"To build the Xingtu brand into a luxury brand loved by the world, to become a competitive 'BBA' of zui, and to lead the brand of the entire Chery Group upward. ”
On April 15, at the "Star Era Night and Star Era ET Pre-sale Conference", Mr. Zhang Guozhong, Executive Deputy General Manager of Chery Automobile Co., Ltd., expressed Chery's ambition to take Xingtu Star Era as the flashpoint and move towards high-end. Immediately, Star Era ET officially opened the pre-sale with 199,000 yuan, and immediately spread the news that the next order for the small program "collapsed" due to the popularity of the pre-sale, some people said, within 200,000 failed to make friends with Mr. Lei, this time 199,000 and Xingtu were handed over, which shows the intensity of the pre-sale price of the Star Era ET and the user's sense of surprise.
【Zhang Guozhong, Executive Deputy General Manager of Chery Automobile Co., Ltd.】
Since the announcement of the Star Era series last year, it has led the Xingtu brand into the 2.0 era with the image of a leader. Chery Automobile has also mentioned more than once that Xingtu is the spire of Chery's brand pyramid, and the spire will be lit up with new energy and intelligence. As a high-tech and cutting-edge product of "Technology Chery", Epoch ET is undoubtedly the pearl that lights up the Chery pyramid while creating a new height in the industry while creating a new height in the industry.
Accelerating all the way to the rising dimension, Chery has done what it says in new energy
In 2023, Mr. Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, once issued a voice that Chery will no longer be polite in new energy this year, and from the perspective of Diyi's quarterly sales, Chery's performance has completely lived up to this goal. In the first quarter alone, Chery's sales of new energy vehicles have exceeded 60,000 units, an increase of 124.3% year-on-year, achieving a "doubling", of which the Xingtu brand sales in the first quarter were 23,000 units, and also achieved a year-on-year increase of 44.4%.
The above outstanding performance is due to Chery's recent layout in the new energy market. There are the new energy sequences of the high-end brand Xingtu, the Zhijie jointly built with Huawei, the iCar brand, and the two new energy sequences of Chery Fengyun and Jietu Shanhai, which are mainly plug-in hybrids, all of which confirm that Chery is no longer polite in new energy in 2024.
Among them, the Star Journey Star Era is a more special one. At present, the competition pattern of China's automobile market is particularly fierce, when "volume" becomes synonymous with the automobile market, it will inevitably lead to a series of price wars, money-burning wars and other unhealthy market competition. Focus on the "upward dimension", reduce the "downward involution", reduce homogeneous competition, through technological innovation, quality improvement and brand improvement, build upward capabilities, and create a beautiful and upgraded lifestyle for global users.
One of the "Three Masters of Range Extension", the trump card of power technology is revealed
Chery, as a car company known for its "technology-based enterprise", has always given consumers the feeling that it seems to be "a little stupid", and does not dare to say big things. In fact, within Chery, this group of Chery people who think like engineers also have their own beliefs. That is, with technological innovation + user needs as the two-wheel drive, we will continue to bring users a better car experience that far exceeds expectations.
In the 90s of the last century, with the independent courage of "not doing it, jumping the Yangtze River", on May 18, 1999, Chery Diyi engine successfully rolled off the assembly line and successfully ignited at one time, taking the lead in gnawing the hard bone of the engine. So in the new energy era, how does Chery continue its senior engine advantages?
Epoch ET brought the answer this time. Among the 5 supers, among the "super endurance", the golden range extension is one of the innovative technologies represented by Zui. The Epoch ET is equipped with a special engine for range extension with excellent performance, and the thermal efficiency is as high as 44.5%, which can be said to be a good range extension engine at home and abroad. The core technology of the range extender of the Epoch ET is a new generation of intelligent combustion technology, and the new generation system of the range extender of this car has achieved 87%, which better balances the seesaw relationship between the tumbling flow ratio and the flow coefficient, improves the turbulent kinetic energy in the cylinder, and achieves an EGR rate of more than 27%, and maximizes the ability of low-pressure EGR to reduce fuel consumption. Chery's engineers are also challenging for greater ignition energy through new materials and new designs. Zui's new test results show that the ignition energy in some work areas exceeds 160 millijoules, accelerating flame propagation and accommodating higher EGR rates. In addition, Epoch ET has also achieved 5 fuel injections in a single cylinder and a single cycle, improving fuel atomization, promoting full combustion, fuel saving and emission reduction. In the domestic 30~50W mainstream products, the fuel consumption of the Star Era ET is zuidi, and the extended-range battery can meet the pure electric range of 200km under the CLTC working condition, and the comprehensive range of 1518km under full fuel and full power can be used to run all the way from Beijing to Shanghai.
