On April 25th, the release ceremony of the on-board version of CCTV with the theme of "CCTV Young Leads the Unbounded Vision" was held in Beijing, and Jiang Wenbo, a member of the editorial board of China Central Radio and Television, attended and witnessed the launch of the on-board version of CCTV with the Ministry of Industry and Information Technology, the Office of the Central Cyber Security and Information Commission, the State Administration for Market Regulation, China Telecom Group Co., Ltd., China Unicom Group Co., Ltd., China Mobile Communications Group Co., Ltd. and representatives of a number of car companies.
Jiang Wenbo said in his speech that the launch of the on-board version of CCTV is an important measure for China Central Radio and Television to actively practice the responsibilities and missions of mainstream media, resonate with the national strategy, synchronize with the economy and society, and take the initiative to "take the people as the center". The launch of the on-board version of CCTV is not only an important node for CCTV to build a multi-terminal communication matrix, but also a key step to fully adapt to diversified audio-visual application scenarios and meet the growing needs of users. Taking this signing as a starting point, the main station will continue to broaden the breadth and depth of cooperation, sincerely cooperate with automobile manufacturers, technical service providers and other partners, continuously deepen the development and application of in-vehicle scenarios, explore the infinite possibilities of "in-vehicle +", and contribute media power to the quality and upgrading of the mainland automobile industry.
△ Jiang Wenbo, a member of the editorial board of China Central Radio and Television, delivered a speech
Zhan Jingjing, Deputy Secretary-General of the Society of Automotive Engineers of China, said in his speech that the cooperation between CCTV and car companies has allowed us to see the broad blue ocean of cross-border integration and development of the automobile industry in the future, and the Society of Automotive Engineers of China will further take the lead in exploring more cooperation space for car companies, enrich the ecological chain of the automobile industry, and promote the healthy and sustainable development of the automobile industry.
△ Zhan Jingjing, Deputy Secretary-General of the Society of Automotive Engineers of China, delivered a speech
Li Xianjun, director of the automotive industry system engineering discipline of Tsinghua University, said in his speech that with the popularization and development of smart cars, the vehicle space has become people's "third living space", and the car has also become an important carrier and platform for receiving information dissemination. The release of the in-vehicle version of CCTV will further promote the vigorous development of the field of in-vehicle information.
△ Li Xianjun, director of the automotive industry system engineering discipline of Tsinghua University, delivered a speech
The launch of the on-board version of CCTV is a powerful combination of the national new media platform and the automotive industry. As the new media flagship platform of China Central Radio and Television, CCTV has actively implemented the strategic deployment of "5G+4K/8K+AI" since its launch nearly five years ago, and has continued to make efforts in key points such as content and technology of media integration. Since the beginning of this year, CCTV has empowered content innovation with new technologies, taking the lead in launching innovative content such as the first AI full-process micro-short drama "Chinese Mythology" and the self-made original micro-short drama "AI Reading Classics", and this summer will bring users the best and most advanced new media viewing experience in the dissemination of the Paris Olympic Games. The launch of the in-vehicle version of CCTV not only spreads CCTV's innovative content and high-quality experience to thousands of households faster and better, but also fully demonstrates the concept and determination of mainstream new media platforms to link and serve users with new technologies, new content, and new scenarios.
Representatives of new energy vehicle companies said that through strategic cooperation with CCTV, the audiovisual content ecology of the national mainstream media will be introduced into the terminal equipment of new energy vehicles, providing new energy users with richer and more diverse audio-visual application scenarios and content experience, which not only effectively disseminates the mainstream value voice of the new era, but also boosts the healthy and sustainable development of the new energy vehicle industry.
At the event, the host also led the audience to experience the on-board version of CCTV. Users can not only watch a large number of high-quality content on the main station in the car, but also be empowered by a series of cutting-edge technologies such as "Jingcai Sound", "Ultra High Definition" and "Artificial Intelligence", immerse themselves in the audio-visual experience upgrade, and enjoy smart travel.
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At the ceremony, CCTV signed strategic cooperation agreements with six car companies, including BAIC, SAIC, FAW Besturn, GAC Toyota, Xiaopeng and Jidu. This cross-border cooperation marks a big step forward for China Central Radio and Television in promoting the deep integration and innovation of media and creating ecological scenarios such as "people, vehicles, and life +".
In the future, CCTV will continue to focus on smart travel, continuously optimize on-board application scenarios and terminal service models, and launch high-quality on-board audio-visual content through the innovative integration of "thought + technology + art", fully meeting the requirements of richness, convenience and companionship of audio-visual consumption in travel scenarios, and providing users with more diversified in-car information service experience.