Starting from 2023, the domestic new energy vehicle market has entered a blowout period, and in the past year, the sales of new energy vehicles have almost reached the sum of the previous 10 years, and the car market has shown a trend of "savage growth". In the atmosphere of focusing on "involution", car companies seem to have forgotten to listen to the real needs of users - high-quality travel experience. Can only the continuous accumulation of configurations create a good car with high appearance, high quality, and high safety, and give users a better experience? Volvo, which took the lead in saying no, showed their optimal solution idea - subtraction for life and addition for life.
Volvo refuses to blindly increase the size of the market, adheres to the brand concept, pushes "simplicity" to the extreme, and integrates the ingenuity, creativity and sincere ingenuity of "subtractive aesthetics" to create a "small but powerful" EX30. In the process of subtraction for life, with hard core strength, we can realize the continuous upgrading of driving experience and continue to add to life.
Volvo's "subtractive aesthetics", how to enhance the car experience?
The Volvo EX30 is positioned as a small electric SUV and is the first luxury brand to break into this segment. Volvo's user base has always been very clear and rational, they generally have their own understanding of life, the pursuit of high quality of life, Volvo EX30 is for them.
The exterior of the EX30 maintains a clear brand style, and the designers use simple design techniques to create a sculptural aesthetic effect, continuing the new family-style front face design of Volvo's pure electric model series, using a closed shield-shaped front grille, which not only effectively reduces the wind resistance of the vehicle, but also conveys a resolute and safe visual experience. Perhaps compared to those models with extremely high traffic on the market today, the Volvo EX30 does not show many elements, but if you put them together, you will definitely find that the Volvo EX30 is definitely the more attractive one.
And that's the essence of the minimalist design concept, as you can see from the fashion trends, intricate embellishments and exaggerated shapes have been replaced by new melodies of natural simplicity, and minimalism has become the absolute mainstream at several of this year's big shows, with brands such as Prada, Tove and The Row also bringing minimalist pieces. And the Volvo EX30 brings exactly this kind of minimalism at the forefront of fashion.
In terms of creating a sense of luxury, Volvo EX30 has also done a lot of subtraction in this era of stacking. In Volvo's concept, the luxury of new energy vehicles should focus on sensory experience, pay attention to the sense of atmosphere, and make travel life more relaxed and pleasant. As a result, we see that the Volvo EX30 uses a large number of new materials, such as linen, which is widely used in luxury fashion and home furnishing brands, denim trim in high-end ready-to-wear and luxury luggage, all of which continue the concept of odorless health. Although the overall presentation is still minimalist, minus the exaggerated colors and shapes, the Volvo EX30 naturally integrates the materials and designs widely used in the fashion industry into the cabin, which not only creates a stylish atmosphere, but also shows us a new look.
More concise, more practical and healthier, the subtractive design of the Volvo EX30 brings a "small but powerful" product core, and also shows Volvo's keen grasp and deep insight into market trends.
It looks good and is better to drive, and the "small" car is the only driving pleasure
Beneath the minimalist exterior of the EX30, there is actually an interesting soul hidden, which can be flexibly shuttled through the streets and alleys, as comfortable as the wind. The ultra-small steering radius as low as 5.4 meters and the floor area of 61% of the standard parking space give users the confidence to conquer strange road conditions. Whether it's meeting a car in a crowded alley, making a U-turn, or making a perfect storage in the devil's parking space, it's all a no-brainer. EX30 is equipped with front and rear dual permanent magnet synchronous motors, with a maximum power of 428 horsepower, a peak torque of 543 Nm, and a 000 acceleration in only 3.6 seconds. The EX30 car, which combines smart body shape and hard core strength, perfectly grasps the needs of young people nowadays with its unique "contrast cuteness".
Returning to the essence of the industry, Volvo embraces electrification with its heritage
In the process of electrification transformation, Volvo, which has always been known for its calmness, is not impatient, but chooses to insist on returning to the essence of the automotive industry, which comes from the asset support of "intelligence + safety".
For Volvo, safety is the most ingrained gene, and in the world of pure electricity, how to pass on safety? Volvo's previously released World Tree Intelligent Safety System is an answer sheet that is enough to get a high score. The "World Tree" covers the body, inside and outside the car, to the care of people-oriented safety, the foundation is first of all the Volvo EX30 high-strength cage body, 71% high-strength steel, 10 tons of top pressure bearing to reach a set of standard steel bones, plus the three-section safety body energy absorption protection, can effectively reduce the possibility of intrusion into the passenger compartment during the collision.
summary
Volvo, which fully embraces electrification, is neither a simple rubbing of the flow of new energy, nor a "savage growth" full of gimmicks, but a return to the essence of the industry in the transformation of electrification, seriously thinking about the needs of users, and bravely doing subtraction. Volvo, which fully embraces electrification, made its EX30 debut at the Beijing Motor Show, and at the same time, pre-sales were officially launched, with pre-sales ranging from 210,000 yuan to 260,000 yuan. For consumers who want a small and beautiful high-quality pure electric luxury small SUV, this time it can really be rushed!