This year's May Day is a bit special, and the entire May Day holiday includes three festivals: May Day, May Fourth Youth Day and Lixia. So, how can major brands seize the three marketing nodes and carry out a hearty offline marketing?
51. Event Theme Planning
Say goodbye to spring, 5% off to make a friend (suitable for spring clothing clearance)
·Hi flip May Day FUN free delivery (applicable to all store activities)
MAY DAY IS NOT HEAVY YOUNG SEASON CHANGE EARLY ENJOYMENT (APPLICABLE TO THE SUMMER MODEL ON THE NEW)
Pre-deposit 510, all the way with you (applicable to user deposits)
Like the laborers, collect praise and send good gifts (fission and innovation in the circle of friends)
May Day Friends, rejuvenation to be together (applicable to group purchase referrals)
The type of activity for different stores
Brand stores: high customer viscosity, large member base, good product quality, this kind of store is suitable for recharging;
Street stores: Generally, street stores have a large customer mobility and more traffic, which is suitable for full reduction activities to attract new customers to the store;
Fast fashion: fast fashion stores do gifts, low-end customer groups should have a large sense of value, and high-end customer groups should have a high sense of value;
High-end stores: stores with high brand aesthetics and strong operational capabilities are suitable for valuable salon-type activities, inviting Class A customers of the store to participate in the event, and one event can make performance.
All stores: Use popular models to do group buying at low prices in the community, which is applicable to all stores to attract traffic to the store to activate sales;
Cockpit sales calendar
During the store activities, the store manager and shopping guide can log in to the cockpit to view the daily sales situation, adjust the marketing strategy in time, and make the store management more scientific;
How customers like to market
1. Add one yuan to redeem
For example, if you spend 500+1 yuan in the store, you can redeem a product, as long as your redemption product is attractive enough, it can better stimulate consumers;
2. High-price and low-price product portfolio
Put high-priced and low-priced products together and sell them as a set to increase your overall profit. Because of the large number of quantities, it can give customers a sense of value. (For unsalable products)
3. Half price for the second piece
For the same product, 7.5% off and half price for the second piece, most consumers will choose the second one, but in fact, the discount is the same;
4. Buy one get one free
If the store wants to be the owner of the five-fold activity, you may wish to replace it with "buy one get one free", the store owner sets the range, and the customer also has room for choice, which can stimulate the customer's desire to buy;
5. Full reduction
80% off over 500 yuan and 100 yuan off over 500 yuan, in the hearts of customers, the discount is often not cost-effective, but in fact, the discount is the same;
How to do activity drainage?
➥ Photo wall in front of the door
Set up the hottest photo background wall in front of the store to attract customers to take photos and check in in the store, and free promotional materials will come;
➥ Cross-industry alliances
Find similar customer groups and stores that are close to each other to carry out cross-industry cooperation. Buy clothes in the store with consumption receipts and other information to enjoy corresponding discounts;
➥ Pre-stored drainage
Launch a one-to-one forwarding communication with a shopping guide, and you can get a free T-shirt worth 99 yuan at the store with a pre-deposit of 51, and the pre-deposit amount is available when the amount is over 100;
➥ Short video publicity
Shoot the drainage activities of the store into a short video, mark the name of the store and the location of the store clearly in the copy, and promote the warm-up through the community and circle of friends;
Stores can also create store accounts and corresponding topics on the platform, so that customers can take short videos with topics to check in, and enjoy corresponding discounts according to different playback volumes;
Douyin local life
Ziri Software helps brand users get through the local life of Douyin, and the online drainage and offline verification of Douyin group purchase coupons are more efficient;
Seize offline consumption opportunities
In addition to holiday marketing, daily drainage activities should also be missing:
☝ insist on posting short videos, and if there are views, it is free publicity;
☝ Adhere to live broadcast drainage, not to bring goods, but to drain the community;
☝ Insist on posting on Moments, so that potential customers can see you;
☝ insist on community group buying, and attract customers to the store online;
It is said that 2024 is the year of "counterattack" for offline stores, online drainage and offline, and the complementarity of public and private domains has become a trend. Brands need to have a deeper understanding of consumer needs and establish a solid connection with consumers through reasonable marketing strategies.