The development of a plate needs to go through four stages -
Pioneer period - development period - maturity period - decline period.
The "bonus period" for ordinary people to buy houses is between the development and maturity stages of the plate.
Hadong is in the "dividend period" of the plate and has great development potential.
After ten years of ups and downs, Hadong has now become an emerging urban settlement:
The supporting facilities of Hadong are becoming more and more perfect, presenting a new urban interface.
The city looks east, and there is a large youth city......
[365 Taofang Longjiang Property Market] planned an exclusive interview with "The Boss Recommends Hadong".
The purpose of this interview is to take you directly to the major real estate companies in Hadong, talk about the value of Hadong, and talk about the blueprint of Hadong.
The six CEOs of Hadong invited in this interview are all witnesses and pioneers of Hadong's construction.
Interviewees:
In this interview, we will explore:
【Livable Hadong Existing House Era】
Huilong real estate rooted in the ice city for 17 years, and gradually grew into the top 10 private enterprises in Heilongjiang, now the entire property market is in a process of shock bottoming, why can Huilong stay strong in the "big reshuffle" of real estate enterprises, or even "unscathed"?
The Harbin market is so big, I don't say that everyone can also understand that Huilong has always focused on boutique residences, and at the beginning of the planning, it unswervingly required all employees to do a good job in products, pay attention to quality and service, and strive for excellence. Only high-quality assets have the ability to resist risks, and high-quality and excellent services allow Huilong to gain a foothold in the market.
It cannot be said that the people's demand for real estate is gone, but everyone needs good products more and more, everyone's yearning for a better life is getting stronger and stronger, the demand for high-quality housing is unlimited, the demand is endless, and the product upgrade is endless.
To give you a thorough explanation, in the future, Huilong's products will be in line with the hotel model, using public facades, intelligent and non-inductive traffic. In this era when labor is more expensive than materials, Huilong still adheres to the spirit of craftsmanship.
In-depth promotion of real estate after-sales service is also a major focus of our follow-up work, with the launch of the "large-scale maintenance fund" maintenance, repair, renovation so that Huilong's house can last for a long time, 50 years later, it can also reach eighty percent of the new, to do practical business, so that the people can benefit.
There are many highlights of Huilong's products themselves, but with the delivery of products, the focus of people's attention has gradually shifted from products to property services.
First of all, we must make it clear that low fees can only enjoy basic services, and secondly, we cannot over-serve, "excessive service = disturbing the people", and the property needs to "solve the problem of the last mile of the owner", but customized services must be linked to the cost.
From the current point of view, the service needs to return to the essence, the service person respects the service value, respects the service personnel, and the service person establishes self-confidence and identity in his own profession, there is no low-end occupation, only a low-end mentality. The value of warm family service has yet to be explored, and we need more practitioners with local nostalgia to join, so that warm service becomes a culture.
At the beginning of last year, due to the concentrated release of pent-up demand during the epidemic, the Harbin property market ushered in a wave of "small spring", but the overall property market recovery tone was weak, and the logic of the people buying houses during the period of property market shock and bottoming has changed, what do you think will be the model of real estate development in the future?
For the real estate industry, the era of "eating meat and drinking wine" has passed, and the transformation of the real estate development model is imminent. Low debt and low leverage are the fundamental strategies to solve the problem of real estate development and promote the stable and healthy development of the real estate market. The "three-high model" of high debt, high leverage and high turnover is gone, and all developers must give up their illusions, and developed countries have proved this with their actions.
Huilong Real Estate has always followed the principle of low leverage, even without leverage, so far, there is no penny of bank loans, and there is no penny of private loans; and we have always been in compliance with the contract and keeping promises to our partners, such as general contractors and subcontractors, and have not owed a single day of money, have not maliciously topped a penny of accounts, and have not defaulted once. Excellent product quality and excellent service experience can make people feel at ease to buy and live comfortably, without worries!
The future real estate development model is low debt, low leverage, focusing on product power and service power.
【Ten years of butterfly changes in Hadong】
SIASUN has been deeply involved in Hadong for 13 years, and is a well-deserved pioneer of Hadong, does SIASUN still have a plan to deeply cultivate Hadong in the future?
