • Kuaichong Tour" Jinxiang boutique tourism route, and plan to launch nearly 30 items to meet the needs of tourists "eating, living, traveling, shopping, and entertainment" The demand for a series of activities of "Fancy Jinxiang Fast Rushing Season". For example, literary and cultural activities: "Happy Rush Forward" Jinxiang Track Promotion Conference and Jining City "Celebration of May Day" theatrical performance, Laihe Sleepless City series of activities, etc.; music festival activities: Flower Sea Music Festival, "Fancy Jinxiang Lawn Concert", "Happy Rush Forward Yangshan Night" large-scale theatrical performances, etc., commercial promotion activities: "Fancy Jinxiang Passion Summer Night" consumption promotion activities, "Golden Night 8 o'clock" night promotional activities, etc. At the same time, we will also carry out large-scale folk customs exhibitions and performances in places such as Wangjie Square and Jinshan Park in Jinxiang County, focusing on the regional folk customs and cultural characteristics of Jinxiang, and carry out special food promotion activities such as melon festivals and barbecue food festivals, as well as cultural and leisure activities such as parent-child marathons and ancient garden parties. This series of activities, rich in content and diverse in form, includes both traditional cultural displays and performances, as well as innovative interactive experience projects, fully demonstrating the high-quality development achievements of Jinxiang cultural tourism and the unique charm of Jinxiang, creating a cultural tourism feast with unique content, relaxed and cheerful atmosphere, and superior and high-quality experience for the public, and will also provide tourists from all over the world with a pleasant and unforgettable trip to Garlic Township.
Finally, we sincerely invite everyone to come to Jinxiang to participate in the "Happy Forward" activity, experience a different "happiness", enjoy the beautiful scenery, taste the food, and experience the unique garlic style!
Q&A session with reporters on the spot
Reporter of the popular network
What are the differences between the levels of this year's "Happy Rush Forward" and last year's, and what are the new designs?
Xie Haiping
Deputy Director of Shandong Radio and Television Variety Channel
In 2023, "Happy Rush Forward" will return with a blockbuster, making its debut in Jinxiang and becoming popular all over the Internet. During the first day of recording, 30 million netizens "broke through the cloud", the number of topics related to "#快乐向前冲" exceeded 4.5 billion, and the live broadcast was watched by more than 380 million, and our cooperation with Jinxiang County has achieved remarkable results. In 2024, the brand upgrade of "Happy Forward", the Jinxiang County Party Committee and County Government attach great importance to it, actively communicate with us and reach a cooperation intention, and continue to work together to promote the recording of the Jinxiang track.
This year, the recording of "Happy Forward" will be divided into spring version and autumn version, the spring version will be recorded from May to July, and the autumn version will be recorded from August to October, continuing to advocate the participation of the whole people, happy breakthrough, and continue to create a new IP of "leisure sports + tourism" cultural tourism industry. The main features are:
1. Continue the classic levels and innovate and upgrade the entertainment track. The Jinxiang track has been newly upgraded, and the level selection is based on the principle of "simple and happy", upgrading last year's 4 levels to 5 levels. They are crazy treadmills, tumbling blocks, water balance beams, winning "garlic" in hand, and flying dunks. The two classic levels of Crazy Treadmill and Water Balance Beam continue to be retained.
2. Combined with the characteristics of Jinxiang cultural tourism, customize a new level. In order to enrich the business format of the scenic spot and help the high-quality development of the local cultural tourism industry, in 2024, "Happy Rush Forward" will customize the level through packaging and modeling design. Jinxiang Yangshan track, combined with the characteristics of "garlic township", the fourth level to win the "garlic" in the level, the contestants need to work hard, through 4 rotating garlic, and garlic wits and courage, full of fun! The overall packaging is integrated into the lake and mountains of Yangshan, full of green pictures of wild machines and the surrounding beautiful lakes, which is a highlight of this year's Jinxiang track.
3. Attract more college students to participate extensively. From 2009 to 2024, the 15-year-old "Happy Rush Forward" has taken on the youth memories of a generation, and last year's "Happy Rush Forward" attracted nearly 300,000 college students to sign up, triggering group check-in heat. Therefore, this year's level setting takes into account the "emotional factor", and the added fifth level "Flying Shot" is the classic level of "Rushing Forward" in 2009, which will surely flash the DNA of countless people, trigger the audience's feelings of "I grow up with the show", and attract college students to actively participate in the check-in. At the same time, the prizes are upgraded, and the refrigerator award that countless netizens have been waiting for is back, which upgrades the track experience, and "come and break through the level to get the refrigerator" will continue to detonate the Internet heat.
In 2024, "Happy Rush", which will usher in the fifteenth anniversary, will continue to tap the brand's "new quality productivity", from May 1st to 11th, nearly half a year's schedule, I hope you can bring your family to Jinxiang Yangshan Scenic Area together, and feel the passion and happiness of fast rushing together.
Reporter of Qilu Evening News
"Happy Forward" as an old gold variety show, has been deeply concerned and loved by the people of the province, this time it will be held again in Yangshan Scenic Area, in order to ensure the effect of this program, what are the improvement measures?
