Now, GAC Toyota's 2024 Saina has been updated and added to the lower market price, so that people who love MPVs have more worthy of buying. Even the lowest version is upgraded configuration, and the starting price has been reduced, after the comprehensive discount, the overall price of the 9 models is 284,800-395,800 yuan, and the official price of the whole system is 25,000 yuan, which is the greatest sincerity of GAC Toyota Sena for the market.
With the full opening of the domestic "three-child policy", for a long time in the future, big family travel has become a new direction and a new blue ocean for consumption upgrading in China's auto market, so MPV models are bound to be hot products.
Since GAC Toyota introduced the Sena into China, the popularity of this product has remained high, and the lower price than the imported version has also detonated the market, so its appearance has also made Buick GL8 and other models begin to face transformation, and the MPV models of their own brands are also in the form of dimensionality reduction blows, stirring the market, it can be said that whether it is the time of introduction into the country or the time of this product update, it is one step ahead of the same level of products, and occupies the market opportunity.
A new sample of transformational change
After China vigorously promoted the development of new energy vehicles, many new forces have sprung up, and traditional car companies and joint venture car companies are also facing severe corporate transformation, but it is difficult for the elephant to turn around after all, but GAC Toyota has actively embraced new energy for transformation after seeing the development trend of the future automotive industry.
Enterprise transformation is not only a superficial institutional reform, but also a deep conceptual reform. In the market, the all-new Toyota Sena has maintained its leading position in the high-end family MPV market. As the first choice for large families to buy cars, Saina has won the recognition of our customers. It has successfully opened a new track of high-end family MPV and has become a benchmark for family MPV in the minds of consumers.
To be able to reach such a high height, of course, it is inseparable from the transformation and transformation of GAC Toyota. In order to better create better products for Chinese consumers, GAC Toyota has carried out system innovation, from the original "take-it-or-leave-it" to today's "integration and co-creation", making Saina products the best version in the world, making products belonging to Chinese consumers more suitable for the "Chinese market", and using "Chinese configuration" to carry out "Chinese intelligent manufacturing", and the sincere move infects every consumer.
Whether it is "SIENNA" or "SIENNA", this is just its product codename, behind them is actually Toyota's silent efforts. Toyota's global annual sales volume exceeds 10 million units, and more than 20 million intelligent electric hybrid dual engine users have been "in-depth testing" for the product, GAC Toyota, as a mainstream joint venture factory, has a total of 8 million + users, only a large factory can have such a huge amount of data to provide support for quality control. GAC Toyota has integrated the high QDR gene into its blood, opened up the whole process from product design, parts to vehicle manufacturing, and always adhered to the world-class high standards far beyond the industry to ensure that the higher quality is consistent. Durable, saving money and worry. Therefore, when choosing MPV, large manufacturers are more assured, and Sena is more reliable.
Give a sample of the joint venture brand
In the past two years alone, VOYAH Dreamer, Denza D9, ZEEKR 009, Wei brand Gaoshan and other models have poured into the MPV market, such a hot MPV listing is extremely rare, entering 2024, Xpeng Motors released X9 at the beginning of 2024, and Li Auto also followed suit to release the ideal MEGA, which can also show that MPV, a model that has been left out in the cold, has also conveyed a stronger market appeal, and people's love for cars and car purchases have also changed. However, looking back at the product strength of Saina, even in the parallel import period, it can occupy the top ten in the annual MPV sales list, so after the introduction of Saina in China, it also quickly attracted popularity. And these new MPV models are more like sniper competitions.
It can be seen from the release of the latest MPV that the products of independent brands account for the majority, so it may be Saina to pick out an MPV player who carries the flag from the joint venture brand. With the surge in consumption of family-based travel, the single-function MPV represented by GL8 in the past and advocating business reception can no longer meet the home travel needs of new elite families who pursue comfort and convenience and take into account the elderly and children.
Nowadays, consumers' demand for family MPV models is becoming more and more stringent, they need high-end configurations, space requirements, and even better fuel economy while the product is cost-effective. And for the new energy MPV, pure electric is not the best long-distance travel choice, so hybrid products are becoming more and more popular.
As global environmental awareness increases, the automotive industry is also responding with more environmentally friendly automotive products. As a hybrid model, the all-new Toyota Sena has outstanding performance in energy saving and emission reduction. The 2.5-liter hybrid system not only improves power performance, but also significantly reduces fuel consumption and emissions. This integration of environmental protection concepts has made the all-new Toyota Sena a model for green mobility today. Today, GAC Toyota's Camry and Highlander have been listed in hybrid versions, and at the same time, Veranda and Leiling have also gained a large number of mass bases with hybrid technology.
The configuration is full and rejuvenated
The debut of Sena has further activated the vitality of the high-end family MPV market, and the new car has brought an impact on the market as soon as it is listed, among which the biggest impact is naturally Buick GL8 and Honda Odyssey, and now it has undergone a facelift for the 2024 model, and at the same time it has upgraded the configuration and made its own cost performance full, once again becoming the biggest "disruptor" in the MPV market. In line with the concept of "we will upgrade what users need", this facelift and rejuvenation has greatly improved the market competitiveness of Saina.
The most noteworthy upgrade configuration is the "E-Four electronic four-wheel drive system", after the old car owners have put forward the daily needs of four-wheel drive, GAC Toyota has recorded the four-wheel drive proposal, and the release of the high-end models have been installed. The E-Four electronic four-wheel drive system brought by Sena can achieve a wide range of accurate torque distribution from 100:0 to 20:80, and flexibly adjust the power of the front and rear wheels, whether it is on the wet road in the city or the confidence when starting on the ramp, it can be more stable and calm. Although the addition of four-wheel drive does not allow the owner to drive the vehicle fiercely, it is enough for the user to face the complex road environment with more confidence.
In addition to the four-wheel drive configuration upgrade, Sena has also upgraded the comfort of rear passengers this time. GAC Toyota is also very "bloody" to equip the Saina part of the version with the same integrated airline seats, so that passengers in the second row can have a more comfortable riding experience.
GAC Toyota, the "global car, Chinese cabin", has not only upgraded on the comfortable sofa, but also upgraded the central control system that Chinese consumers love. The 8-inch central control screen of the low-end model has been upgraded to 10.25 inches, and the high-end model is 12.3 inches, and the Snapdragon 8155 chip has also been upgraded, which supports the interconnection of Apple's CarPlay, Huawei HiCar, and Baidu CarLife's three major mobile phone systems. This time, the car machine R&D team was handed over to the design team of the Chinese market, so that designers who know more about users can create a more exclusive car machine system for Chinese consumers, so that "the world's best Saina is in China." ”
Overall, the HEV and E-Four four-wheel drive systems of the 2024 Saina have achieved a 1+1>2 driving experience upgrade with their ultra-long endurance, efficient power output, and flexible and stable driving performance. In terms of in-vehicle equipment, the intelligent voice interaction system jointly developed with Huawei has narrowed the distance between the product and users, met the high requirements of users for in-vehicle equipment as much as possible, and also realized GAC Toyota's market vision of "global car Chinese cabin". This time, "the world's best Sena is in China" is not a slogan of Toyota, but it is really the product.