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On the 26th, the China Gold Association announced that the national gold consumption in the first quarter of this year was 308.905 tons, a year-on-year increase of 5.94%.
In a shopping plaza in Pingyin, Jinan, the reporter visited and found that due to the continuous high price of gold, consumers are more rational in their choices, and many consumers have a wait-and-see attitude. At present, the buying crowd is mainly the rigid demand group. Many members of the public prefer to choose gold jewelry with delicate workmanship and small gram weight.
Many merchants said that since the beginning of this year, the price of gold has risen continuously, at the beginning of the year because of the superposition of traditional Lunar New Year consumption factors, there was a rush to buy gold, but after entering March and April, consumers' enthusiasm for buying has declined. However, for the upcoming "May Day" holiday, merchants are also attracting consumers by launching more novel styles and carrying out rich promotional activities.
Lin Kaiyue, manager of a brand in Pingyin County, Jinan City, Shandong Province: There are many categories of ancient gold, pendants, rings, etc., and customers are a little more selective. For different groups of people, we have launched a series of models to recommend jewelry styles that meet the characteristics of consumers' personalities.
In a gold mall in Beijing, the price of pure gold jewelry on the 26th was 692 yuan per gram, down 4 yuan per gram from the previous three days. With the "May Day" holiday approaching, there are still many consumers who come here to buy wedding products.
Wang He, a staff member of a shopping mall in Beijing: "May Day" is the peak of the wedding season, and we have prepared thousands of products. At the same time, there are also small luxury necklaces for young people to wear in summer.
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Editor: Wang Yifan