Generally speaking, people's consumption psychology will be very different for goods with different values. Consumers are often more cautious about buying large and expensive goods such as houses and cars than buying small and low-priced goods.
Small and low-priced goods are bought wrong, but ordinary consumers have almost no room for trial and error when buying houses and cars, and they need to have an in-depth understanding of real estate companies, car companies, and commodities before buying to avoid stepping on pits.
xmSU7 listed on the evening of the 28th, although the demand is very high, but a fact that cannot be ignored is that this car does not reflect too many advantages compared with many smart electric vehicles on the market, many technologies are very mainstream, Lei Jun talked about the early trial functions, such as mobile phone holders, car refrigerator anti-dump design, various car paints, etc., can only be said to be bells and whistles, can not really enhance the core value and quality of the product.
What's more, the Xiaomi brand is still a newcomer to the automotive industry, and the future direction is still unknown. Therefore, from the perspective of consumers buying cars rationally and safely, Xingtu Star Era ES is actually much more practical than xmSU7.
On the one hand, the Star Era ES and xmSU7 are both medium and large pure electric cars, but the Star Era ES has more advantages in price, starting at less than 200,000 yuan, and xmSU7 will be sold for nearly 220,000 yuan, which is no longer the cost-effective Xiaomi of the past.
Moreover, compared to xmSU7, the Star Era ES is superior in terms of experience.
In terms of intelligent driving, both cars are very strong, and they are equipped with two world-leading NVIDIA DRIVE Orin chips, as well as a full number of sensors, which can bring a good experience to high-speed and high-end intelligent driving in urban areas.
However, in terms of chassis, comfort, configuration, endurance and many other aspects, the advantages of the Star Era ES are quite obvious, and the following table can be intuitively seen.
Take the chassis as an example, the Star Era ES is equipped with a million-level luxury car configuration such as IAS air suspension + CDC electromagnetic damping system as standard, while xmSU7 is only available in the top configuration with a price of nearly 300,000 yuan.
Another example is the comfort configuration, and the Star Era ES is also better. Take the similar price of the Star Era ES max long battery life + NEP version and xmSU7 intelligent driving pro standard version, Star Era ES has rear independent air conditioning, double-layer soundproof glass, leather steering wheel, steering wheel memory, front seat anmo, co-pilot waist 4 adjustments, rear LCD screen and a series of luxury comfort configurations, while xmSU7 This version does not have.
In terms of core technology, in addition to zuidi with 400V architecture, the rest of the configuration models all use 800V architecture, while xmSU7 only has 800V in the top configuration, which is obviously lacking in sincerity.
Not to mention that the CLTCzui of the Star Era ES can achieve a large endurance of 950 kilometers, and the xmSU7zui is only 830 kilometers, which is still a big gap.
In addition, the Star Era ES also provides the first owner of an unlimited time, unlimited mileage lifetime warranty, the same is true of the vehicle warranty, xmSU7 not only did not do, even the home charging pile has to let the user buy it himself, the sincerity is obviously insufficient.
On the other hand, compared with xmSU7, the Epoch ES has Chery Group and Xingtu brand endorsements behind it, and the brand and products do not need to worry about consumers at all.
Needless to say, Chery Group is a first-line manufacturer of its own brand, Xingtu brand, as its high-end brand, has been deeply involved in the market for many years, has accumulated enough users, market sales and recognition are continuing to rise, and the prospects are very clear, this advantage is obviously incomparable to Xiaomi.
In the past two years, due to the fierce competition in the auto market, there have been many examples of new power brands delisting, but the performance of independent traditional brands has become stronger and stronger, because they have sufficient history and technical accumulation, and have obvious advantages in the full-link system compared with new forces.
Therefore, based on the above two points, no matter how you look at it, Star Era ES is a more rational and stable choice than xmSU7.
However, the more sufficient reason is that the product strength of the Epoch ES has been verified, the layout of sales and delivery service channels and the energy replenishment system have also become more mature and perfect, and in addition, the brand promise has been fulfilled.
In the latest issue of zui's "Top Gear", the Star Era ES defeated many global luxury brand flagship sedans such as bcS-class, EQS, bm7 series, adA8, tslModel S and other global luxury brands with its all-round strength, and its strength is obvious to all.
For the first car built by the newcomer Xiaomi, there is still a question mark over whether xmSU7 can compare to the Star Era ES.
Not to mention that Xiaomi Auto is still in its infancy in terms of sales and service channel layout and charging network layout, which cannot be compared with the channel network and expansion speed that Xingtu Star Era has long rolled out.
As of the end of last year, the number of stores nationwide exceeded 300, and this year it will expand its scale and build more than 120 brand stations around 28 core cities.
In terms of charging network layout, this year, Epoch will also build more than 150 brand stations around 28 key cities across the country, and 15% of the stations will be equipped with supercharging piles, covering 70% of the high-speed mileage of the four major economic belts in Beijing-Tianjin-Hebei, Yangtze River Delta, Greater Bay Area, and Chengdu-Chongqing region.
Not only that, on February 24 this year, the Epoch ES launched the first large-scale OTA push, becoming one of the models that will quickly start the OTA upgrade after the launch, fulfilling the promise of the Epoch of Xingtu Epoch to make the car "commonly used and always new" and create the long-term user value of "walking with time".
What's more, compared with xmSU7, the Star Era ES is a product based on the global high-end new energy market, which is to be sold to the global market, and its price in the overseas market will be as high as one million yuan, directly benchmarking bcEQS and tslModel S, and Xiaomi cars still have a long way to go overseas.
This means that having a Star Era ES can have more value than xmSU7, in addition to experiencing the product power comparable to million-level luxury cars, but also feeling the sense of glory brought by such a Chinese brand car with an international style, which is obviously also an incomparable advantage of xmSU7.
The arrival of xmSU7 is worth welcoming with an open mind, because it can inject new energy into Chinese cars, but for ordinary consumers, a more rational and stable car is what they need, and the Star Era ES is obviously a better choice than xmSU7.