"May Day" travel has driven the catering boom, and Haidilao has received 60,000 table holiday reservations

The "May Day" holiday is approaching, and the domestic market is ushering in a peak of travel bookings. According to the data released by a number of online booking platforms, the travel popularity of the "May Day" holiday in 2024 will be higher than that in 2023, and the vitality of cultural tourism consumption will continue to burst out. In this festival for workers, more than 100,000 employees in Haidilao's more than 1,300 stores across the country stick to their posts, capture customer needs with a variety of products and innovative scenes, and bring everyone a good "food" for holiday life.

According to Haidilao's background data, although there is still nearly a week before the "May Day", as of April 25, Haidilao has received about 60,000 tables of holiday meal reservations, and this number is still growing rapidly.

[1] County tourism is hot, and the passenger flow of stores in Haidilao's sinking market has increased significantly

According to data from an online travel platform, Beijing, Shanghai, Chongqing, Hangzhou, Chengdu, Nanjing, Xi'an, Wuhan, Guangzhou, and Changsha became the top ten popular tourist destinations during the May Day holiday. With the improvement of infrastructure and tourism reception capacity in various places, more and more tourist destinations in lower-tier markets are welcomed. Tianshui, Xuzhou, Zibo, Hefei, Nanchang, Diqing, Jingdezhen, Shijiazhuang, Yantai, Huangshan and other cities have become the cities with the fastest growth rate of hotel bookings during the May Day holiday.

Since April this year, a large number of Haidilao's stores in the sinking market have also felt the steady growth of customer flow. Wu Guoqing, manager of Haidilao Zhengji Plaza store in Ju County, Shandong Province, said that Ju County is close to Rizhao City and rich in tourism resources, "The average daily passenger flow of our store during the Qingming holiday has increased by more than 60% year-on-year, and it is speculated from the current booking situation that during the May Day holiday this year, the number of customers received by the store may increase by more than 50% year-on-year."

In Xixian County, Henan Province, on the south side of the hinterland of the Central Plains, the Haidilao Camping Shop in Xixian Honor New World Shopping Center has opened. Liu Yuying, the person in charge of the store, said: "Now more and more people are coming to Xi County for outings, and we hope to provide more diversified experiences for everyone in the form of a camping shop. During the May Day period, there will also be many cultural and tourism activities in the local area, and customers can participate in the interaction while eating hot pot, which is very interesting." In addition, Haidilao stores in popular county-level tourist destinations such as Lianjiang City in Guangdong, Anji City in Zhejiang, Shizuishan City in Ningxia, and Zhangpu County in Fujian Province have also ushered in different levels of passenger booking growth.

[2] Using diversified scenarios to promote innovation, "camping + food" releases new momentum for cultural tourism consumption

In the spring and summer of this year, the leisure method of "light camping" began to become popular. Different from the "moving camping" in the past, "light camping" pays more attention to the lightweight and convenience of travel. Haidilao has launched different outdoor innovative formats in various places, in the form of camping hot pot, night snack stalls, happy banquets and other forms to help everyone enjoy a more relaxed and relaxed holiday life.

In an independent courtyard in the "Luying Forest" in Zhongmu, Henan, the new Haidilao camping hot pot restaurant has begun to welcome customers before May Day. In this shady and open suburban courtyard, there are more than 20 camping tables and chairs of different specifications, which can not only receive 2 people for leisure pots, but also arrange 20 people to sit around. "Last weekend we had to serve nearly 200 customers every day, and it took a dozen tables to get everyone ready. At present, the store has received more than 30 reservations for the May Day holiday," said Jing Xiaorui, an employee at the camping store.

An ecological garden winery not far from Yinchuan City, another camping hot pot restaurant in Haidilao is in full swing to open. Yang Shengkai, the person in charge of the camping hot pot, said that the grape producing area at the eastern foot of Helan Mountain is well-known throughout the country, and "wine + cultural tourism" has become one of the new formats with the most growth potential in the local area, "We dig deep into the cultural connotation of 'wine +' cuisine, and open the camping store in the ecological winery, hoping to bring you the unique experience of 'Portuguese Garden hot pot'."

