I have to say that Volvo's sales performance in the domestic electric vehicle market is too bleak. Looking at the several models it launched in the domestic auto market, the market performance is not very good. It can be said that at present, Volvo is facing an urgent breakthrough in the domestic new energy market.
Volvo's sales of new energy vehicles continued to be sluggish
This is a worrying state. After all, in today's Chinese auto market, electrification has become something that major car companies have to face.
Although Volvo is a luxury car brand, in the era of traditional fuel vehicles, its sales performance in the domestic auto market is not outstanding, and it is difficult to compare with BMW, Mercedes-Benz, Audi, etc.
In the end market, Volvo XC60, Volvo S90 and other major sales models are also mainly sold at higher terminal discounts.
At present, in the fuel vehicle market, except for the sales performance of Volvo XC60, the performance of the rest of Volvo S90, Volvo S60 and Volvo XC60 is not very outstanding.
Volvo
According to the latest industry comprehensive sales data, in March 2024, the monthly retail sales of Volvo S90, Volvo S60 and Volvo XC60 were 2,990 units, 1,541 units and 648 units, respectively.
Unfortunately, judging from the current market performance, in the era of new energy vehicles, Volvo has not ushered in the era of catching up, and the sales of the current domestic models are even more bleak.
According to the industry's comprehensive sales data, after the launch of the Volvo XC60 Recharge in the domestic auto market, the retail sales performance in a single month has been relatively bleak, basically not exceeding 600 units.
Volvo's sales of new energy vehicles continued to be sluggish
After entering the first quarter of 2024, its sales volume has not significantly broken through. ACCORDING TO INDUSTRY COMPREHENSIVE SALES DATA, FROM JANUARY TO MARCH 2024, THE CUMULATIVE RETAIL SALES OF THE VOLVO XC60 RECHARGE WILL BE 964 UNITS.
Obviously, this sales figure is relatively bleak, with an average monthly retail sales of only more than 320 units. Among them, in March 2024, its monthly retail sales will be 365 units.
AS FOR THE SALES PERFORMANCE OF THE VOLVO S90 RECHARGE, IT IS NOT VERY GOOD, AND IT ALSO NEEDS TO BE BROKEN THROUGH. According to the comprehensive sales data of the industry, after the birth of this model in the domestic auto market, the monthly retail sales scale is basically less than 500 units.
沃尔沃XC60 RECHARGE
From January to March 2024, the cumulative retail sales of the Volvo S90 RECHARGE were 519 units, with an average monthly retail sales of only 173 units.
AMONG THEM, IN MARCH 2024, THE MONTHLY RETAIL SALES OF THE VOLVO S90 RECHARGE WERE 214 UNITS. Obviously, the performance is really worrying.
沃尔沃S90 RECHARGE
IN CONTRAST, THE SALES PERFORMANCE OF THE VOLVO XC40 RECHARGE IS EVEN MORE DISMAL. ACCORDING TO INDUSTRY COMPREHENSIVE SALES DATA, FROM JANUARY TO MARCH 2024, THE CUMULATIVE RETAIL SALES OF THE VOLVO XC40 RECHARGE ARE ONLY 127 UNITS.
Obviously, from January to March 2024, its average monthly retail sales will be less than 50 units. Among them, in March 2024, the monthly retail sales of the Volvo XC40 RECHARGE were 37 units.
I have to say that purely from this sales performance, the Volvo XC40 RECHARGE can almost be called a "marginalized" model in the domestic car market.
沃尔沃XC40 RECHARGE
WHAT IS EVEN MORE UNACCEPTABLE IS THAT THE PERFORMANCE OF THE VOLVO C40 RECHARGE IS ALSO QUITE INFERIOR. After entering 2024, judging from the sales volume from January to March, its monthly retail sales scale has not even reached 50 units.
According to the industry's comprehensive sales data, from January to March 2024, the cumulative retail sales of the Volvo C40 RECHARGE will be 64 units.
Obviously, from January to March 2024, the average monthly retail sales of the Volvo C40 RECHARGE were less than 22 units. Among them, in March 2024, its monthly retail sales will be 11 units.
沃尔沃C40 RECHARGE
For Volvo's new energy vehicles, the sluggish sales can be said to be a normal performance. COMPARED TO THE MODELS MENTIONED ABOVE, THE SALES PERFORMANCE OF THE VOLVO S60 RECHARGE FROM JANUARY TO MARCH 2024 IS EVEN WORSE.
According to the industry's comprehensive sales data, from January to March 2024, the cumulative retail sales of the Volvo S60 RECHARGE will be 43 units, and the average monthly retail sales will be less than 15 units.
I have to say that this is very worrying news. After all, the scale of monthly retail sales of this model is too low.
沃尔沃S60 RECHARGE
It should be said that at present, there are not many new energy models launched by Volvo in the domestic auto market. However, judging from the market performance, these models are without exception in the "urgent need to break through".
To a certain extent, this shows that Volvo's performance in the new energy market is relatively dismal. I think it's time for Volvo to think about how to turn things around.
After all, after entering 2024, the competition in the domestic new energy vehicle market is becoming more and more fierce. If Volvo's new energy vehicles can't break through quickly, perhaps it will face a more difficult situation. This is not a situation we want to see.
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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