This is definitely there, since we came to Harbin in 2011, we have been doing projects in Harbin for 13 years. At present, we have built a block with relatively complete supporting facilities and several communities connected together. More than 10,000 houses and 5-6 communities.
For the future of Hadong, since the opening of the East Third Ring Road, the distance between Hadong and the urban area has been shortened, which has greatly reduced everyone's time cost. It is believed that there will be more urban renewal projects in Hadong in the future, and the Asian Winter Games will be located in the Convention and Exhibition Center, in addition to the upgrading of supporting transportation around the main venue, as well as the upgrading of parks and hotel brands, and the upgrading of catering services...... are being promoted, which will eventually promote the employment and development of the surrounding residents.
SIASUN has built homes for more than 10,000 owners, how will we innovate products in the future?
With the improvement of everyone's demand for quality of life, we have made an innovation in the two projects of SIASUN Future ONE and SIASUN Jinghuixiang Mansion to achieve quality upgrading, and now all the real estate projects of SIASUN can be transparent from north to south. The general demand of Harbin owners is to be more functional, and the "21 Articles" issued by Harbin also give us more space to make new products. At present, we will definitely let the owners of Hadong get better quality products for the same money.
In terms of products, we will upgrade from the third generation to the fourth generation. According to Article 21, we will make a bigger improvement in the area, and the EFF rate will not only be 80% before, but may be higher. For example, the yellow design of the fire corridor is removed, and the floor area ratio is reduced to reduce the floor, so as to improve the room efficiency. In terms of intelligence, we will also consider the flow of takeaways, express delivery, and even homecoming to improve the overall convenience. For the decoration of public areas, we will find the most professional designers to upgrade products. On the façade, we will start with thermal insulation materials and fireproof windows, introduce the concept of "hotelized residence", and make some floor-to-ceiling window products later, similar to the feeling of a hotel landscape room. In terms of house design, it will be a true wide hall, and the indoor start is 5 meters 2, and a variety of wide hall schemes are available for owners to choose.
Donghong Real Estate has been deeply involved in Hadong for more than ten years, and has experienced the development process of Hadong from wasteland to high-rise buildings.
Donghong Real Estate officially settled in Hadong in 2012, which can be said to start and develop at the same time as the construction of the entire area of Hadong. In recent years, with the landing of Hadong Wanda, the enrollment of Fenghua School, and the opening of the East Third Ring Expressway...... The regional development is more mature, and now Hadong is in the middle of the regional development period and the mature period, with a greater development dividend.
Deeply cultivated in Hadong for more than ten years, Donghong Real Estate attaches great importance to both product quality and real estate after-sales service, and has also won the trust of the people. In terms of products, we have created a "5H real life system", covering brands, products, properties, gardens, supporting facilities and other aspects. In terms of property, we dare not say that it is a benchmark, but it is also a leader in Hadong, including convenient services, neighborhood crab feasts, New Year's goods fairs, etc.
Good products and good services are the fundamental requirements and development requirements. Mr. Xie, what are your expectations for the future development of Hadong, and do we still have plans to deepen Hadong in the future?
Hadong is in the "dividend period" of development and has great development potential. Now, most of the buyers here are young people, who just need and improve, and improvement is becoming a general trend. Donghong Real Estate has been deeply involved in Hadong for more than ten years, and has won the praise and trust of more than 4,000 owners, and will continue to do so in the future. At present, we still have three plots to be developed in Hadong, in the future, whether it is residential or other supporting facilities, we must do our best, especially in the future development of Hadong, we are very confident that on the basis of the existing projects, we will follow the development of Hadong for follow-up development and construction.
【City Garden, Hadong Future】
Yuhu No. 1 has created a million-square-meter living town, can you share what we have achieved in the town's supporting facilities?
