If the photovoltaic industry is compared to a vast ocean, then the enterprise is a ship sailing on the sea level, after decades of wind and waves, can break through the waves, facing the sun to the distance of the few, Sunshine New Energy should be one of them.
The photovoltaic industry has had several ups and downs, rain and storms, why can this giant ship called "Sunshine New Energy" move forward steadily in the huge waves? What is the secret of becoming a "leader"?
Take strategy as the rudder
Nobel laureate in economics and famous management guru Herbert Simon once said: "The success of any enterprise is the success of decision-making, and the failure of any enterprise is the failure of decision-making." "The right or wrong strategic decision is often a matter of life and death for an enterprise.
It can be said that the primary reason for Sunshine New Energy's steady progress lies in its market foresight and precise and decisive strategic decision-making.
Sunshine New Energy Hefei Science and Technology Museum New Hall Photovoltaic Project
Inheriting the foresight and foresight of Sungrow Power Supply Group, Sungrow New Energy has determined the overall pattern and high tone of its own strategic development at the beginning of its establishment. At the beginning of 2013, Sunshine New Energy proposed "photovoltaic poverty alleviation" to the Hefei municipal government, and took the lead in carrying out a pilot project in Feidong County, helping the mainland's poverty alleviation strategy to shift from "blood transfusion" to "hematopoietic", which directly established its position as the initiator and practitioner of photovoltaic poverty alleviation in China. In 2014, after the company was formally established, it actively undertook the construction of the first batch of distributed photovoltaic power generation application demonstration zone projects in the country, and once again established its position as a pioneer and practitioner of industrial and commercial distribution.
As of the end of 2023, the cumulative development and construction of photovoltaic and wind power stations has exceeded 40 million kilowatts in the world, covering more than 30 provinces, autonomous regions and municipalities directly under the central government in China, as well as more than 10 countries and regions in Southeast Asia, Australia and South America, and ranking first among photovoltaic power plant developers in the world for two consecutive years, becoming an absolute leader in the field of power plant development.
Make oars with innovation
"The Book of Rites and the University" has a cloud: "Gou is new, every day is new, and every day is new." "Only by making continuous progress can individuals keep pace with the times, and enterprises can continue to innovate in order to truly pass through the cycle and be invincible in the ups and downs of the industry and market competition. Another secret of the steady sailing of the "Sunshine New Energy" is to use innovation as an oar, integrate innovation genes into its own blood, and regard innovation as a source of power for itself to maintain vitality and keep moving forward.
Looking at the product development history of Sunshine New Energy, you will find that the innovation point of this company is quite unique, that is, while continuing to deepen the iterative innovation of system technology, it pays more attention to the innovation and transformation of service and ecology.
Sunshine New Energy Nanjing 16.69MW Kumho Tire Project
As we all know, unlike photovoltaic equipment manufacturing, the downstream power station development business is more of a test of the comprehensive strength of the enterprise, which stems from its complex and uncontrollable natural environment and geographical conditions, especially the distributed photovoltaic project with dispersed, non-standard and increasingly diverse application scenarios, which requires the power station development enterprise must have the ability to make the power station generate more power at the same time, but also to make the power station and the power grid system, ecological environment and human settlements more friendly and integrated, and the requirements for power station development enterprises at the system technology level are more stringent.
As a developer of new energy power stations specializing in advanced system technology, Sunshine New Energy has built three core technology systems of "efficient power generation, system integration, and full life cycle optimization" through years of R&D and innovation, and has continuously incubated efficient power station products, digital intelligence software and powerful information platforms based on its technological advantages. For example, the full-application scenario and full-process digital intelligent DEPCO platform independently developed by Sunshine New Energy not only improves the efficiency of site selection and survey by more than 6 times in the early stage, outputs the revenue calculation report within 1 minute, and improves the design efficiency by more than 5 times, but also greatly improves the efficiency of power station construction and operation, and greatly improves the efficiency of power station construction and operation, greatly improving the efficiency of partners.
Not only that, in 2021, Sunshine New Energy also took the lead in establishing the country's first professional organization for new energy system innovation technology, playing a leading role and promoting the new energy industry in mainland China to achieve a leap from "equipment leading" to "system technology leading".
Walking with technological innovation, Sunshine New Energy is unique in service concept and channel ecological construction.
Taking industrial and commercial distributed photovoltaic as an example, Sunshine New Energy released the Galaxy Plan in early 2023, proposing to build a "2188 ecosystem", deeply empowering the industry, channel providers, partners and end users through its own technology and large platform advantages, and innovating a new channel ecological development model for the industry. In the field of home photovoltaics, Sunshine New Energy focuses on "service", launches the strategy of "rest assured", pioneers the concept of "home photovoltaic as a service", and leads the industry to accelerate into the era of 3.0 high-quality services.