Safety, you can always trust Chery
With 27 years of deep car manufacturing accumulation, Chery will of course put "safety" at the top of the priority. Relying on Chery's shijieji safety development system, Epoch ET "Super Safety" is equipped with more than 20 active safety technologies to meet global regulations and five-star safety standards.
In terms of battery safety in the new energy era, Epoch ET meets the 1+8+1 battery high safety system, diyi 1 represents the ultimate cell safety, 8 represents double super waterproof, extreme heat protection, super anti-collision and ultimate high-voltage safety, and the latter 1 represents the big data monitoring full-time early warning platform, with the escort of this complete system, users can use Epoch ET with confidence and safety, no fire, no proliferation, and no explosion. Epoch ET also won the "NESTA Six-Dimensional Electrical Safety" certification issued by the China Automotive Center, becoming the first pure electric SUV model in the industry to obtain this certificate.
Comfort is not only stacked, but also has a number of industry-leading blessings
Next up is "Super Comfortable". Comfort is the starting point that has been established since the establishment of the Star Era. The comfortable seats of the Epoch ET are made of ten-layer dingji materials, Nuprima micro-velvet matte leather, velvety texture, and ventilation, heating, anmo, and lumbar support. There are also 16-way electric floating zero-gravity seats equipped with the co-pilot, a Lion Melody master audio system with a peak power of 2880W, and the only star-moving bar in the same class.
The driving control of million-level luxury cars, Star Era will help you fight down
In terms of "super driving control", we can focus on the new generation of PTZ intelligent chassis of Star Era ET. The chassis brings users a third mobile space with stable driving, precise handling and comfortable ride. First of all, it is the same high-end double wishbone design as Bentley-Bentayga and Lamborghini-Urus, with a global dingji architecture, full of luxury, which can greatly reduce the sense of vibration. It is also equipped with IAS intelligent air suspension and CDC electromagnetic damping system, which uses lidar to accurately predict the road conditions ahead, and when it recognizes that there is a speed bump ahead, it can adjust the suspension damping in milliseconds, making it smooth for users.
rushed to the hot search diyi overnight, and a cup of coffee did not spill for three and a half hours
Before the pre-sale release of Epoch ET, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, also personally launched a live broadcast test of Epoch ET intelligent intelligent driving, and the topic of Chairman Yin's intention to add chicken legs to intelligent driving engineers rushed to the hot search that night. Wu Peikua Star Era ET is stable, Luo Zhenyu said that intelligent driving is better than his own driving, and the "super intelligent" Star Era ET has made comprehensive efforts in the field of intelligent driving.
This time, the Star Era ET adopts a lidar and high-definition camera sensor fusion scheme, with 508TOPS NVIDIA DRIVE ORIN chip, and uses the visual algorithm of BEV+Transformer+occupancy network to bring users a more secure and comfortable intelligent driving experience. The Epoch ET is equipped with 30 sensors to provide all-round 360° safety warning and collision avoidance capabilities. The intelligent driving system can also accurately identify and predict traffic participants (including vehicles, pedestrians, two-wheeled vehicles, etc. in the opposite direction, sideways, and behind) in a timely and accurate manner, so as to achieve safe and comfortable avoidance, as well as more anthropomorphic traffic, which is perfectly adapted to various regional scenarios.
In high-speed scenarios, the high-speed pilot assisted driving function can easily realize functions such as autonomous access to and from high-speed elevated ramps, intelligent avoidance of large vehicles, active lane change and overtaking, and recognition of high-speed elevated speed limit.
Under the urban road, the urban navigation assistance function can provide users with a safer and more humanized intelligent driving experience in the area covered by the map, including the main roads, auxiliary roads and branch roads in the urban area, and even the rural roads and scenic roads.
In terms of intelligent parking assistance, the Star Era ET is equipped with full-dimensional parking functions such as automatic parking, remote parking, autonomous valet parking, and cross-layer parking, which can easily cope with a variety of difficult parking spaces, and the reversing completion rate is as high as 90%. NEP full-scene intelligent driving assistance, Star Era ET driving, users are more assured. With such a user experience, it is no wonder that Chairman Yin has to add chicken legs.
Conclusion: Focusing on the upward, making efforts to the high-end, pouring into the strong resources of Chery Group, the "five super" Star Era ET is the unkind work of Chery in the new energy in 2024, and its pre-sale release, and even the official listing in the future, will inevitably bring a higher-level travel experience to Star Era users with a more dazzling performance, thereby illuminating the bright starry sky of China's high-end automobile market.