Yuhu No. 1 Yunhu Park, which is more than 60,000 square meters, has now become an emerging "Internet celebrity park" in Harbin and is loved by the citizens of Harbin City. At present, Huayuan Primary School and 17 Middle School Daowai Branch have begun the foundation construction and are making every effort to build, where we will not only build a good school building, but also introduce famous school principals and famous teacher resources in the future to improve the quality of our schooling, so that the children outside Daowai will not lose at the starting line, and the educational resources of the entire Daowai District will be upgraded and upgraded. In the future, we will also build a commercial street to provide convenience for the people. This year, the project of the Eighth Hospital of Harbin has also been launched, with complete learning, business, public and medical services, and the living facilities of our small town in Yuhu are gradually improving.
Hadong is the "back garden of the city" of Harbin, with a lot of cultural and tourism resources, what are your expectations for the development of Hadong's cultural tourism industry in the future?
In the past, we defined this Yangtze River Road, which is also our urban landscape avenue, as the "golden belt" of cultural tourism. If you take Yunhu Park as the starting point, there are Tianheng Mountain Scenic Area and Ash River Wetland Park to the north, Provence Lavender Manor to the east, Volga Manor to the south, and Songhua River, and there are seven or eight scenic spots in the Harbin area from west to east, which are all city-level natural resources, and deserve to be the "urban back garden" of Harbin. In the future, with the gradual maturity of the development of the Harbin-dong region, the tourism industry of Harbin-dong still has great potential for development, and there will be a qualitative improvement in the future.
[Successful "counterattack" Hadong "upper"]
Last year, Kunlun Times Center "sprung up" in the entire property market, completing the sale of more than 1,000 units, can you share where we won and what supporting plans we have in the future?
First, Kunlun Times Center is between the second and third ring roads, and the location is scarce, second, our supporting facilities are also actively cashing in, and the third and most important point is that we have achieved "delivery beyond expectations". Kunlun used 200 million cash flow to rush the delivery period wholeheartedly, completed with quality and quantity, and it only took more than a year from the start of construction to the household, and the "experiential delivery" guarantee satisfied every owner.
In terms of supporting planning, we are surrounded by more than 100,000 square meters of Daowai International Sports Park. The opening of the East Third Ring Expressway and the construction of roads around our project have made it more convenient for people to travel. In the future, we will build a commercial mall and carry out a new upgrade. At the same time, the school district is also actively cashing in, striving to be completed in 25 years. We are committed to providing a full set of life for the owners and doing real practical things for the owners.
"Learning iron merchants and public doctors" is complete, and Kunlun has truly created the life of "a city". So what kind of layout plan do we have in Harbin in the future? What kind of industrial plan does Kunlun Group have in the future?
Kunlun Real Estate always adheres to local development, without excessive investment or high leverage, always with its own funds, and we are committed to doing a good job in every project. The second phase of Kunlun Times Center in Daowai District is expected to be occupied by the end of 25 years, and there are still a number of plots to be developed. The second phase of Kunlun Dahechen Institute in Hulan District will be delivered this year, and we also intend to continue to cultivate Hulan. Kunlun Fu, a new project of 200,000 square meters in Qunli West, is expected to build a hotel-style entrance lobby, a park-style garden with a music theme, and a 3,800-square-meter clubhouse with a swimming pool...... The basic positioning of the house type is 82-180 square meters, which is more improved, with large wide halls and floor-to-ceiling windows as standard, and the products are comprehensively upgraded, and we are committed to providing owners with a more advanced and comfortable living experience.
In addition to real estate, in the future, our Kunlun Group will also deepen the medical field, including hospitals, physical examination centers, food and drug testing, etc., and also take property as one of the key points of future development, with the purpose of providing better services for the people, so that the people can live comfortably and satisfactorily.
Huizhi Wuzhou City developed by Huizhi Group can be called the "leader" of a full-scale living city, please introduce Huizhi's contribution to Hadong's supporting facilities?
In 2016, Huizhi Group laid out Hadong to build a "3.7 million square meter fully supporting living city on Changjiang Road - Huizhi Wuzhou City", we have witnessed the growth of Hadong in eight years, and we have also practiced the original commitment in eight years, and now we have truly built it into a living city.
The Huizhi Wuzhou City project covers large-scale commercial malls, education, medical care, transportation, hotels and other supporting facilities.
