(Beijing) On April 25, the 2024 Beijing International Auto Show was grandly opened in the spring, and the BMW Group's booth was full of stars. BMW's new-generation concept car, which is coming to China for the first time, gives Chinese customers a glimpse of BMW's new definition of personal luxury mobility in the future: a very future, more BMW! Stride towards electric, intelligent and sustainable luxury! The newly released all-electric BMW i4 and the new BMW M4 continue to attract young consumers with their style, innovative design and distinctive personality, and loyalty to pure driving pleasure; MINI opens a new future for the brand with a new family, and the new electric MINI Aceman makes its world premiere. The all-new electric MINI Cooper made its official debut in China. The forward-looking minimalist design concept of the two new cars reinterprets the iconic design of MINI, and perfectly integrates the innovative characteristics of electrification and digitalization into the brand's DNA. At the show, the BMW Group's 15 major car series under the two major brands were unveiled: the BMW X family, represented by the new BMW X5, showcased the "richest" luxury product lineup of the pioneers of the SAV sports multi-functional segment, and the BMW 7 Series, 5 Series and 3 Series composed of large and medium-sized luxury arrays, demonstrating BMW's continuous leading product strength in important core markets. From entry-level compact to large luxury cars, BMW's booth lineup covers almost all luxury segments, including gasoline, pure electric, plug-in hybrid, and hydrogen powertrains, reflecting the BMW Group's strong innovation leadership and consumer appeal in China's luxury car market. In 2024, BMW will launch more than 20 new BMW and MINI brand models in China to further meet the different needs of consumers.
BMW Group Chairman Philip Zipzer and Director of Customer, Brand and Sales Firmer Gao Le, attended the press conference to reaffirm their long-term confidence and commitment to the Chinese market and outline BMW's vision for the future of luxury mobility driven by innovation. "BMW never stops innovating and is constantly optimizing its drive technologies, not only to protect the environment, but also to ensure that the diverse needs of our customers are met," said Zipzer. With the new generation of models, we want to demonstrate the system implementation of the three core areas of the automotive industry in the future – electric, with a clear focus on sustainability and full digitalization. This also means that BMW will fully enter the future in three dimensions: design, technology and concept. The Group's Senior Vice President of Design, Hoytonke, and the BMW and MINI design teams also arrived in Beijing to communicate with Chinese consumers at close range, listen to the voices of users from the most cutting-edge markets of automotive technology, and learn more inspiration from the Chinese market.
Defining the future of mobility: BMW's "Panoramic Vision Bridge" brings revolutionary interactive innovations, and the next-generation BMW Concept Car leads the way to electric, intelligent and sustainable luxury
The BMW Next-Generation Concept, which is coming to China for the first time, showcases the core characteristics of the future BMW: electrification, digitalization and circular sustainability, and reinforces the BMW brand's sporty and luxury label in an extremely modern and innovative way, defining the future of intelligent luxury personal mobility. The first series production BMW next-generation model will be launched in 2025, with at least six next-generation models to be introduced to the market within 24 months of the first model's production.
The design of the new-generation BMW Concept Car retains the classic BMW elements while also making breakthrough innovations. The C-pillar design on the side of the concept car is a new interpretation of the classic "Hofmeister corner", which further emphasizes the car's sporty feel and improves the rear view. The front and rear of the car are full of visual impact, combined with three-dimensional body lines, to visually present BMW's "pure driving pleasure".
Walking into the car, the pure electric platform maximizes the interior space, and the sunlight spills into the car through the large windows and panoramic glass sunroof, and the cabin becomes a warm and bright "second living space". In the new generation of models, the launch of the BMW Panoramic Vision Bridge is a quantum leap forward in head-up display technology, reinterpreting BMW's core concept of "driver-oriented". Important information is displayed at the bottom of the windshield with brighter light and contrast, so that the road is in the driver's line of sight. Not only that, the principle of driver first makes the view of the interior of the car the best view. For the first time, the central display features a more innovative irregular shape and is optimised for the driver's line of sight, ensuring that the screen presents the optimum viewing angle for the driver and keeps the "eye forward".
In addition, in the new generation of models, BMW Superbrain has taken "pure driving pleasure" to a new dimension, bringing more precision, powerful power performance and higher efficiency. The new generation models represent BMW's latest interpretation of the concept of "pure driving pleasure": "BOOST" represents BMW's classic pure driving pleasure when driving, and "EASE" represents a safe, relaxed and enjoyable experience when driving intelligently. BMW has always pursued "efficient power", and the new generation of models has achieved new breakthroughs in vehicle efficiency: the sixth-generation BMW eDrive technology has increased the energy density of battery cells by more than 20%, the vehicle efficiency by 25%, the cruising range by 30%, and the charging technology voltage platform to 800 volts.
