A few days ago, Xiaomi Group held an investor conference. Lei Jun, the founder, chairman and CEO of Xiaomi, announced the number of Xiaomi SU7 orders, that is, as of April 20, it exceeded 70,000 units, and Xiaomi's annual delivery target will exceed 100,000 units.
Today, Xiaomi Auto was unveiled at the Beijing International Auto Show, where Xiaomi held a small press conference in its booth and announced the latest progress of the Xiaomi SU7 and its plans for 2024.
According to official information, as of April 24, the number of locked orders for Xiaomi SU7 has reached 75,723 units. After answering investors' questions on the 21st, another 4 days have passed, during which more than 5,000 new units have been added.
Among the locked users, female users accounted for 28%. Xiaomi's preliminary research shows that women are expected to make up about 40%-50% of car owners.
In terms of user sources, data from Xiaomi shows that BBA users account for 29% of buyers, and Apple users account for 51.9% of buyers. Further research by Xiaomi shows that many of these Apple users are users of Mijia products, and many have used Xiaomi phones before.
In terms of deliveries, the latest data shows that within 28 days of its launch, Xiaomi successfully delivered 5,781 Xiaomi SU7s.
At the same time, in order to deliver as soon as possible, Xiaomi is also expanding production capacity, and the standard version, which was originally planned to be delivered at the end of April, has been advanced to April 18, and the Pro version, which was originally scheduled to be delivered at the end of May, is also speeding up. Xiaomi plans to deliver more than 10,000 units per month in June, and plans to complete 100,000 deliveries by the end of 2024.
In terms of sales and services that users are concerned about, Xiaomi's latest response shows that it will accelerate the opening of stores in site selection, and it is expected to open 219 stores by the end of the year, basically covering all provinces/autonomous regions/municipalities directly under the central government in the country.
In addition, Xiaomi announced that the city NOA Kaicheng plan will open 10 cities in May: Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Nanjing, Chengdu, Xi'an, Wuhan, and plans to open nationwide in August.
According to official data, in less than 1 month of delivery, the user activity rate of intelligent driving reached 79%, with a mileage of more than 600,000 kilometers and a maximum mileage of 1,400 kilometers in a single day.
At the same time, Xiaomi plans to launch the first OTA1.1 after its release in May, launching wireless CarPlay functions, end-to-end valet parking and other intelligent driving experiences, and the Pro version will support four-button switches.
At the end of May, Xiaomi plans to conduct a second OTA, and version 1.2 will officially release the city pilot function, opening 10 cities.
According to official information, Xiaomi SU7 is expected to have a gross profit margin of 5-10%.
In terms of follow-up development, combined with the previous news, Xiaomi will invest 11 billion - 12 billion in new businesses including automobiles this year, and at the same time, several key areas such as the underlying operating system will further increase investment. The goal is to become one of the top five automakers in the world in 15-20 years. In terms of market expansion, Xiaomi Auto will focus 100% on the domestic market in the next three years, and doing a good job in the Chinese market is the first step for Xiaomi.
On the whole, Xiaomi will continue to make efforts in automotive products in the future. As for the question of whether Xiaomi will have an SUV next, which many users are concerned about, there is no definite official news for the time being, and interested users can stay tuned.
In addition, in addition to automotive products, Xiaomi's IoT devices have also recently appeared in new news.
Referring to the revelations of the blogger @Digital Chat Station, there will be two smart wearable devices, Xiaomi Band 9 and Xiaomi eSIM smart watch, which will be followed by interested users.