In recent years, Shenzhen has continued to make efforts in the construction of a "pet-friendly" environment, and many large business districts have also developed towards a "pet-friendly" type.
Futian pet-friendly business district
As the first district in Shenzhen, Futian District has built 13 pet-friendly business districts, creating a warm and friendly urban space for pets, and integrating the concept of "pet-friendly" into all aspects of society. At the same time, based on its own resource endowment, guided by cultural construction, supported by industrial development, and aimed at accelerating the high-quality development of the service industry, Futian District is facing the whole country and serving the world, and the whole industry and the whole chain are systematically planned and forward-looking.
The little cute pet leverages the big economy of the headquarters
On March 14, 2024, China (Shenzhen) International Pet Products Exhibition and Global Pet Industry Cross-border E-commerce Fair (Shenzhen Pet Exhibition) was grandly opened at the Shenzhen Convention and Exhibition Center. The exhibition attracted more than 700 leading enterprises at home and abroad to participate in the exhibition, and more than 120,000 visitors visited the exhibition, reaching a trade volume of about 450 million yuan and on-site retail sales of about 80 million yuan.
Behind the booming exhibition, Futian District is based on the three industrial advantages of "science and technology, finance and fashion", the new pattern of pet service industry development of "one exhibition, two parks and multiple fields" has taken shape, and the pet economic headquarters agglomeration area in South China has begun to emerge. At present, Xinhao E Capital, Zhongzhou Bay South and North two complexes to build a pet industry professional park have been officially awarded, nearly 20 domestic and foreign head enterprises intend to settle in, nearly 10 enterprises have entered the actual settlement process, covering diagnosis and treatment, medicine, food, supplies, health products, genes and other fields. Song Weiqiang, founder of "Deep Pet Exhibition", said: "As an exhibition enterprise rooted in Futian, as the founder of Deep Pet Exhibition, we will continue to base ourselves in Futian and look at the world, make Shenzhen Pet Exhibition bigger and stronger, improve the vitality of Futian, gather popularity, and promote high-quality development." ”
Asia's No. 1 pet medical group Xinruipeng and the country's No. 2 pet medical group Ruipai South China regional headquarters are located in Futian, and the strong combination of the two giants has injected a strong impetus into the development of the pet medical industry in Futian District. As a local enterprise in Futian and the largest pet diagnosis and treatment chain group in Asia, Xinruipeng Pet Medical Group has a total revenue of about 6 billion yuan in 2022, 23 pet hospital brands and 1,942 pet hospitals, and operates in 114 cities across the country. Ruipai Nanhua Pet Hospital Management (Shenzhen) Co., Ltd. radiates the entire South China region, with an annual operating income of about 250 million yuan. Shenzhen Runhe Supply Chain Co., Ltd. is mainly engaged in pet supplies, pet drugs and pet food, with a supply chain that radiates across the country and an annual revenue of about 3 billion.
The booming pet economy is inseparable from the escort of relevant departments. Over the past year or so, the Futian Bureau of the Shenzhen Municipal Market Supervision Bureau (hereinafter referred to as the "Futian Market Supervision Bureau") has joined forces with all parties to "serve the headquarters enterprises, rely on the headquarters enterprises, expand the headquarters model, give full play to the brand effect, expand high-end research and development, and form a gathering highland" The overall development idea of "serving the headquarters enterprises, relying on the headquarters enterprises, expanding the headquarters model, giving full play to the brand and head enterprises such as the Shenzhen Pet Exhibition, the New Ruipeng Group, the Ruipai Group, and the United Pet Group" has been used to improve the business environment, strengthen the popularization of science, expand the construction of the "harmonious people-pets" community, and attract scientific research institutes. We will continue to make efforts to standardize business behaviors and continuously promote the high-quality development of the pet service industry.
"Pet Nine" glows with new vitality in the industry
There are 48 animal diagnosis and treatment institutions, 70 large pet stores, and about 88,000 pet dogs and cats in Futian District, accounting for 9% of the city. Futian District takes helping the high-quality development of pet enterprises as the core, takes the development needs of emerging pet enterprises as the guide, and focuses on the development of pet industry professional parks, and introduces the "Nine Pet Articles" - "Several Measures to Support the Agglomeration and Development of the Pet Industry in Futian District, Shenzhen". Up to 50 million investment support, up to 3 million rent support, business growth support and innovation and research and development support, up to 2 million Shenzhen International Pet Products Exhibition support, up to 1.5 million loan discount support, up to 1 million industrial talent support and pet theme consumption activities support and other nine all-round, large-scale, high-standard industrial policies, to the greatest extent for the pet industry in Futian District to provide strong policy support and financial guarantee.
It is worth mentioning that animal epidemic prevention has become an important part of maintaining public health safety and promoting economic and social development. Futian District is committed to building a world-class animal epidemic prevention system to protect the health and well-being of its citizens. By regularly holding the "pet epidemic prevention into the community" activity, the establishment of the "official veterinary training base", to assist schools and enterprises to establish intentional cooperation, from the strengthening of animal health and epidemic prevention, care for veterinary personnel training, the development of headquarters economy and other aspects of the formulation of policies and measures, gather the whole society to care about the development of the pet economy, and jointly promote the high-quality development of the pet industry.
Among the bustling cities, the concept of "pet friendly" is widely spread. On March 29, 2023, the Futian Market Supervision Bureau organized a conference on promoting the high-quality development of the pet economy in Futian District. Create favorable conditions, promote industry standardization, promote industry self-discipline, strengthen safety supervision, and ensure the steady progress of the industry; strengthen publicity and promotion, promote industry aggregation, help form high-level industrial clusters, and promote the industry to radiate new vitality and vitality.
Source: Jingbao APP
Reporter: Pan Lingxiao, Chen Shuying
Editor: Liu Ke