In Jingdezhen, Jiangxi, the Taoxichuan Spring and Autumn Festival, which covers more than 100 series of activities such as markets, exhibitions, lectures, performances, interactive experiences, and performance art festivals, will soon open during the May Day holiday. The team of Haidilao Delivery Happy Banquet will bring a personalized Haidilao dinner experience to tourists who catch up with the big set in the form of "hot pot banquet + snack drink". According to the relevant person in charge, the on-site dining area is sufficient, and it is expected to accommodate hundreds of people at the same time.

In the 2023 concert season, Haidilao stores around the country will launch free bus services to pick up customers to eat hot pot, and create a singing atmosphere for fans in the store, which is well received by customers. This year, the Haidilao delivery team took a step closer to the concert and set up a "Happy Banquet" dining area in the off-site area of the Hangzhou Olympic Sports Center, so that everyone could "sing and fish" in situ after the end of the show and enjoy a more enthusiastic atmosphere of "continuing the stall".

[3] In 2024, new shrimp will be caught, and another batch of Haidilao regional treasure products will be launched

Summer is the season of crayfish, and with the start of new shrimp fishing in 2024, Haidilao crayfish series products have been put on the shelves in Wuhan, Shiyan, Xiangyang and other cities, and gradually landed on the national table. In order to ensure the freshness and deliciousness of the product, Haidilao selects the newly caught crayfish, selects the crayfish with clean cheeks and white belly, thin shell and full meat, and uses bubbles and spray to clean them continuously, and then through the cooking process of "steaming first and then frying", the shrimp fragrance is stimulated and the meat quality of the crayfish is more elastic. After being fully soaked in flavor, the "selected" crayfish are quick-frozen with liquid nitrogen and served fresh.

The continuous launch of new Haidilao regional products will also bring new surprises to the holiday "taste bud tour". Coriander with a special smell is a vegetable with polarized evaluations, and according to self-media statistics, Chongqing's coriander consumption is among the best in the country. Since April 25th, Chongqing Haidilao has launched a new "Coriander Hot Pot Theme Banquet", and 6 new products, including Xiangxiang Xiang Xiang Coriander Hot Pot, Xiaowanzi Coriander Dafu, and True Fragrance Happy Water, all use coriander as raw materials.

The "Hubei exclusive" lotus root soup bone pot will be on the shelves of more than 50 Haidilao stores in Hubei during the May Day period. The bottom of this pot is made of Hubei flour lotus root and high-quality pork bones, and the pot is decorated with wolfberries, which is mellow and light. A bowl of rich and contented lotus root soup brings you the flavor of Hubei on the tip of your tongue.

Haidilao in Shanghai has put on the shelves before May Day, with 1,000 pieces of tofu skin wrapped in fresh and fragrant meat filling, bringing the fragrance wafting out of the grandmother's kitchen in memory; Haidilao in Chengdu has upgraded the classic Haidilao small crispy meat, specially selected the "fragrant fried palm treasure" made of chicken knee cartilage, the outer skin is golden, the cartilage is crispy, and it is more layered; the bottom of the seafood dregs vinegar pot launched by Haidilao in Shenzhen is golden red, sour and spicy and delicious, and the flavor of boiled seafood and beef products is particularly good, which has become a popular pot bottom with a high click rate in stores recently.

While actively innovating, Haidilao is also focusing on consolidating the quality of store operations. Starting from April 18, stores across the country will arrange different food safety-related work implementation projects day by day, such as store cleaning, warehouse inspection, tableware inspection, etc., to comprehensively eliminate hidden food safety hazards and effectively protect consumers' "safety on the tip of the tongue".

Jiupai News Wen Yanli

[Source: Jiupai News]

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