Loyal to pure driving pleasure: The new all-electric BMW i4 and the new BMW M4 have been refreshed, with a more eye-catching design and further evolution of driving fun
In 2023, the BMW i4 will sell more than 80,000 units worldwide, making it one of the best-selling luxury pure electric models. At this auto show, the new pure electric BMW i4 made its world debut, and the dual evolution of appearance and driving fun will undoubtedly continue to write the sales legend of BMW i4. The upgraded BMW kidney grille and other exterior designs further reflect the sporty and pioneering spirit of the new all-electric BMW i4, and visually interpret the BMW brand essence of "pure driving fun". The low centre of gravity structure combined with BMW's fifth-generation eDrive technology makes it a great way to experience it with the steering wheel in your hands.
The M brand has always been the most seductive core soul of BMW. The new BMW M4 Coupe's new interpretation of the Angel Eye headlights and the unique laser taillights on the BMW M4 CSL, a high-performance special edition model limited to 1,000 units worldwide, give the new car a more modern look. Adhering to the principle of "design at function", the new car is equipped with the latest generation of BMW operating system, the optimized M-specific operator interface, and the M-Elite driving mode, which is unique to M models, bringing the driving experience of car and car into an increasingly intelligent digital future. The all-new BMW M4 perfectly embodies BMW M's philosophy of "from the track, but not just from the track", bringing more pure driving pleasure to Chinese customers and helping BMW continue to maintain its leading position in the high-performance car segment.
The world premiere of the new MINI family: an innovative interpretation of classics in inheritance, applying the industry's first round OLED display
As a British brand under the BMW Group, MINI is unique and has many enthusiasts. MINI's first all-electric crossover model, the MINI Aceman, made its world debut in Beijing, and its youthful personality was unique among the family, capturing the hearts of MINI fans when it was unveiled, along with the all-new electric MINI Cooper, the brand's core model and fifth-generation MINI three-door electric version, which made its official debut in China.
These two electrified products, which are perfectly integrated into the MINI DNA, join hands with the new MINI JCW Countryman, which has just been launched, to form a new MINI family, and release the personality charm of "absolute MINI" at the Beijing Motor Show. Two power, three new cars, regardless of oil and electricity, the new MINI family shows that MINI has always been classic and timeless, and has always been a trendsetter in the automotive industry.
Accelerating the pace of renewal: In 2024, BMW will launch more than 20 new BMW and MINI models in China
At BMW's booth, the BMW X family accounted for half of the country, just as it accounted for nearly half of BMW's sales in the Chinese market. Since the launch of the BMW X5 in 1999, the BMW Group has become one of the luxury car manufacturers with the most comprehensive product line and the richest range of luxury vehicles in the luxury SAV market for 25 years. Looking ahead to 2024, the BMW X family will continue to renew and strengthen its leading position in China's luxury SAV market.
The BMW 7 Series, the all-new BMW 5 Series and the BMW 3 Series represent the BMW market for large and medium-sized luxury cars, which is one of BMW's most important core markets, and BMW is a clear leader in this field. The all-new BMW 5 Series, which was launched at the beginning of the year, is a representative of luxury intelligent connected cars, and its young and luxurious subversive appearance is a unique BMW driving pleasure blessed by "human-machine co-driving" and "driving in the ring". The BMW 7 Series, the flagship of the BMW brand, is the first product in the large luxury car market to offer three drive forms: gasoline, pure electric and plug-in hybrid, to meet the diversified choices of customers. Personalized customized "pioneer two-color" car paint fully meets the unique taste of high-end customers, showing the extraordinary temperament of people and cars. As synonymous with "sporty luxury", the BMW 3 Series will undoubtedly rank first in sales in the segment in 2023. In the large and medium-sized luxury sedan market, BMW is not only the only brand that combines gasoline and electricity, but also ensures continuous vitality and leading position with a new product rhythm every year.
In the new year, the BMW Group will accelerate the renewal of more than 20 new and upgraded BMW and MINI brand products, supported by strong system capabilities, to form a highly digital and diversified product lineup to fully meet the needs of Chinese customers.
*BMW will continue to update, upgrade and modify automotive products, and the configuration and parameters of automotive products may change accordingly, so there may be differences in the upgrade plan of digital products and the digital products (including hardware, software, operating system, functional services, and page design, etc.) installed in the same model with different production dates. For specific configurations, product functions and related details, please refer to the specific models and automotive products applicable to Chinese mainland displayed and sold by BMW authorized dealers. Digital products can only be used after the customer completes the real-name registration of the Internet of Vehicles card and activates the connected driving service.
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BMW Group
The BMW Group is one of the world's most successful car and motorcycle manufacturers, with four brands: BMW, MINI, Rolls-Royce and BMW Motorrad, as well as auto finance and premium mobility services. As a global company, the BMW Group has more than 30 production locations around the world and a sales network in more than 140 countries.
In 2023, the BMW Group delivered more than 2.55 million vehicles and more than 209,000 motorcycles worldwide. In fiscal 2023, the Group generated revenues of €155.5 billion and profit before tax of €17.1 billion. As of December 31, 2023, the BMW Group had 154,950 employees worldwide.
The BMW Group's success is based on long-term planning and a high sense of responsibility. With foresight, the BMW Group has always placed sustainability and efficient resource management at the heart of its strategy, from the supply chain to production and the entire life cycle of all products.
[Source: BMW Group]