Bao Qiwei
Secretary of the Party Working Committee and Director of the Management Service Center of Yangshan Scenic Area, Jinxiang County
In order to ensure the successful completion of the recording of "Happy Forward", we have taken multiple measures to ensure that on the basis of summarizing last year's activities, we have enriched and adjusted the leading group of "Happy Forward" activity, and improved the implementation plan for the safety work of "Happy Forward" activity. The track site has been comprehensively reinforced and renovated, and the stage area has been expanded to meet the needs of program recording. At the same time, a new membrane awning was built in the spectator stand to achieve full coverage and improve the viewing environment for tourists. Assign special personnel to do a good job in docking and coordination with the province and Taiwan and logistics support. It has strengthened cooperation and coordination with more than 20 relevant departments and units such as the Propaganda Department of Jinxiang County Party Committee, Jinxiang County Public Security Bureau, and Jinxiang County Culture and Tourism Bureau to ensure the smooth progress of the "Happy Forward" activity. In order to lengthen the chain of cultural and tourism integration, Yangshan Scenic Area will successively launch a series of activities to show it to the majority of tourists together with the "Happy Rush Forward" activity. During the May Day holiday, the "Yangshan Ancient Town Carnival and Yangshan Night Light Show" will be held, the "Half Marathon" race will be held in mid to late May, the "Yangshan Kuaichong Night" large-scale theatrical performance will be held in June, the "Yangshan Flower Sea Music Festival" will be held in July, the "Yangshan Night Starry Sky Camping Festival" will be held in August, and the "Learning from Heroes and Martyrs and Inheriting the Red Gene" will be held in September A series of activities such as red research activities attracted the majority of sports enthusiasts and program audiences to actively sign up for the competition, helping to enhance the popularity and popularity of Yangshan Scenic Area.
Reporter of Jining Evening News
This year, what preparations has Jinxiang County made around the series of activities of "Fancy Jinxiang • Fast Rushing Season"?
Wang Jiantao
Secretary of the Party Leadership Group of Jinxiang County Culture and Tourism Bureau
Jinxiang County plans to carry out a series of activities of "Fancy Jinxiang • Fast Rush Season", aiming to create new consumption scenes, expand new consumption space, and meet the diversified consumption needs of tourists. In order to ensure the effect of the activity and make tourists feel at ease, comfortable and happy in Jinxiang, we make every effort to ensure the smooth development of the activity from the following three aspects.
The first is in-depth planning to enrich the supply of high-quality cultural and tourism products. Guided by market demand, we actively explore the models of "tourism + variety show", "tourism + business" and "tourism + festivals", and organize and carry out various cultural and tourism activities with unique Jinxiang characteristics. Tourists can taste Jinxiang's special melons and fruits at the Buji Melon Cultural Festival and Zhouzhuang Grape Music Festival, listen to Jinxiang opera programs in the "Quyun Garlic Township" weekend theater, and experience Jinxiang's intangible cultural heritage projects in the intangible cultural heritage live broadcast base. From July to August, we will also carry out large-scale folk customs performances in Jinxiang County in Wang Jie Square, Jinshan Park and other venues, focusing on the display of Jinxiang County's characteristic folk culture such as stilts, sedan chairs, dragon dances, lion dances, agricultural production and living utensils, etc., highlighting the ornamental and regional nature of Jinxiang culture.
The second is to increase publicity and expand the influence of activities. Led by mainstream media such as "Weijinxiang" and "Jinxiang Today", the content of the event was publicized in the form of shooting short videos and live broadcasts. Actively invite Internet celebrities in Jinxiang and surrounding areas to actively participate in the series of activities of "Fancy Jinxiang • Fast Rushing Season" to effectively improve the communication effect of the "Fancy Jinxiang • Fast Chong Season" series of activities.
The third is to strengthen linkage and do a good job in event safety and logistics. Organize and convene a joint meeting of the leading group for the comprehensive improvement of the tourism market, actively deploy a series of activities related to work, and establish a work coordination mechanism. The departments of culture and tourism, public security, transportation, market supervision, comprehensive law enforcement, fire protection and other departments jointly carry out actions to rectify the order of the tourism market, carry out in-depth inspections in the fields of fire protection, amusement facilities, food safety, and illegal operations, so as to further optimize the tourism environment and improve the quality of tourism services. At the same time, arrange special personnel to do a good job in the acceptance of complaints and reports on tourism, food safety, environmental sanitation, etc., timely deal with and resolve various problems, and improve the experience of tourists.
Reporter of Jining News Network
We have seen that a lot of consumption promotion activities have been planned during the series of activities of "Fancy Jinxiang Fast Rush Season", please introduce them specifically.
Wang Yanchun
Secretary of the Party Leadership Group of Jinxiang County Bureau of Commerce
Last year, the "Happy Forward" program was happily broadcast on the variety channel of Shandong Radio and Television Station, ranking second in the province in terms of ratings, and the slogan of "Passion Breaks Through the Barrier and Dreams of Yangshan" ignited the whole province, driving more than 20,000 new tourists per week in Yangshan Scenic Area, a year-on-year increase of 430%, and the effect of driving consumption is very obvious. This year, around the series of activities of "Fancy Jinxiang • Fast Rush Season", consumption promotion activities run throughout. Jinxiang County commerce, cultural tourism, housing and construction, human resources and social security, women's federation, civil affairs, transportation, Youth League and county committee, Yangshan Scenic Area and other departments to participate in and jointly plan, sincerely invite catering, accommodation, retail, supermarkets, car companies, real estate enterprises and other enterprises and businesses to carry out a series of "you break through the barrier, I discount" series of activities to promote consumption, plan to issue food, accommodation, retail, supermarket vouchers and other types of consumer vouchers for the people 20 million yuan, while increasing bus routes and stops, and actively create a consumption promotion scene, to stimulate consumption, benefit the people, The goal of stimulating economic growth is to meet the consumption needs of tourists and citizens.