Looking back on the past, Sunshine New Energy's innovative practices are numerous. It is understood that up to now, Sunshine New Energy has applied for a total of 1,061 system patents, including 612 invention patents, and is the enterprise with the most patents in the field of new energy development. Insisting on innovation has also made Sunshine New Energy full of harvest on the road of voyage, textile, papermaking, home appliances, automobiles, warehousing and logistics...... Sunshine New Energy has become an existence that cannot be ignored on the way to the new energy era by thousands of industries.
Depending on the demand as a weather vane
What's most important in the moment? The ultimate purpose of the company's strategic direction formulation and product and concept innovation and upgrading is to meet the needs of customers and markets, and Sunshine New Energy has always adhered to the guidance of customer needs and regarded customer needs as the vane of Yuanhang.
In the just-concluded SUN· At the Day 2024 Light Chaser Festival, Zhang Xucheng, Chairman of Sunshine New Energy, said: "Sunshine New Energy pays more attention to the feelings and experiences of users and customers, shifts the focus from 'what do I have' to 'what users and customers need', and always takes customer demands and user interests as the starting point. ”
In Zhang Xucheng's view, the current new energy has been integrated into thousands of industries, thousands of households, diversified scenarios for the development of new energy has brought more market opportunities, at the same time, photovoltaic building integration, optical storage and charging integration, power market reform, new energy global digital and intelligent transformation trend is also more and more obvious, the market urgently needs new products to meet new needs.
To this end, Sunshine New Energy held a SUN· At the Day 2024 Light Chaser Festival, the "iHomePow Sunshine Home Energy Solution" for the high-end villa market, the iBuilding Sunshine Roof BIPV solution for the industrial and commercial market, and the "iCharging Sunshine Charging Station" product for public charging needs were released, keeping up with market development trends and meeting users' energy needs in an all-round way.
Specifically, the iHomePow home energy solution has four highlights: minimalist aesthetic design, innovative technology and efficient power generation, 360° active safety and AI intelligent power management. "Optical-Storage-Charging-Excellent-Cloud" full-stack self-developed and optimal matching, 24-hour all-weather power storage response, the optimizer is not afraid of multiple directions on the roof of the villa, and the system power generation is increased by 20%. Combined with the self-developed HEMS home energy management system with AI learning capabilities, it can provide users with the optimal power generation, storage, and consumption strategies, achieve 100% self-generation and self-consumption of photovoltaic green electricity, and reduce electricity costs by 8%.
Through the optimal design of modules and tiles, innovative patented tile types, and ultra-narrow bilateral briquetting design, the laying rate is as high as 84%, and the installed capacity of 10,000 square meters of roof can be increased by 15%, and the self-developed ECO cooling technology can reduce the temperature of modules by more than 10°C and increase the power generation by more than 3%. At the same time, the patented structural waterproof technology and 360-degree curling design, as well as the exquisitely developed "fixed, diversion, and lightning protection" three-in-one fixture, allow the power station to easily cope with extreme weather such as heavy rain, and ensure that enterprise users can produce with peace of mind. The BIPV electrical system also applies CSC hidden arrangement technology and AFCI online detection and shutdown technology to create the ultimate electrical safety photovoltaic building with dual active safety protection.
Like new energy power generation, new energy vehicles have also maintained vigorous vitality in recent years, and more and more people, especially travel enthusiasts and environmental protection advocates, will be more fashionable and greener new energy vehicles as the first choice for travel vehicles. However, the anxiety of battery life charging is a common problem for many new energy vehicle owners, and the iCharging sunshine charging station was born for this pain point.
The iCharing Sunshine Charging Station has created a set of one-stop solutions from scientific site selection to intelligent optimization design and construction, to intelligent operation support. With the self-developed core algorithm and 12 adjustment strategies, it can realize the efficient linkage and coordination between light, storage, charging and network, and the new S2G system from station to network aggregates the light, storage and charging equipment in the station, and can also provide a number of auxiliary services such as demand-side response and participation in power market transactions, creating more revenue for charging stations.
Zhang Xucheng said that whether it is fast charging, overcharging, or AC and DC charging, the sunshine charging station can meet the requirements, making it easy to adapt to residential parking lots, high-speed service areas, public charging stations, ports and mines and other household and commercial scenarios. At the same time, the intelligent design software combines the transformer capacity and AI algorithm to give the optimal multi-pile selection and combination, improve the utilization rate of piles, and comprehensively reduce the investment cost of charging stations.
According to reports, Sunshine New Energy has successfully implemented a number of optical storage and charging integration projects in Anhui, Hebei, Hubei and other regions.
Only continuous innovation can be endless, and only ecological collaboration can continue to grow. In the past, with the forward-looking and correct strategic layout and unremitting technology and concept innovation, Sunshine New Energy has not only achieved itself, but also created many "good products" for the industry.