In March 2024, the BMW 5 Series can be said to have suffered a "black March". According to the latest comprehensive industry sales data, after being named and criticized by CCTV for "disturbing propeller shafts", in March 2024, the monthly retail sales of the BMW 5 Series will only be 3,874 units.
BMW i5
In fact, for BMW, it is now facing not only a sharp decline in sales of the BMW 5 Series, but also a problem that it has to solve in the electric vehicle market.
It can be said that for BMW, this can be called a "disaster". According to the latest comprehensive sales data of the industry, the sales of BMW iX1 and BMW i5, which were launched not long ago, are relatively "bleak" in the domestic auto market.
According to the latest comprehensive industry sales data, in March 2024, the monthly retail sales of the BMW i5 in the domestic auto market were only 90 units. You know, this is the third month that the BMW i5 has been officially launched in China.
BMW i5
Obviously, judging from this sales scale, the performance of BMW i5 in the Chinese auto market is relatively bleak, facing a market breakthrough. In fact, in January and February 2024, the sales performance of BMW i5 is not optimistic.
According to the industry's comprehensive sales data, in January and February 2024, the monthly retail sales of the BMW i5 in the domestic auto market were 5 and 16 units, respectively.
Obviously, this data is even more bleak. This means that in the first quarter of 2024, the cumulative retail sales of the BMW i5 in the Chinese auto market will only be 111 units.
Obviously, judging from the performance of this sales data, the BMW i5 has not achieved "success" in the domestic car market. In my opinion, how to reverse the current decline in sales is a question that BMW has to think about.
BMW i5
Coincidentally, the sales performance of the BMW iX1 in the domestic auto market is also quite worrying. According to the latest comprehensive industry sales data, in March 2024, the monthly retail sales of the BMW iX1 in the domestic auto market were only 308 units.
Obviously, this sales scale really can't be called wonderful. In fact, the previous monthly retail sales performance of the BMW iX1 was not outstanding.
According to the industry's comprehensive sales data, from October 2023 to February 2024, the monthly retail sales of the BMW iX1 in the domestic auto market were 50 units, 244 units, 441 units, 391 units, and 177 units, respectively.
BMW iX1
Obviously, as BMW's latest two domestic electric models, whether it is BMW i5 or BMW iX1, the current sales performance in the domestic auto market is facing the dilemma of breaking through.
For BMW, this means that it still has a long way to go if it wants to break through in the electric vehicle market. What's even more embarrassing is that there are even voices on the Internet calling BMW electric vehicles "miscellaneous electric vehicles".
Of course, I think this statement is just a "joking" statement, and we don't agree with it. However, this does show to a certain extent that the current market situation of BMW's electric vehicles does need to be changed.
BMW iX1
What's even more worrying is that the sales of the BMW i3, which previously performed well in the domestic auto market, are not as strong as before.
Previously, the monthly retail sales of the BMW i3 in the domestic auto market were once able to exceed 6,000 units. It should be said that this sales achievement is very positive.
It's just a pity that after entering 2024, judging from the sales volume from January to March, the performance of the BMW i3 is not so enviable.
According to the industry's comprehensive sales data, from January to March 2024, the monthly retail sales of the BMW i3 were 4,745 units, 2,870 units, and 4,069 units, respectively.
BMW iX1
As for the sales performance of the BMW iX3 in the domestic auto market, it is not as strong as the BMW i3. From January to March 2024, there was no obvious breakthrough in its sales performance.
It can be said that for BMW electric vehicles, the current situation in the domestic car market is not very optimistic. In particular, the competitive landscape for BMW's electric vehicles is likely to be more complex as we enter 2024.
As we all know, after entering 2024, the development of domestic electric vehicles has entered the era of "electricity is lower than oil", and the attack of autonomous electric vehicles is obviously more fierce.
Moreover, after entering 2024, the price war in the domestic electric vehicle market has also come and gone, and it has hardly stopped. I don't think there's much time left for BMW's electric car to break through.
BMW iX1
Here, we hope that BMW electric vehicles can find effective measures to save the market, so as to continuously increase the sales of its electric vehicles and obtain better development prospects in the domestic auto market.
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
This article declares:
This article is the original article of the Cheyu World Operation Department, the total No. 11011, some of the pictures are from the Internet, and the data and related materials from the marked sources are all cited. Cheyu World Original All Rights Reserved, infringement must be investigated.