Commercial Mall:
Our self-built Huizhi Colorful Exterior has been completed, and KFC, Hengdian Cinema and Huachen Supermarket have all signed contracts. At present, the KFC car shuttle restaurant has officially opened on July 25, 2020, and its sales on the opening day have reached the first place in the country.
Education:
Huizhi Wuzhou City's education facilities are from kindergarten to junior high school 12 years of full school-age education, the kindergarten is Jidibao Huiyue Kindergarten, indoor and outdoor area of more than 4,000 square meters, can accommodate 300 children, in 2021 has been opened, our kindergarten environment is good, the price is close to the people. The primary school and junior high school are the nine-year consistent public Harbin Changjiang Road Fenghua School funded and built by Huizhi Group and Nongken, Xinsong and Donghong.
Medical:
Harbin Olam Hospital, which is supported by Huizhi Wuzhou City, is the first modern tertiary general hospital in Longjiang that is in line with international standards. The hospital officially opened for trial operation in November 2023. I want to realize that the owners of Wuzhou City can enjoy the international super five-star medical experience at their doorstep.
Traffic:
The traffic of Huizhi Wuzhou City is very convenient, and the Changjiang Road and Minjiang Road at the door have been completed and opened to traffic.
Hotel:
At present, Huizhi Wuzhou City plans to build star-rated hotels and other supporting facilities.
It can be said that the supporting resources of our Huizhi Wuzhou City construction are not only the supporting facilities of the project, but also the supporting facilities for the construction of the Hadong region, such as the supporting construction of shopping malls, schools, hospitals and hotels, our mission is not only to build a home and build a city, we are to benefit the people of the entire region.
Does Huizhi still have a plan to continue to cultivate Hadong, and what is the future plan?
In the future, we will continue to cultivate Hadong, as the builder of the city, we not only witnessed the past of Hadong, we also want to build the future of Hadong, in the future, we will continue to develop and build the later products, at present, Huizhi Wuzhou City has been developed to the seventh phase, our seventh phase is iterative upgrade products, 92-133 square meters of two-room and three-room products, the products of the seventh phase we will upgrade the landscape, supporting, intelligence, building materials, etc., to create high-end residential products of Huizhi Wuzhou City.
We Huizhi Group will build more supporting facilities, is expected to introduce the North Fish Group this year, to build Huizhi North Fish Longjiang Cold-water Fish Cultural Tourism Trading Center, the first phase is expected to be 88,000 square meters, is expected to invest 700 million yuan, the construction of multi-species entertainment fishing hall, the construction of parent-child, education in one of the fish museum, the construction of a variety of breeding trading areas, etc. Let our existing nearly 20,000 owners in Wuzhou City enjoy more complete and better facilities, Huizhi Group will continue to build our city to the extreme, so that it will not only become a landmark of Hadong, but also a landmark of the city.
Please introduce the progress of the project of Changjiang Road Fenghua School, and what kind of impact will it have on Hadong after its official completion?
This school is a nine-year consistent public Harbin Changjiang Road Fenghua School funded by Huizhi Group and Nongken, Xinsong and Donghong, with a total area of nearly 35,000 square meters and a total construction area of about 21,000 square meters, and is expected to set up a total of 54 teaching classes.
The main body of the school has been fully completed and is expected to be delivered in September 2024. At present, 10 classes and 442 students have been enrolled, and it is expected to enroll another 700 students in 2024, and 54 classes are planned to be enrolled in the future. What we need to solve is not only the problem of children going to school, but also the problem of how children can go to a good school, so that children can win at the starting line.
In Hadong, what we buy is the development potential, what we buy is the cash, and what we buy is the cost performance.
Industrial development, supporting cash, and the increase of cultural and tourism resources,
Let Hadong successfully counterattack and become an area with "development dividends"!
In the past ten years, the "butterfly change" of Hadong is inseparable from the brave "pioneers" here.
It was they who led the charge, injected "new vitality" into the Hadong plate, and promoted the doubling of the regional value.
In the future, Hadong will also make progress and develop together with various real estate companies.
What will happen to Hadong's development in the next decade?
We'll see!