Renderings of the Imperial Lake Realm
According to media reports, the transaction volume of second-hand houses in Hangzhou has exceeded that of new houses this year, which is the first time in eight years.
The data is reflected in the market, and the most intuitive feeling is estimated to be that there is pressure on new houses this year.
In the past, the new housing market was outstanding, the red plate continued, the sales staff were lying down to sell, forming a group, sending a message, and the buyers themselves rushed to freeze the capital, sign up, and draw the number; now the new market is opened, more than seventy percent of the flow is shaking, and many real estate opening rates are less than 50%, and the sales staff have to send messages every day to attract customers.
In the past, the "opening tide" was used to divert buyers, but now, the centralized collection of new properties is "hand-to-hand", and it is necessary to sacrifice various "tricks" to win over opponents.
Upgrade at your own expense
The quality of the volume may be a means for the previous new house competitors to show the "high-end business war".
Last year, since the super real-life demonstration area of Qian Erzhilan Yuehuaxuan, there has been a wave of public area upgrades, and one by one new projects have been upgraded from the volume gate to the roll door head, the roll overhead layer, and the roll club, and they have done their best to show the "value for money" of the product.
From a certain point of view, this is to show the comprehensive strength of the developer, not every developer has the ability to make a high-standard real-life demonstration area before the opening. When the market is good, buyers close their eyes and shake, and there is no model house to "shake ten thousand people". Now that the new plate is in hand-to-hand combat, it is possible to crush the opponent if there is a good "appearance".
Guiyue Yuncui real scene display area
Recently, Pucui Yunji in the north of Xiaoshan City has announced that the façade that was originally dominated by real stone paint will be officially changed to four-sided aluminum panels to attract buyers to see and buy.
You know, the façade material is contemptuous of the chain, the stone used to look down on the real stone paint, now the aluminum plate on all sides looks down on the integrated board, listen to the owners of the self-raised funds to upgrade the aluminum façade of the news, this point is easy to impress buyers.
Just like a catfish thrown into a school of rotten sardines, the developer's blade rolls inward to the quality, so that the competing products that originally wanted to reduce the allocation have to follow up, and see if you are willing to spend money.
"Fixed price" promotions
For the new housing market, what is more severe is that now it is not only necessary to compete with peers for customers, but also to compete for customers with second-hand landlords who have no purchase restrictions and no price restrictions.
Especially in some of the originally competitive sectors, just improving the quality can not significantly drive the transaction, some new real estate after the discount of parking spaces to send parking spaces, cars, and additional packages, and then in the form of "fixed price" for preferential promotion, business war escalation.
For example, in the north of the city, after the unexpected unsalable real estate in popular real estate, the surrounding competitors launched 20 sets of "fixed price" listings for the first time, and also gave away parking spaces and other additional gifts.
Although, there are a few activities to do, but the sector where the project is located is once the "king of popularity", the new house lottery is hot, because there is no shortage of customers, competing products can be described as "good brothers", you overflow customers I receive, like this bright and swaying signs of the situation is also a long time ago.
Langshi Lake is a real-life demonstration area
Looking at the Jinsha Lake plate that has recently entered the "Three Kingdoms Kill", the competition is fierce, the hardcover demonstration area has become the standard, and a small discount has also been launched, plus a new plate with no price limit and hardcover standard improvement, although the price limit system is still maintained, but the conditional house price discount has been opened, and it depends on how the competing products next door will take over.
But all the changes make sense.
Just like after the New Deal, the second-hand housing market in Hangzhou became active, and the stock of housing flowed. After the strict inspection of the buyer's market, the new housing market will finally find products and positioning that meet the new normal, and truly usher in a two-way rush with buyers.